Mafia

Mobile Game Trends White Paper: Simulation Games in Asia Pacific

The mobile simulation game market in the Asia-Pacific region demonstrates significant growth and untapped potential, particularly within the strategy and simulation (SLG) genre.

• The Asia-Pacific SLG market reached 106.97 million players by Q1 2023, with over 40% of the total player base actively spending to enhance their experience.
• Thailand and Hong Kong are the region's top monetization markets, with more than 50% of SLG players contributing revenue.
• Indonesia remains a commercially viable market with 18 million paying players, despite experiencing a slight year-over-year decline in the number of paying users.