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Report
78 pages
2023 Global Mobile Games Marketing Trends White Paper
The mobile gaming industry shifted toward a hybrid-casual model in 2023, blending hyper-casual accessibility with mid-core monetization to stabilize revenue through combined in-app advertising and purchases.
Monthly active advertisers surged by nearly 50% year-over-year, surpassing 40,000 globally as competition for user acquisition intensified.
Video ads remain the dominant format, accounting for over 76% of total impressions, while AI-generated image creatives are increasingly used to mitigate rising acquisition costs.
Marketing
Monetization
In-Game Advertising
+2
SocialPeta
Jan 2024
Report
103 pages
State of Mobile 2024
The global mobile economy grew 3% to $171 billion in 2023, supported by a $362 billion advertising market projected to exceed $400 billion in the coming year.
Mobile gaming spending contracted by 2% as the industry consolidated around established high-fidelity IPs and social multiplayer genres, though titles like Monopoly GO and Honkai: Star Rail proved that high-quality debuts remain viable.
Non-gaming apps reached a record $64 billion in consumer spend, highlighted by TikTok becoming the first non-game app to surpass $10 billion in lifetime revenue.
Market Analysis
Global
Mobile
+1
data.ai
Jan 2024
Report
25 pages
Sensor Tower Global Mobile Gaming Industry Outlook 2024
Global mobile gaming revenue reached $76.7 billion in 2023, a 2% year-on-year decline, but is projected to recover to $78 billion in 2024 and exceed $100 billion by 2028.
Consumer spending is shifting toward casual and hybrid-casual models, with casual revenue growing 8% to $28.6 billion and hybrid-casual revenue surging 30% to over $2.1 billion.
Traditional high-revenue segments, specifically RPGs and Strategy games, experienced a 10% decline in 2023, though they remain the largest categories at $20 billion and $14.8 billion respectively.
Mobile
Market Analysis
Monetization
+2
Sensor Tower
Jan 2024
Report
15 pages
Interactive Entertainment 2025: Global Market Sizing & Forecast
The global interactive entertainment market is projected to reach $250.2 billion in consumer spending by 2025, marking a 4.6% year-over-year growth.
Mobile gaming remains the industry's largest segment, with forecasted consumer spending of $115.7 billion in 2025.
Console hardware is experiencing a significant cyclical downturn, with spending expected to decline by 31% in 2024 ahead of next-generation device launches.
Market Forecast
Market Analysis
Global
+3
Aldora
Jan 2024
Report
32 pages
Midcore Gaming Apps Report 2023
Midcore games now account for 35% of total US iOS gaming revenue, driven by a player migration from hyper-casual titles toward deeper, more complex gameplay.
Android is significantly more cost-effective for developers than iOS, with a $0.73 CPI compared to $3.86 and nearly double the Day-7 ROAS at 6.1%.
The EMEA region offers the best market value, balancing a low $0.80 CPI with a competitive 4.4% ROAS, while North America remains the most expensive market at a $5.45 CPI.
Market Analysis
Global
Mobile
+1
Liftoff
Jan 2024
Report
59 pages
The State of Web3 Gaming 2024
The Web3 gaming sector is maturing, evidenced by a 36% decrease in new game announcements alongside an 84% reduction in project discontinuations.
Indie developers now account for over 90% of new launches, though technical integration remains a challenge with only 34% of titles successfully implementing blockchain infrastructure.
Telegram has emerged as a major distribution channel, capturing 21% of new game launches, while the Epic Games Store has expanded its Web3 portfolio to nearly 100 titles.
Market Analysis
Web3
Blockchain
+1
Game7 Research
Jan 2024
Report
19 pages
Top 500 Titles on Twitch 2023
The top 500 Twitch titles generated nearly 15 billion hours of watch time in 2023, with 50% of that total concentrated in just 11 games.
Grand Theft Auto V was the most-watched title of 2023, accumulating 1.3 billion hours of viewership.
