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Flappy Bird

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Cover of Vietnam Mobile Gaming Report 2025: Vietnam Gaming on Rise
Report58 pages

Vietnam Mobile Gaming Report 2025: Vietnam Gaming on Rise

Vietnam has solidified its position as a premier global hub for mobile game production, evidenced by a staggering 4.9 billion downloads in 2025.

  • Vietnam’s mobile gaming sector recorded 4.9 billion downloads in 2025, signaling its status as a premier global production hub.
  • The industry is pivoting from a hyper-casual outsourcing model toward quality-focused development, with in-app purchase revenue projected to surge by 83%.
  • The number of active publishers in Vietnam has increased by 27%, reflecting a strategic shift toward hybrid monetization and complex gameplay in genres like simulation and puzzle.
InvestGameMay 2026
Cover of Vietnam's Mobile Dev Opportunity
Report7 pages

Vietnam's Mobile Dev Opportunity

Vietnam’s mobile game sector has evolved from a consumer-centric market into a burgeoning production hub, driven by a skilled talent pool forged through outsourcing, stringent regulatory frameworks that forced local publishing entities to emerge, and the explosive rise of mobile gaming.

  • Vietnam has emerged as a major global mobile development hub with over 35,000 game programmers and more than 300 active local publishers.
  • In 2024, five Vietnamese studios ranked among the world’s top 25 publishers, generating 2.4 billion downloads and $133 million in revenue.
  • Since 2020, the sector has experienced significant growth, marked by a 67% increase in downloads and an 82% rise in earnings.
NaavikFeb 2026