Sky: Children of the Light
GameBy thatgamecompany
Documents about Sky: Children of the Light
Report24 pages
In-Game Events Snapshot: November 2021
In-game events have become a cornerstone of mobile game monetization and player retention, with 90% of the top 100 grossing mobile titles utilizing seasonal events.
- Seasonal in-game events are a standard industry practice, utilized by 90% of the top 100 grossing mobile titles to drive player retention and monetization.
- External brand collaborations are a major growth area, appearing in 42% of top US iOS games, 51% of top Chinese games, and 62% of top Japanese games.
- Strategic event implementation can drive massive revenue spikes, such as Genshin Impact’s Lantern Rite event increasing daily revenue from $200,000 to over $1.25 million.
GameRefineryNov 2021
Report24 pages
In-Game Events Snapshot
The snapshot presents a comprehensive overview of in-game event strategies across the global mobile gaming market, focusing on seasonal and promotional collaboration events.
- Seasonal events are a standard industry practice, utilized by 90% of the top-grossing 100 mobile games to drive player re-engagement and revenue spikes.
- Brand collaborations are a significant growth lever, appearing in 62% of top-100 games in Japan, 51% in China, and 42% in the US.
- High-profile collaborations, such as Sky: Children of the Light’s Kizuna AI partnership and Genshin Impact’s Lantern Rite, have demonstrated the ability to generate multi-million dollar daily revenue surges.
GameRefineryJan 2021