Fortnite led the industry in creator engagement with 2.8 million unique channels, more than double the count of its nearest competitor.
Streaming
Market Analysis
Global
Lurkit
Jan 2024
Report
52 pages
Global Games Market Report
The global games market is projected to reach $184.0 billion in 2023, with a forecast to grow to $205.4 billion by 2026 supported by a 3.31 billion-person player base.
Mobile gaming remains the largest revenue segment at $89.7 billion, though it is currently experiencing a 1.4% decline due to privacy-related challenges in user acquisition and monetization.
PC and console gaming are the primary industry growth engines for 2023, driven by improved hardware supply and a strong pipeline of high-profile software releases.
Market Analysis
Monetization
Player Demographics
+1
Newzoo
Jan 2024
Report
64 pages
Blockchain Game Alliance: State of the Industry 2024
The blockchain gaming industry is shifting from speculative models to 'fun-first' development, with 71% of professionals identifying player asset ownership as the primary value proposition.
Mainstream adoption is being driven by the entry of traditional giants like Sony and Ubisoft, though 66.3% of practitioners still cite public perceptions of scams as a significant barrier.
Operational barriers like onboarding complexity and poor user experience remain the top hurdles to mainstream growth, despite a notable decrease in the severity of these concerns since 2023.
Market Analysis
Blockchain
Investment
+1
Blockchain Game Alliance
Jan 2024
Report
54 pages
Save Point 2024: Recapping the Year’s Biggest Trends on Live Streaming
Simulcasting has become the industry-standard distribution model, with top creators achieving concurrent-viewer gains between 148% and 491% by broadcasting across multiple platforms simultaneously.
Co-streaming is now the primary driver of esports engagement, accounting for 44.4% of total viewership and 1.2 billion hours watched.
Kick experienced significant growth in 2024, surging 176% to reach 1.7 billion hours of viewership, bolstered by major events like the 1.4 million-viewer 'Stream Fighters 3'.
Streaming
Market Analysis
Global
+1
Stream Hatchet
Jan 2024
Report
33 pages
2024 State of Game Technology Report
Game engines are expanding beyond gaming, with 50% of developers now applying them to sectors like automotive, healthcare, and media, while Unreal Engine holds a 63% market share.
Generative AI has reached 65% institutional adoption as organizations integrate the technology to streamline development workflows.
Cloud-based development is now standard for nearly 50% of the industry, with Amazon Web Services serving as the primary infrastructure provider.
Market Analysis
Game Engines
Game Development
+1
Perforce
Jan 2024
Report
12 pages
Inside Gaming: It's Personal!
Nearly two-thirds of gamers report feeling more authentic while playing than in their daily lives, a sentiment that has driven a 30% increase in time spent gaming among those who view these platforms as spaces for self-presentation.
In-game character customization is the primary driver of self-expression for 76% of players, significantly outpacing other features like usernames (48%) and communication tools or emotes (30–35%).
Fandom’s 2024 data indicates a psychological disconnect where gamers maintain distinct online personas that they perceive as separate from their real-life identities.
Market Analysis
Player Behavior
Diversity & Inclusion
+2
Fandom
Jan 2024
Report
21 pages
Marketing Insights into Global Mobile Games & Minigames in 2024
The mobile game advertising market is shifting toward higher creative turnover, with the proportion of advertisers releasing new creatives rising to 55% in the second half of 2024 and new creatives accounting for 65% of total ad volume.
WeChat minigames have become a significant market force, reaching RMB 60 billion in 2023 with a user base averaging one hour of daily engagement, led primarily by RPG/SLG hybrid titles.
Casino games saw over 10% year-over-year growth in advertising activity, while casual games experienced a 3% decline, and RPG and puzzle genres maintained stable market positions.
