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Cover of Integrated Report 2023
Report55 pages

Integrated Report 2023

Bandai Namco's Integrated Report 2023 presents the group's strategy, performance, and governance for the year ended March 2023, the first year of its Mid-term Plan (April 2022 to March 2025).

  • Bandai Namco Group's financial strategy aims to secure one year of labor costs (¥80.0 billion to ¥90.0 billion) and one to one-and-a-half months of working capital (approximately ¥100.0 billion) for stable operations.
  • The company plans ¥40.0 billion in strategic investment to advance its IP axis strategy.
  • Bandai Namco is standardizing information security across Group companies, with a test opening planned for October 2023, and is enhancing IT literacy through e-learning.
Bandai Namco
Cover of Interview with Game Expert at Line Studio: Japan Market Insights
Report21 pages

Interview with Game Expert at Line Studio: Japan Market Insights

An interview with Jeon, In-Tae of Line Studio examines how Korean games can succeed in Japan's mobile and cross-platform market, arguing that technical excellence alone is insufficient and that sustainable growth requires becoming part of Japanese game culture.

  • Japanese mobile gaming is shifting toward lighter genres, with puzzle, strategy, and simulation titles now accounting for approximately 30% of all downloads.
  • Cross-platform functionality is a critical market requirement, as 39% of Japanese gamers now actively play across two or more platforms, including mobile, console, and PC.
  • Korean 'sub-culture' titles like Blue Archive, Goddess of Victory: NIKKE, and Lineage W have successfully penetrated the market by combining moe-style character designs with high-polish visuals and short-session playability.
KOCCA – Korea Creative Content Agency

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