Sid Meier's Civilization VII

CD Projekt Red: "Nintendo’s audience is different to what it used to be"

CD Projekt Red’s recent expansion into the Nintendo ecosystem, specifically with the launch of Cyberpunk 2077 on the Nintendo Switch 2, highlights a strategic shift in how major AAA developers view the platform.

• CD Projekt Red is targeting the Nintendo Switch 2 to reach a maturing demographic that values high-quality, open-world RPGs but lacks interest in high-end PC rigs or stationary consoles.
• The studio is prioritizing physical media on the Switch 2 by including the full game on the cartridge to eliminate the friction of large mandatory downloads.
• CD Projekt Red treats the Switch 2 as a primary, distinct platform rather than a secondary porting destination, leveraging its portability to fulfill specific player demand for flexible gaming.