Easybrain
30 documents in the library are about Easybrain, from writers such as Embracer Group, Game World Observer and InvestGame, the newest from 2026. Each has a summary and key insights with the page they come from.
Easybrain is a developer of best-selling mobile logic puzzle games that have been downloaded more than 1 billion times and are played by more than 16 million users daily. The company’s portfolio includes a variety of market-leading games, such as Sudoku.com, Nonogram.com. Blockudoku, Jigsaw Puzzles, Art Puzzle, Number Match, and more. Easybrain is headquartered in Limassol, Cyprus.
- Founded
- 2016
- Country
- Cyprus
- Games
- Nonogram.com, Nonogram Color, Pixel Art, Number Sums
- Links
- Official site
Company data from IGDB.com
Key figures
Embracer Group recorded a $192 million write-down on its mobile business following the divestiture of Easybrain to Miniclip, though the company maintained 2% organic growth and a 4% increase in EBITDA.
Two & a Half Gamers, 2026 · 🚨📢BREAKING NEWS: AppLovin Fingerprinting Exposed, Sensor Tower's M&A, Embracer's $192M Write-Down, p. 8
Embracer Group achieved a net cash position of SEK 5.4 billion by the end of the 2024/25 fiscal year, driven by the divestment of major assets including Easybrain, Saber, and Gearbox, and the spin-off of Asmodee.
Embracer Group, 2025 · Embracer Group Annual General Meeting 2025: Presentation, p. 51
The exit market demonstrated significant strength, highlighted by Asmodee’s $2.2 billion IPO and Miniclip’s acquisition of Easybrain.
Digital Development Management, 2025 · Games Investment Review: Q1 2025 Executive Summary Report, p. 12
Net sales in the PC/Console segment fell 38% due to a quiet release schedule, while the Mobile segment dropped 63% following the divestment of Easybrain and increased competition.
Embracer Group, 2025 · Embracer Group Q1 Interim Report: FY 2025/26, p. 6
Embracer Group has transitioned from a net debt of SEK 3.2 billion to a pro forma net cash position of approximately SEK 5.0 billion following the divestment of assets including Saber, Gearbox, and Easybrain.
Embracer Group, 2025 · Embracer Group Interim Report: Q3 FY 2024/25, p. 15
Documents about Easybrain
🚨📢BREAKING NEWS: New Adnetwork AdSURGE is here, Supercell Kills Squad Busters, Ubisoft Quits Mobile
The mobile gaming industry is currently experiencing a significant shift characterized by the emergence of new ad-tech infrastructure and a wave of high-profile project cancellations.
- Miniclip, in partnership with Tencent and Easybrain, has launched AdSurge, a new ad network leveraging first-party data to compete in the mediation and ad-tech space currently dominated by AppLovin and Unity.
- Supercell is shutting down Squad Busters, with the game being pulled from stores on December 1 and servers closing on December 14, marking a rare global launch failure for the studio.
- Ubisoft is exiting mobile game development in Europe, highlighted by the closure of its Helsinki-based studio RedLynx and the cancellation of Rainbow Six Mobile.
What’s going on at Rovio, Miniclip’s new ad network, Squad Busters’ last rites, RedLynx closes, more
The mobile games industry is currently undergoing a period of significant restructuring, characterized by studio closures, project cancellations, and a strategic pivot toward established intellectual property.
- Mobile game spending declined by 7% in Q3, with only three of the top 20 grossing titles being less than two years old, highlighting a significant barrier to entry for new games.
- Major publishers are aggressively pruning portfolios, resulting in the cancellation of Supercell’s Squad Busters, Ubisoft’s Rainbow Six Mobile, and Fingersoft’s Lego Hill Climb Adventures.
- Ubisoft is closing its Helsinki-based studio RedLynx as part of a broader industry trend of studio closures and project cancellations.
In 2025, Mobile Game Advertising Revenue Exceeded $12 Billion
Mobile game advertising revenue reached a significant milestone in 2025, exceeding $12 billion across 19 key global markets.
- Mobile game advertising revenue across 19 major global markets exceeded $12 billion in 2025.
- The adoption of ad-based monetization in mobile games increased to 55.6% by May 2026, rising from 45.1% in July 2021 as in-app purchase revenue stagnated.
- Ad monetization strategies vary significantly by region, accounting for 70.3% of mobile game revenue in India compared to only 22.1% in the United States between January and May 2026.
🚨📢BREAKING NEWS: AppLovin Fingerprinting Exposed, Sensor Tower's M&A, Embracer's $192M Write-Down
The mobile gaming industry experienced significant shifts in late May 2026, characterized by strategic market consolidation, allegations of widespread privacy circumvention, and financial restructuring among major players.
- AppLovin is facing allegations that its mediation cipher enables deterministic re-identification of iOS users by transmitting 50 device parameters to over 12 downstream networks every 30 seconds, effectively bypassing Apple’s App Tracking Transparency (ATT) protections.
- Embracer Group recorded a $192 million write-down on its mobile business following the divestiture of Easybrain to Miniclip, though the company maintained 2% organic growth and a 4% increase in EBITDA.
- Sensor Tower acquired Apptopia to capture the SMB market, creating a strategic funnel to convert indie developers and smaller studios into long-term enterprise clients.
Weekly Industry Briefing: Mobile on Top at Take-Two, Supercell's Mo.co Reboot, Ubisoft's "Low Point"
This industry briefing provides a mid-May 2026 overview of the global mobile gaming landscape, highlighting significant shifts in corporate performance and strategic product adjustments.
