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Report
16 pages
The Highest-Grossing Mobile Games on iOS & Android: Q2 2022
Mid-core titles dominated Q2 2022 revenue, led by 'Rise of Kingdoms' which generated $179.5 million.
King was the highest-grossing publisher during the period, earning over $264 million across four leading titles.
Top-earning games outside the mid-core category included 'Candy Crush Saga' ($122 million), 'Coin Master' ($99.2 million), and 'Roblox' ($68.1 million).
Market Analysis
Monetization
Mobile
+2
Apptica
Jun 2022
Report
32 pages
Gaming Spotlight: 2022 Review
Mobile gaming is the dominant industry force, projected to reach $136 billion in 2022 and accounting for over 60% of the total $222 billion global market valuation.
The mobile segment is expanding 3.3 times faster than the home console market, bolstered by the sustained popularity of core titles like Genshin Impact and Roblox.
Hybrid monetization is becoming standard, with 42% of top-grossing U.S. games now combining in-app purchases with advertising.
Market Analysis
Global
Mobile
+1
data.ai & IDC
May 2022
Report
48 pages
Mobile Gaming Market Outlook 2022
The mobile gaming market is in a stabilization phase, with quarterly downloads holding at 14 billion despite a 6% year-over-year revenue decline to $21.2 billion in early 2022.
Casual games dominate volume at 80% of all downloads, while Mid-Core titles remain the primary revenue driver, accounting for 60% of total player spending.
The Asia-Pacific region is a critical economic force, generating 80% of global MMORPG revenue and 62% of Card Battler revenue.
Market Analysis
Market Forecast
Player Demographics
+2
Sensor Tower
May 2022
Report
75 pages
Store Intelligence Data Digest: Q1 2022
Global app downloads reached 36.9 billion in Q1 2022, a 1.4% year-over-year increase, with mobile gaming accounting for 14.34 billion of those installs.
The U.S. video streaming market has significantly fragmented, with the top three apps' market share dropping from 80% in 2019 to 37% in Q1 2022 due to the rise of competitors like Disney+ and HBO Max.
TikTok surpassed 3.5 billion all-time downloads to become the top global app, while Meta reclaimed its position as the leading global publisher for the first time in two years.
Market Analysis
Global
Mobile
+1
Sensor Tower
Apr 2022
Report
33 pages
Casual Gaming Trends Snapshot Report March 2022
By early 2022, 70% of top-100 grossing Match3 games incorporated meta-elements, a massive increase from less than 10% six years prior.
Renovation and construction mechanics have become industry standard, appearing in every top-100 grossing casual game released between 2020 and 2022.
The integration of construction features in top Match3 games surged to 49% in 2022, up from just 7% in 2016.
Market Analysis
Mobile
Casual
+2
GameRefinery
Mar 2022
Report
33 pages
Casual Gaming Trends Snapshot Report
Every top-100 casual game released in the last two years now incorporates renovation elements to drive visual progression and player satisfaction.
The integration of construction mechanics in top Match3 games has surged from 7% to 49% over the past six years.
70% of top-grossing Match3 titles currently utilize hybrid designs that blend core puzzle mechanics with complex meta-layers like RPG elements or collectibles.
Market Analysis
Global
Casual
+1
GameRefinery
Mar 2022
Report
31 pages
Motivations and Demographics Snapshot Report: The Motivations Driving Top Mobile Games, February 2022
Gender and age are primary indicators of genre preference, with women comprising 63% of the audience for Match3 and Hidden Object games, while men make up 76% to 84% of the audience in 4X strategy and synchronous PvP titles.
Every top-grossing casual game released between 2020 and 2022 has integrated renovation and customization elements to increase player expression and broaden market appeal.
Motivational drivers are demographic-specific; younger males prefer high-sensomotoric challenges like Battle Royales, while players aged 45 and older seek similar thrills through low-sensomotoric experiences like Slots.
Market Analysis
Player Demographics
Player Behavior
+2
GameRefinery
Feb 2022
Report
31 pages
Motivations and Demographics Snapshot Report
Renovation and customization mechanics are now a fundamental requirement for casual gaming, appearing in 100% of the top-100 grossing casual titles released in the last two years.
Motivational drivers for US mobile gaming are highly demographic-specific, with younger males prioritizing mastery and competition in PvP, while players aged 45 and older favor social slots.
The 'Expression' driver, centered on customization and decoration, is a primary engagement factor particularly among female players who show a strong preference for tycoon and creative titles.
Market Analysis
Player Demographics
Mobile
+1
GameRefinery
Feb 2022
Report
75 pages
Store Intelligence Data Digest: Q2 2022
In a historic shift for the U.S. App Store, consumer spending on non-gaming applications surpassed gaming revenue for the first time, driven by a 129% increase in non-game subscription revenue compared to 2019 levels.
The global mobile market saw a 2.5% year-over-year decline in total downloads to 35 billion in Q2 2022, though Google Play retained the largest share with 27.2 billion installs.
Meta solidified its market dominance by owning four of the top five most-installed apps globally, contributing to an 11% year-over-year increase in the company's total downloads.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2022
Report
31 pages
App Marketer Survey (2022)
Privacy regulations are the primary industry challenge for 2023, identified by 43% of marketers as their top concern.
73% of marketers report feeling 'in the dark' regarding user data access, while 72% cite rising costs as a significant barrier to performance.
Despite privacy-driven data scarcity, 52% of marketers plan to increase their advertising budgets for the upcoming year.
Marketing
Mobile
Global
+2
Liftoff
Jan 2022
Report
39 pages
IP-Based Mobile Games: 2022
By 2021, nearly all top-downloaded new iOS titles were based on existing intellectual property, confirming IP as the primary strategy for organic user acquisition following privacy shifts like Apple’s App Tracking Transparency.
