1047 Games
Company
Documents about 1047 Games
Article
How Top Studios Use Data to Win in a Post-ATT World
The mobile gaming industry faces a persistent challenge in user acquisition and measurement following the implementation of Apple’s App Tracking Transparency (ATT) framework.
- Implementing the Conversions API (CAPI) provides a measurable 3-5% lift in Return on Ad Spend (ROAS) by utilizing server-side signals like hashed emails and phone numbers to improve platform targeting.
- Top-performing studios are achieving ATT opt-in rates of 40-50% by utilizing pre-prompts, customized messaging, and direct appeals, significantly outperforming the industry average of 10-15%.
- Web-to-app funnels, including the use of web shops, HTML5 playables, and interactive quizzes, offer a high-performing alternative to standard app promotion by bypassing some app store tracking restrictions.
GameMakersJul 2025
Article
Behind the Curtain
The September 2021 industry analysis examines the implications of a major database leak from Nvidia’s GeForce Now service, which exposed numerous unannounced game titles.
- The Nvidia GeForce Now database leak revealed numerous unannounced game titles, prompting industry concerns regarding the impact of premature disclosures on development teams and marketing strategies.
- Developer 1047 Games, creator of the early-access title Splitgate, raised $100 million in its third funding round since May 2021, reaching a valuation of $1.5 billion.
- Activision Blizzard faces a new lawsuit from the Communications Workers of America, which accuses the publisher of engaging in worker intimidation and union-busting practices.
Hit PointsSep 2021