Skull and Bones

Ubisoft: How to Destroy $15 Billion in Shareholder Value | Pixels & Profits

Ubisoft is currently undergoing a catastrophic collapse in market capitalization, plummeting from a 2018 peak of $16.5 billion to less than $1 billion.

• Ubisoft’s market capitalization has collapsed from a 2018 peak of $16.5 billion to less than $1 billion, despite annual revenue declining by only approximately 20%.
• The company’s revenue-per-employee metric is currently one-fourth that of industry peers like Electronic Arts, highlighting severe operational inefficiencies and a bloated corporate structure.
• Management has consistently diverted resources from core franchises like Assassin’s Creed and Rainbow Six Siege toward underperforming, trend-chasing projects such as Skull and Bones and Star Wars Outlaws.