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Cover of The Logic and Sorcery Behind Mobile Game Company Valuations
Article

The Logic and Sorcery Behind Mobile Game Company Valuations

The valuation of mobile game companies is driven by a combination of strategic business models and the extreme revenue disparities inherent in the freemium market.

  • Mobile game company valuations follow a Pareto distribution where revenue scales exponentially with chart position, leading to a valuation range of $600M–$800M for Top 20 companies and $100M–$200M for Top 30 companies.
  • Kabam achieved a $700M valuation by evolving into a development-publishing hybrid, which offers more scalable cash flow than pure content-focused studios.
  • Hasbro acquired a 70% stake in Backflip Studios for $112M, valuing the company at $160M, a figure that reflects the market's assessment of a consistent Top 30 grossing developer.
Mobile Dev MemoJul 2013
Cover of Monetizer: Kabam's Blastron
12 min
PocketGamer.biz12 min

Monetizer: Kabam's Blastron

Blastron, a free-to-play robot-themed artillery game developed by Kabam, utilizes a gameplay loop inspired by the Worms franchise to engage players through tactical, turn-based combat.

  • Blastron utilizes a dual-currency model where players earn soft currency through gameplay and purchase hard currency, known as rivets, via in-app purchases.
  • The store employs a tiered pricing structure ranging from 2.99 to 69.99 units of local currency, using psychological labels to highlight 'best value' and 'most popular' options.
  • Kabam prioritizes early-stage player retention over aggressive monetization by offering a generous distribution of free items and boosts during the initial store visit.
PocketGamer.bizJul 2013
Cover of King vs. Kabam on the Road to IPO
Article

King vs. Kabam on the Road to IPO

As of May 2013, King and Kabam emerged as the primary candidates for a post-Zynga initial public offering within the Western gaming sector.

  • King and Kabam are the primary candidates for a post-Zynga gaming IPO, with both companies successfully transitioning from 100% web-based revenue in 2011 to approximately 50% mobile revenue by early 2013.
  • King leads in scale and monetization, with a projected 2013 revenue run rate of $524 million and a user base of 66 million, compared to Kabam’s projected revenue of over $200 million.
  • King’s growth is driven by a high-volume release strategy of a 'couple of games per quarter' and the massive success of Candy Crush Saga, which generates an estimated $1.5–2 million in gross daily revenue.
Mobile Dev MemoMay 2013