Marketing
Advertising
Mobile
+1
SocialPeta
Jan 2024
Report
44 pages
State of Performance Marketing for Videogames
First-party data integration is essential for efficiency, yielding conversion lifts of up to 63% in Meta-based campaigns.
Influencer marketing currently outperforms traditional ad networks, achieving a 4.25% conversion rate and a 38.95% Day 7 retention rate.
Meta and YouTube remain the primary media planning channels, utilized in 75% and 44% of campaigns respectively, while Twitch leads in conversion efficiency at 12%.
Advertising
Market Analysis
Global
+2
Gamesight
Jan 2024
Report
33 pages
Q1 2024 Gaming Deals Report
The gaming industry is shifting toward disciplined, long-term profitability as high interest rates and macroeconomic pressures reduce late-stage financing and public listing activity.
Over $15 billion in dry powder remains available across more than 65 gaming-focused funds, ensuring a steady pipeline for early-stage seed investments despite broader capital constraints.
PC and console sectors show resilience through strong independent studio performance and consistent engagement on platforms like Steam, while mobile gaming faces a contraction due to privacy-related advertising headwinds.
Market Analysis
Mergers & Acquisitions
Investment
+2
InvestGame
Jan 2024
Report
32 pages
Gaming Report 2024: Meet the Moment
The global video game market reached a $196 billion valuation in 2023 and is projected to grow at an annual rate of 6% through 2028.
Industry growth is driven by younger demographics treating gaming environments as primary hubs for social interaction, commerce, and creative expression.
Market leaders must transition from siloed development to immersive, cross-platform ecosystems that prioritize interoperability and user-generated content.
Market Analysis
Player Behavior
Global
+2
Bain & Company
Jan 2024
Report
25 pages
Global Mobile Gaming Industry Outlook 2024
The global mobile gaming market generated $76.7 billion in IAP revenue in 2023, a 2% year-on-year decline, but is projected to rebound to $78 billion in 2024 and exceed $100 billion by 2028.
Consumer preferences shifted toward casual and hybrid-casual titles, with casual gaming revenue growing 8% to $28.6 billion, now representing 38% of the total market.
Puzzle and board games were primary growth drivers, each reaching $10 billion in revenue, bolstered by the success of titles like Royal Match and MONOPOLY GO!.
Market Analysis
Market Forecast
Monetization
+2
Sensor Tower
Jan 2024
Report
21 pages
Marketing Insights into Global Mobile Games & Minigames 2024
Competition is intensifying through creative iteration, with over 72% of the 63,000+ monthly active advertisers releasing fresh ad content by September 2024.
The proportion of new market entrants has dropped below 7%, indicating a shift toward established players focusing on retention rather than market expansion.
Casino games have emerged as a growth leader with a 10% increase in advertiser volume, while casual game advertising has experienced a slight decline.
Marketing
Advertising
Creative Ads
+2
SocialPeta
Jan 2024
Report
2 pages
The Power of Play: España
Gaming is primarily used for emotional regulation in Spain, with 78% of men and 75% of women reporting that it effectively reduces stress and anxiety.
Social connection is a major driver for the Spanish gaming population, with 62% of men and 55% of women citing it as a primary motivation for play.
Online multiplayer engagement is significantly higher among men, with approximately 80% reporting they play with others online, whereas women show a stronger preference for solo play.
Player Behavior
Europe
Global
+3
AEVI
Jan 2024
Report
53 pages
The Xsolla Report: State of Play – Summer Edition 2024
Indie games now account for 31% of total Steam earnings, with their U.S. market share on PC and console platforms rising from 13% in 2021 to 18% in 2024.
Marketing spend for the indie sector is projected to triple to $24 billion by 2024, with influencer partnerships on YouTube, TikTok, and Instagram serving as the primary drivers of discovery.
Indie titles are outperforming AAA games in quality perception, maintaining an average Steam rating of approximately 72%.
Market Forecast
Player Behavior
Global
+1
Xsolla
Jan 2024
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