Nike
Company
Documents about Nike
Report65 pages
The State of AAA Game Advertising
The analysis demonstrates that 2023 marked a peak in AAA game advertising, with live-service titles such as Fortnite commanding the highest spend (US$57 M) and blockbuster launches—Hogwarts Legacy, Diablo IV, and Call of Duty: Modern Warfare III—each exceeding US$25 M. YouTube remained the dominant channel (35% of spend), yet…
- AAA game advertising peaked in 2023, with top live-service titles like Fortnite spending US$57M and major launches including Hogwarts Legacy, Diablo IV, and Call of Duty: Modern Warfare III each exceeding US$25M.
- YouTube remains the primary advertising channel at 35% of total spend, though publishers are increasingly diversifying into Facebook, TikTok, and Instagram to reach broader audiences.
- Activision Blizzard and Epic Games led the market in 2023, each allocating over US$70M to U.S. campaigns for both new intellectual properties and established franchises.
Sensor TowerJan 2024
Report46 pages
The Metaverse, Blockchain Gaming, and NFTs: Navigating the Internet’s Uncharted Waters 2022
The analysis demonstrates that the metaverse, blockchain gaming, and NFTs have transitioned from niche curiosities to mainstream commercial forces, reshaping consumer engagement across entertainment, fashion, and gaming.
- The metaverse and blockchain gaming have evolved into mainstream commercial forces, with major brands like Nike, Gucci, Samsung, and Louis Vuitton investing in virtual storefronts and digital real estate.
- Virtual events are demonstrating massive scale, as evidenced by Ariana Grande’s Rift Tour and Justin Bieber’s Wave performance attracting millions of concurrent viewers.
- Blockchain gaming is expanding through play-to-earn models, highlighted by Axie Infinity’s 3 billion gamers and Illuvium’s $72 million in funding, though long-term viability depends on engagement beyond speculative gains.
NewzooJan 2022