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Streets of Rage 4

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Cover of "We didn't believe Space Marine 2 could hit seven million unique players"
29 min
The Game Business29 min

"We didn't believe Space Marine 2 could hit seven million unique players"

Pullup Entertainment, a European-based federation of studios and publishers, has achieved significant financial growth by focusing on the AA and indie game segments rather than the AAA market.

  • Pullup Entertainment reported annual revenue of 390 million euros, a 100% year-over-year increase, with an EBIT of 60.3 million euros.
  • Warhammer 40,000: Space Marine 2 exceeded 7 million unique players, validating the company's strategy of scaling niche titles through high-quality execution.
  • The company manages a pipeline of 50 projects, split between 20 owned or co-owned intellectual properties and 30 licensed or third-party titles.
The Game BusinessJul 2025