Western IPs (e.g., Disney, Marvel) drive higher global download volumes, while Eastern IPs (e.g., Japanese manga, Chinese literature) generate superior revenue through specialized monetization models like gacha.
Successful IP-based games require a 'perfect fit' between core gameplay mechanics and source material lore, as seen in titles like Marvel Strike Force and Umamusume: Pretty Derby.
Market Analysis
Monetization
Mobile
Newzoo
Jan 2022
Report
30 pages
Mobile Ad Creative Index: 2022
Playable ads in the gaming sector achieve the lowest cost-per-install (CPI) at $1.98, while banner ads generate the highest 30-day return on ad spend (ROAS) at nearly 22%.
iOS advertising costs are frequently double those of Android, making Android the more cost-effective platform for mobile user acquisition.
There is a significant disconnect between player psychology and creative execution, with only 4% of casual game video ads and less than 1% of midcore ads successfully targeting specific player motivations.
Advertising
In-Game Advertising
User Acquisition
+2
Liftoff
Jan 2022
Report
68 pages
Mobile App Trends 2022: A Global Benchmark of App Performance
Mobile gaming remains the dominant sector, capturing 52% of total consumer spend and seeing a 32% increase in global installs.
The mobile economy reached record-breaking scale with $170 billion in consumer spending and $336 billion in projected ad spend.
Fintech experienced significant growth with a 34% rise in installs and 53% increase in sessions, though acquisition costs (eCPI) spiked from $1.05 to $3.40.
Market Analysis
Global
User Acquisition
+2
AppLovin
Jan 2022
Report
39 pages
Newzoo IP-Based Mobile Games Report (2022)
Established intellectual property is now a primary driver of mobile success, evidenced by the fact that only one non-IP title reached the top ten global downloads in 2021.
High-spending players, defined as those investing over $25 per month, show a significantly higher propensity to download games based on familiar franchises than low spenders.
While Western IPs like Disney and Marvel drive high global download volumes, Eastern IPs from Japanese manga and Chinese literature dominate top-grossing charts due to deep monetization mechanics like gacha systems.
Market Analysis
Monetization
Mobile
+1
Newzoo
Jan 2022
Whitepaper
191 pages
Global White Paper on Mobile Advertising & Marketing Game H1 2022
The mobile advertising ecosystem contracted in H1 2022, with the total number of advertisers falling 5.79% to approximately 83,400 and creative volume dropping 27% to 40 million assets.
Mobile-game advertising costs remain high in key markets, with the U.S. and Japan recording average CPMs of $27.54 and $25.93, while iOS campaigns command a 15% price premium over Android.
While playable ads offer the lowest cost-per-install (CPI), banner formats currently generate the strongest return on ad spend (ROAS).
Marketing
Advertising
In-Game Advertising
+2
SocialPeta
Jan 2022
Report
24 pages
Games India Plays!: A Look into the Gaming Habits of Indian Mobile Gamers and How to Reach Them
The Indian mobile gaming market reached $2.2 billion in 2022, driven by a base of 373 million online gamers where 91% play exclusively on mobile devices.
Real Money Gaming (RMG), including fantasy sports and card games, accounts for over 50% of total industry revenue.
The core demographic for adventure and battle royale genres is young and male-skewing, with 55% of players falling within the 13-27 age bracket.
Market Analysis
Player Demographics
Mobile
+1
Newzoo
Jan 2022
Report
68 pages
Mobile App Trends 2022
The mobile industry generated $170 billion in consumer spending and $288 billion in advertising expenditures during 2021.
Apple’s App Tracking Transparency framework saw a 25% global opt-in rate, exceeding initial industry expectations for resilience.
Fintech and gaming led installation growth at 35% and 32% respectively, while e-commerce downloads increased by 12%.
Market Analysis
User Acquisition
Retention
+2
Adjust
Jan 2022
Whitepaper
191 pages
2022 Global White Paper on Mobile Advertising & Marketing Game
The global mobile advertising market saw a 27% decline in creative volume during the first half of 2022, accompanied by rising costs that pushed the average CPM to $19.31.
Video content now dominates the advertising landscape, accounting for over 86% of all creatives as developers shift toward high-quality, drama-based storytelling to lower entry barriers.
While the total number of advertisers decreased, emerging markets in the Middle East, South America, and Southeast Asia showed robust growth, contrasting with the high-cost user acquisition environments of the United States and South Korea.
Advertising
Marketing
Market Analysis
+2
SocialPeta
Jan 2022
Report
62 pages
State of Mobile 2022 Brazil
Brazil leads the world in mobile engagement, with users spending an average of 5.4 hours daily on apps in 2021.
The mobile economy saw 10.3 billion total downloads and a 63% increase in consumer spending over two years, reaching $1.13 billion.
Gaming is a primary market driver, accounting for 4.5 billion downloads and $571 million in revenue, with Free Fire maintaining dominance in the battle royale genre.
Market Analysis
Mobile
Brazil
+1
data.ai
Jan 2022
Report
16 pages
Modern Mobile Consumer 2022: App Discovery Report
Mobile gaming has become a universal behavior, with 60% of non-gaming app users playing mobile games daily, matching social media as the top usage category.
In-app advertising is a primary driver for app discovery, leading to downloads for 70% of gaming audiences and 78% of non-gaming control group users.
While users typically maintain over 20 apps on their devices, the majority limit their daily engagement to only five to ten apps.
User Acquisition
Monetization
In-Game Advertising
+3
ironSource
Jan 2022
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