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Market Analysis
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Report
67 pages
The State of Mobile Gaming: Market Trends and Top Titles in the U.S., Europe, and Asia 2022
The global mobile gaming market experienced its first revenue decline since 2019, contracting 6% year-over-year in early 2022.
Consumer spending in the U.S. and Japan saw double-digit drops, including a 22% decline on Google Play in the U.S., while emerging markets like Brazil and Vietnam gained significant share.
Europe bucked the global trend with an 18% revenue increase to $8.6 billion, fueled by growth in Turkey and Poland and the popularity of hyper-casual titles.
Market Analysis
Global
Mobile
Sensor Tower
Jan 2022
Report
12 pages
Modern Mobile Consumer 2022: App Monetization Report
Rewarded ads and in-app purchases (IAP) do not cannibalize each other, allowing for a hybrid monetization strategy that maximizes revenue without sacrificing user experience.
The percentage of users making occasional IAPs has grown significantly to approximately one-third of the total user base, up from 2-3% five years ago.
Free apps with IAP are the dominant model, accounting for 52% of all gaming app downloads.
Monetization
Market Analysis
Player Behavior
+2
ironSource
Jan 2022
Report
21 pages
Global Gaming Report Q1 2022
The global gaming industry reached a record $98.7 billion in total deal value in Q1 2022, surpassing the total deal value of the entire previous year.
Industry consolidation was driven by major acquisitions, including Microsoft’s $68.9 billion purchase of Activision Blizzard and Take-Two’s $11.8 billion acquisition of Zynga.
Strategic M&A activity is currently focused on cross-platform diversification, with PC and console giants aggressively acquiring mobile gaming expertise and established intellectual property.
Market Analysis
Mergers & Acquisitions
Investment
+1
Drake Star Partners
Jan 2022
Report
16 pages
Modern Mobile Consumer 2022: App Discovery Report
Mobile gaming has become a universal behavior, with 60% of non-gaming app users playing mobile games daily, matching social media as the top usage category.
In-app advertising is a primary driver for app discovery, leading to downloads for 70% of gaming audiences and 78% of non-gaming control group users.
While users typically maintain over 20 apps on their devices, the majority limit their daily engagement to only five to ten apps.
User Acquisition
Monetization
In-Game Advertising
+3
ironSource
Jan 2022
Report
69 pages
Dutch Games Monitor 2022
The Dutch games industry generated a total turnover of €637 million in 2022, marking a significant increase from the €465 million recorded in 2021.
Employment in the sector grew to 4,850 full-time equivalents (FTEs) in 2022, up from 4,200 FTEs in the previous year.
The number of active game companies in the Netherlands rose to 675 in 2022, compared to 575 companies in 2021.
Market Analysis
Employment
Diversity & Inclusion
+1
Dutch Games Association
Jan 2022
Report
32 pages
Llibre Blanc de la Indústria Catalana del Videojoc 2022
Catalonia's video-game sector faces a significant talent bottleneck, with 59% of studios reporting ongoing difficulties in recruiting qualified personnel.
Foreign direct investment in the region saw a major surge, with five new projects injecting €39.5 million into the local economy.
Employment opportunities within the Catalan video-game industry grew by 32% year-on-year, resulting in 377 new jobs.
Market Analysis
Europe
Employment
+1
DEV
Jan 2022
Report
62 pages
State of Mobile India 2022
India’s mobile market saw 26.7 billion app downloads in 2021, a 41% year-over-year increase, with Android users spending an average of 4.7 hours per day on apps.
Gaming revenue is driven by two distinct models: hyper-casual action and puzzle games generated over $5 billion globally, while strategy-based '4× March-battle' games captured nearly $10 billion.
Food and drink app engagement in India surged 33% year-over-year to 12.1 billion sessions in Q4 2021, fueled by the rapid adoption of hyper-fast grocery delivery models.
