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Report
12 pages
Informe Mundial 2023: Comportamientos e Intereses de los Videojugadores
Gaming serves as a primary tool for emotional regulation, with 83% of players reporting increased happiness and 71% stating that games reduce stress, anxiety, and isolation.
Social connectivity is a core outcome of gaming, as 67% of players believe games help them forge new relationships, and 45% have met a close friend, partner, or spouse through the medium.
Players identify 'having fun' as the primary motivation for gaming (69%), followed by entertainment and stress relief as the leading drivers for engagement.
Player Behavior
Market Analysis
Player Demographics
+1
AEVI
Jan 2023
Report
40 pages
State of the Market 2023
The global mobile market saw minor 2023 contractions, with a 3.6% decline in downloads and a 1% decrease in total revenue.
Market share is bifurcated by platform: Android accounts for 84% of global installs, while iOS generates 67% of total consumer spending.
Revenue is highly concentrated, with the United States, China, and Japan collectively accounting for 58% of all global mobile spending.
Market Analysis
Global
Mobile
+1
Apptica
Jan 2023
Report
56 pages
Sustainability Report 2023
Room 8 Group achieved GRI compliance in 2023 while scaling its global workforce to 1,300 professionals across regions including Brazil and Romania.
The company contributed over $8 million in humanitarian aid to Ukraine, supporting water purification for 15,000 people and remote education hardware for displaced students.
Total Scope 1 and 2 emissions remained under 1,000 tCO2, supported by the use of green-energy data centers and a 100% renewable energy mix in Brazilian regional hubs.
Global
Game Development
Room 8 Group
Jan 2023
Report
36 pages
State of the Game Development Industry 2023: Workplace Health & HR Culture, Mental Trends
The game industry experienced significant instability in 2023, with 28% of the workforce affected by layoffs and an Employee Net Promoter Score of -19% indicating widespread dissatisfaction.
Economic recalibration and management failures are the primary drivers of industry distress, while AI automation currently accounts for only 3% of total job losses.
Workplace culture is suffering from 'quiet hiring' practices, where 37% of employees are absorbing expanded responsibilities without corresponding increases in compensation.
Employment
Salary
Diversity & Inclusion
+1
80 Level
Jan 2023
Report
42 pages
How Different Generations Engage with Video Games Today
Gaming has become the primary entertainment medium for younger generations, with 94% of Gen Alpha identifying as game enthusiasts.
Approximately 60% of younger players invest in games, driven by a preference for social immersion and genres like Adventure and Battle Royale.
70% of younger players are 'player-viewers' who consume gaming content for social connection, whereas older generations use such content primarily for information like reviews and tutorials.
Player Demographics
Market Analysis
Global
+1
Newzoo
Jan 2023
Report
47 pages
Game Development Report 2023
95% of studios are now pursuing or planning live service strategies, creating a critical mismatch with traditional, non-iterative production pipelines.
88% of developers are actively seeking new technological solutions to resolve systemic inefficiencies, specifically targeting long build times and fragmented 3D art pipelines.
Rising development costs, driven by AAA quality demands and technical debt from custom middleware, are currently impacting 77% of studios.
Market Analysis
Live Ops
Monetization
+1
Rendered VC
Jan 2023
Report
30 pages
Fashion & Beauty Trends: How Gen Z Express Themselves in Immersive Spaces 2023
Digital fashion is a primary priority for Gen Z, with over 50% of users valuing avatar styling over physical clothing and 1.6 billion virtual fashion transactions occurring in 2023, a 15% growth.
Avatar engagement is high and frequent, evidenced by 165 billion update actions—a 38% increase—with 70% of participants adjusting their avatars on a daily or weekly basis.
Virtual aesthetic investment is significant, highlighted by a 20% surge in hairstyle purchases to over 139 million items and monthly spending on digital looks typically ranging from $10 to $100.
Market Analysis
Global
Roblox
+2
Roblox
Jan 2023
Report
28 pages
Newzoo’s Global Gamer Study 2023
Gaming is now a multidimensional ecosystem where 79% of the online population are enthusiasts, with over 50% of consumers engaging through a mix of playing, viewing, socializing, and content creation.
Younger demographics show the highest engagement levels, with 94% of Gen Alpha and 90% of Gen Z participating in gaming activities beyond just active play.
Multi-platform gaming is a significant trend, with 47% of gamers using at least two platforms and a high-value 'tri-platform' cohort (15% of players) averaging over 11 hours of play per week.
Market Analysis
Player Demographics
Player Behavior
+1
Newzoo
Jan 2023
Report
13 pages
Essential Facts About the U.S. Video Game Industry: Power of Play 2023
71% of global players use video games to relieve stress, while 62% utilize them as a tool to reduce anxiety.
67% of gamers believe that video games foster social connection, with nearly 50% of players having met a close friend or significant other through gaming platforms.
The 2023 survey of nearly 13,000 players across 12 countries confirms that fun remains the primary motivator for gaming, followed by significant mental health and social benefits.
Player Behavior
Market Analysis
Global
Entertainment Software Association
Jan 2023
Report
14 pages
5 Mobile App Predictions for 2024
Mobile gaming consumer spending is projected to recover in 2024, reaching $111.4 billion, a 4% year-over-year increase led by the U.S., Japan, and South Korea.
Generative AI integration is accelerating rapidly, with 2.3 billion app downloads expected to feature AI functionality in 2024, a 40% year-over-year increase.
TikTok is set to become the highest-grossing app in history, with lifetime consumer spending projected to surpass $14.6 billion.
