Family Farm

FunPlus CEO Andy Zhong on taking a global approach

FunPlus operates as a Beijing-based developer and publisher that prioritizes a global market strategy over domestic expansion.

• FunPlus prioritizes a global-first strategy, currently serving 6 million daily active users with significant market penetration in Europe and the Middle East.
• The company integrates international talent into its 250-person Beijing headquarters, with 40 percent of the workforce recruited from Europe and the United States to bridge cultural gaps.
• FunPlus has achieved notable success in France, where 50 percent of the population has engaged with its titles and 10 percent have installed at least one game.