Market Analysis
Mobile
India
+1
Intel
Jan 2022
Report
23 pages
Stream Hatchet Video Game Streaming Trends Report 2022 First Quarter Report
Twitch remains the dominant streaming platform with 75% of total market share, growing by 5% (286 million hours) in Q1 2022 despite a broader industry decline.
Total hours watched across all streaming platforms fell by 6% compared to Q1 2021, signaling a market correction following pandemic-era saturation and creator fatigue.
Core viewers who watch at least 5 hours daily represent only 7.8% of the total audience but account for two-thirds of all hours watched and are 24 times more likely to engage with ads.
Streaming
Market Analysis
Esports
+1
Stream Hatchet
Jan 2022
Report
29 pages
Gaming Deals Activity Report: Q1–Q3 2022
The $124.5 billion total deal value for Q1–Q3 2022 is heavily skewed by Microsoft’s $69 billion acquisition of Activision Blizzard, masking a broader market cooling driven by macroeconomic instability and regulatory pressure.
Strategic M&A activity reached a record $101.4 billion despite a 40% decline in the number of closed transactions, with major activity led by Embracer Group, Sony, and Saudi Arabia’s Public Investment Fund.
Public offerings have nearly collapsed to their lowest point since early 2020, with deal values shrinking fivefold compared to 2021 levels.
Investment
Mergers & Acquisitions
Market Analysis
+1
InvestGame
Jan 2022
Report
61 pages
The New Destination to Reach Global Gamers: The 2021 Global Mobile Gamers Whitepaper
The global mobile gaming market generated $93.2 billion in 2021 and is projected to reach $126.1 billion by 2024.
Mobile gamers active on TikTok install 50% more games, play 36% longer, and are 66% more likely to make in-game purchases than non-users.
While players primarily game to relax or pass time, long-term monetization is driven by progression-based incentives like unlocking content and bypassing difficult levels.
Market Analysis
Player Demographics
Mobile
+2
Newzoo
Jan 2022
Report
61 pages
State of Mobile Indonesia 2022
Indonesia’s mobile market saw 7.31 billion app downloads and 532 million hours of gaming in 2021, with daily usage reaching 5.4 hours per user.
Gaming remains the dominant category, with 325 million downloads generating $1,000 per minute of engagement, led by titles like Higgs Domino, Free Fire, and Mobile Legends: Bang Bang.
Finance app adoption surged 82% year-over-year to 400 million downloads, with neobanks like Jenius recording a 12% increase in monthly active users.
Market Analysis
Mobile
Monetization
data.ai
Jan 2022
Report
46 pages
The Metaverse, Blockchain Gaming, and NFTs: Navigating the Internet’s Uncharted Waters 2022
The metaverse and blockchain gaming have evolved into mainstream commercial forces, with major brands like Nike, Gucci, Samsung, and Louis Vuitton investing in virtual storefronts and digital real estate.
Virtual events are demonstrating massive scale, as evidenced by Ariana Grande’s Rift Tour and Justin Bieber’s Wave performance attracting millions of concurrent viewers.
Blockchain gaming is expanding through play-to-earn models, highlighted by Axie Infinity’s 3 billion gamers and Illuvium’s $72 million in funding, though long-term viability depends on engagement beyond speculative gains.
Metaverse
Blockchain
NFT
+2
Newzoo
Jan 2022
Report
15 pages
Video Game Streaming Trends: 2022 Second Quarter Report
Total hours watched across live streaming platforms fell 15% year-over-year to 8.1 billion in Q2 2022, signaling a post-pandemic market stabilization.
Twitch maintains a dominant 68% market share of total hours watched, while YouTube holds 14% and Facebook Gaming experienced a 50% decline in viewership.
The esports segment grew by 8% during the quarter, bolstered by major events like the League of Legends Mid-Season Invitational and the PGL Major Antwerp.