- Mobile gaming is a dominant force, with Zynga (Take-Two's mobile arm) reaching an all-time high and mobile representing 52% of Take-Two’s net bookings in Q4 and 49% for the full fiscal year.
- Ubisoft is experiencing a fiscal "low point," with slower-than-expected earnings from mobile titles like Rainbow Six Mobile and The Division Resurgence, despite growth in Invincible: Guarding the Globe.
- Supercell is relaunching its game Mo.co with new features, including seasons and free gacha pulls, after the game earned an estimated $4.7 million since its initial launch over a year ago.
Video Games Ecosystem Report: Cyprus 2025
The report outlines a rapidly expanding video-games ecosystem in Cyprus, projecting market revenue to surge from $1.2 billion in 2023 to $6.7 billion by 2025, with a compound annual growth rate of 5.96% through 2030.
- Cyprus's video game market revenue is projected to grow from $1.2 billion in 2023 to $6.7 billion by 2025, with a compound annual growth rate of 5.96% through 2030.
- The local ecosystem has expanded to over 600 companies, including 282 startups as of July 2025, with 39 funded, 15 in Series A rounds, and one unicorn.
- Mobile gaming remains the dominant segment, led by major players such as Playrix, Easybrain, and Outfit7, while PC and console development is represented by firms like Wargaming and Digital Vortex Entertainment.
Embracer Group Annual General Meeting 2025: Presentation
The Embracer Group 2025 Annual General Meeting presentation outlines a comprehensive corporate restructuring strategy aimed at transitioning the organization into a more resilient, IP-focused entity.
- Embracer Group achieved a net cash position of SEK 5.4 billion by the end of the 2024/25 fiscal year, driven by the divestment of major assets including Easybrain, Saber, and Gearbox, and the spin-off of Asmodee.
- Financial performance for the 2024/25 fiscal year saw net sales decline 18% year-over-year to SEK 22,370 million, with adjusted EBIT falling 33% to SEK 3,344 million.
- The company significantly improved free cash flow by reducing annual capital expenditure from SEK 8 billion to SEK 3 billion and streamlining its development pipeline to 116 projects.
Embracer Group Q1 Interim Report: FY 2025/26
The Embracer Group Q1 interim report for the 2025/26 fiscal year details a period of strategic transition characterized by significant divestments and a focus on operational restructuring.
- Embracer Group reported net sales of SEK 3,355 million, a 31% year-over-year decline driven primarily by the divestment of major assets including Gearbox and Saber.
- The company maintains a strong liquidity position with SEK 4,926 million in net cash and total available funds of SEK 12.7 billion.
- The Entertainment & Services segment grew by 41%, bolstered by licensing revenue from Middle-earth Enterprises and strong partner business performance.
Embracer Group Annual Report 2024/25
The 2024/25 fiscal year for Embracer Group represents a definitive pivot from an aggressive, acquisition-heavy growth strategy toward a leaner, decentralized structure.
- Embracer Group is splitting into three independent, publicly listed entities—Asmodee Group, Coffee Stain Group, and Fellowship Entertainment—with the separation process expected to conclude by the end of 2025.
- The company achieved a net profit of SEK 5,963 million in the 2024/25 fiscal year, a significant recovery from the previous year's loss of SEK 18,178 million.
- Strategic divestments, including the sales of Gearbox Entertainment and Easybrain, were primary drivers of the group's financial turnaround.
Games Investment Review: Q1 2025 Executive Summary Report
The Q1 2025 Games Investment Review provides a comprehensive analysis of global financial activity within the video game industry, covering investments, mergers and acquisitions (M&A), and initial public offerings (IPOs).
- Global gaming investment and M&A activity reached $7.8 billion across 245 transactions in Q1 2025, marking the highest quarterly total since late 2023.
- Investment value surged 370% quarter-over-quarter to $4.4 billion, largely driven by a single $3.0 billion mid-to-late-stage investment in Infinite Reality.
- New fund announcements hit a three-year peak of $21.8 billion, with 65% of that capital concentrated within just five major funds.
Embracer Group Interim Report: Q3 FY 2024/25
Embracer Group is currently navigating a significant structural transformation, pivoting from a period of aggressive acquisition-led expansion toward a leaner, more stable operational model.
- Embracer Group has transitioned from a net debt of SEK 3.2 billion to a pro forma net cash position of approximately SEK 5.0 billion following the divestment of assets including Saber, Gearbox, and Easybrain.
- The company achieved an EBIT of SEK 638 million and an adjusted EBIT of SEK 1,175 million in Q3 FY 2024/25, driven by strong back catalog performance and subscription agreements.
- Net sales for the quarter reached SEK 7,364 million, representing a 3% year-over-year decline due to studio divestments, despite achieving 7% organic growth.
TWIG #309: EA’s AI problems, Monopoly GO’s decline, and Pokémon Pocket’s success
Electronic Arts is navigating a complex transition toward generative AI by isolating development initiatives from its core creative studios to mitigate internal friction.
- Embracer Group has divested its mobile division, Easybrain, to Miniclip for $1.2 billion, a move that successfully eliminated the company's primary corporate debt.
- Pokémon TCG Pocket generated over $100 million in revenue within its first three weeks, driven by a monetization model that effectively utilizes the Pokémon brand to normalize loot box mechanics.
- Scopely is shifting Monopoly GO! toward high-budget, celebrity-led marketing campaigns to combat user churn and address market saturation in North America.