Market Forecast
Market Analysis
Mobile
+1
data.ai
Jan 2023
Whitepaper
191 pages
Global Mobile Game & App (Non‑Game) Marketing White Paper 2022
The mobile gaming sector saw a decoupling of engagement and monetization in 2022, with strategy, simulation, and casual genres experiencing 8% to 10% download growth alongside 9% to 16% revenue declines.
To counter rising acquisition costs, developers are adopting 'Casual + X' strategies, integrating hyper-casual mini-games into complex RPG and strategy titles to broaden appeal and lower entry barriers.
Marketing strategy shifted toward higher efficiency in 2022, characterized by a 17.5% increase in quarterly advertisers despite a 16% reduction in total creative volume.
Marketing
Market Analysis
Global
+1
SocialPeta
Jan 2023
Report
1 pages
Ayudas AEVI Innovación: Edición 2023
The AEVI Innovation program provides financial grants of up to €10,000 to support the development of innovative video game prototypes.
Applications must be submitted by the deadline of 31 October at 23:59 via the official AEVI website.
Eligible projects must be non-commercial and cannot have been previously published on any platform.
Funding
Game Development
Global
AEVI
Jan 2023
Report
12 pages
Global Report 2023
Video games function primarily as a mental health tool, with 71% of global gamers reporting that play reduces stress and 61% noting a reduction in anxiety.
Fun and enjoyment remain the primary drivers for gaming, cited by 69% of the 12,847 respondents, followed by passing time (63%) and stress relief (55%).
Social connectivity is a core component of the gaming experience, as 51% of players engage in online multiplayer weekly and 46% have formed meaningful personal relationships, including friendships and marriages, through games.
Market Analysis
Player Demographics
Player Behavior
+1
IIDEA – Italian Interactive Digital Entertainment Association
Jan 2023
Report
17 pages
Mobile Games: State of the Market
Mobile gaming revenue and downloads declined globally in the first half of 2023, though the sector still accounts for 51% of total app revenue and 29.6% of total downloads.
The United States leads global mobile gaming revenue with $5.71 billion, while India holds the largest share of global downloads at 15.29%.
Platform performance remains split: Google Play dominates volume with 88.6% of total downloads, while the App Store captures 56.3% of total revenue.
Market Analysis
Mobile
Global
Apptica
Jan 2023
Report
42 pages
Q1 2023: Store Intelligence Data Digest
AI-powered productivity tools experienced explosive growth in Q1 2023, with a 378% increase in downloads and a nearly 400% surge in revenue to $20 million.
Temu captured a 50% market share in North American retail and surpassed Amazon in user engagement, averaging 64 minutes per user following its Super Bowl campaign.
Global mobile app downloads contracted by 2.6% year-over-year to 35 billion, with 26.9 billion installs on Google Play and 8.1 billion on the App Store.
Mobile
User Acquisition
Market Analysis
+1
Sensor Tower
Jan 2023
Report
40 pages
Mobile Ad Creative Index
Native ads are the most cost-effective format for gaming, achieving a $1.01 cost-per-install and an 18% Day 7 return on ad spend.
Interstitial and video formats drive superior short-term performance for social and dating apps, yielding up to 44% Day 7 return on ad spend.
Video ad segments ranging from 31 to 60 seconds drive 50% higher conversions compared to shorter formats by effectively showcasing complex mechanics.
Market Analysis
Advertising
Creative Ads
+1
Liftoff
Jan 2023
Report
33 pages
Gaming Spotlight 2023: The Year in Review
Mobile gaming consumer spend is projected to decline 2% year-over-year to $108 billion in 2023, driven by macroeconomic instability, Apple’s App Tracking Transparency, and Chinese regulatory constraints.
Home console and PC/Mac gaming spending are bucking the mobile trend with projected growth of 3% and 4% respectively, fueled by improved hardware availability and subscription-based revenue models.
User acquisition is becoming more difficult and costly, forcing publishers to shift toward playable ads for action genres and diversify revenue through battle passes and subscriptions.
Market Analysis
Monetization
In-Game Advertising
+2
data.ai
Jan 2023
Report
51 pages
The Xsolla Report: The State of Play
The global gaming market is projected to reach $211.2 billion in revenue by 2025, driven by multiplatform integration and the adoption of real-time payment systems.
Real-time payment systems like India’s UPI and Brazil’s PIX are expanding rapidly, with real-time payments expected to account for 28% of global electronic transactions by 2027.
Generative AI is becoming a core development pillar, with over 50% of top studios expected to use the technology by 2024 to improve production efficiency by up to 30%.
Market Analysis
Monetization
Cloud Gaming
+1
Xsolla
Jan 2023
Report
56 pages
Room 8 Group Sustainability Report 2023
Room 8 Group scaled its operations in 2023 to over 1,260 specialists, delivering 1,300 projects for approximately 700 clients.
The company achieved a 12.7% increase in customer-satisfaction scores while securing 89 award nominations across more than 300 gaming titles.
The firm’s Green Office policy, implemented in Poland, Romania, and Brazil, utilizes renewable-energy-sourced data centers and remote-work models to keep Scope 1 and 2 greenhouse-gas emissions at non-significant levels.
Global
Game Development
Room 8 Group
Jan 2023
Report
15 pages
Q1 2023 Gaming Deals Report: Cooling Off After Years of Blistering Growth
Q1 2023 marked a significant industry-wide cooling period, characterized by a sharp decline in private investments, M&A activity, and public offerings compared to previous years of rapid growth.
M&A activity hit a low point in Q1 2023, recording approximately half the volume seen in previous years.
Late-stage funding has stalled significantly, with only two closed transactions recorded throughout the entire first quarter.
Market Analysis
Mergers & Acquisitions
Investment
+2
InvestGame
Jan 2023
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