Streaming
Esports
Market Analysis
+1
Stream Hatchet
Jan 2022
Report
75 pages
Data Digest Q2 2022
Global mobile app downloads declined 2.5% year-over-year to 35 billion in Q2 2022, while Google Play downloads reached 7 billion, a 26% year-over-year increase that remains 9.7% below pre-pandemic Q2 2019 levels.
Meta continues to dominate the global app market, securing over 550 million Google Play downloads compared to Google’s 320 million, with Instagram leading Meta’s growth in Asia at 22% of all its regional installs.
TikTok remains the top-ranked app globally, with India accounting for 70% of its total downloads during the quarter.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2022
Report
34 pages
Casual Gaming Apps Report 2022
Mobile gaming maintains over 60% of the total industry market share despite experiencing its first year-over-year global spending decline in Q1 2022.
Android is significantly more cost-effective for user acquisition than iOS, with an average CPI of $0.75 compared to $2.27, while both platforms deliver comparable Day 30 ROAS.
Lifestyle games are the most lucrative segment for developers, yielding the highest returns despite carrying higher-than-average acquisition costs.
Market Analysis
Global
Mobile
+1
GameRefinery
Jan 2022
Report
61 pages
State of Mobile 2022 – Indonesia
Gaming remains the primary economic driver in Indonesia, accounting for 42% of all app downloads and 61% of total consumer expenditure, with titles like Mobile Legends: Bang Bang and Free Fire leading the market.
Indonesian mobile users averaged 5.4 hours of daily screen time in 2021, a 38% increase since 2019, totaling 7.31 billion downloads and $532 million in consumer spending.
The Food and Drink category experienced the most explosive growth, with session counts increasing by over 480% due to the rise of delivery services and quick-service restaurant brands.
Market Analysis
Player Behavior
Mobile
+1
data.ai
Jan 2022
Report
51 pages
Global Esports & Live Streaming Market Report
The global esports market is projected to reach $1.38 billion in revenue with 532 million viewers by the end of 2022, with China accounting for nearly one-third of total global revenue.
The live-streaming audience is forecast to grow at a 16.3% compound annual growth rate, reaching 1.41 billion users by 2025.
Sponsorships remain the primary financial driver at 60% of total income, though organizations are diversifying into lifestyle apparel, blockchain loyalty programs, and educational platforms.
Market Analysis
Esports
Streaming
+2
Newzoo
Jan 2022
Report
56 pages
Data for Mobile Gaming 2022-2024
Mobile gaming revenue growth is consistently outpacing download volume across iOS and Android platforms between 2022 and 2024.
In-game advertising has overtaken traditional in-app purchases as the primary revenue stream for mobile developers.
The United States, China, and Japan remain the dominant global revenue generators, while Brazil has reached over 90% smartphone gaming penetration across all demographics.
Market Analysis
Monetization
In-Game Advertising
+2
Google
Jan 2022
Report
30 pages
Games, Esports, Live Streaming, Cloud and the Metaverse: 2022
The Asia-Pacific region dominates the global gaming market with $88.2 billion in annual revenue, accounting for more than 50% of the total global share.
North America remains a primary industry pillar, generating $42.6 billion in annual revenue.
Emerging markets in Latin America, the Middle East, and Africa are currently experiencing growth rates that exceed the global average, signaling a shift toward market decentralization.
Market Analysis
Esports
Streaming
+5
Newzoo
Jan 2022
Report
18 pages
Consumer Insights: Games and Esports 2022
The research is based on a global dataset of over 75,000 consumers across 36 international markets, covering North America, Europe, Latin America, the Middle East, and the Asia-Pacific region.
Consumer spending is primarily driven by three factors: price sensitivity, the desire for exclusive content, and the need for social connectivity.
Gaming engagement is categorized into distinct personas, with 'Time Fillers' and 'Mainstream Gamers' identified as the most prevalent segments.
Market Analysis
Player Demographics
Player Behavior
+5
Newzoo
Jan 2022
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