eFootball
Game
Documents about eFootball
Report25 pages
South East Asian Mobile Game Market Insights 2024
Mobile game downloads across Southeast Asia grew by 3.4% in the first half of 2024, reaching 4.2 billion installs, with Google Play accounting for 91% of the volume.
- Southeast Asia's mobile game market saw 4.2 billion installs in H1 2024, a 3.4% increase, while in-app purchase (IAP) revenue reached $1.16 billion, a 3.4% year-over-year rise but a 3% decline from the previous half-year.
- Indonesia is the region's largest market by volume, accounting for 41% of total downloads with 10% growth, while Thailand leads in profitability, contributing $400 million in IAP revenue.
- Google Play remains the dominant platform in the region, capturing 91% of total download volume and 57% of total IAP revenue.
Sensor TowerJan 2024
Report30 pages
State of Mobile Games in Japan
The analysis provides a comprehensive overview of Japan’s mobile-gaming ecosystem in 2024, measuring the market’s size, growth dynamics, and competitive landscape.
- Japan’s mobile gaming market generated approximately ¥2.5 trillion in total in-app purchase (IAP) revenue during the first seven months of 2024.
- Established intellectual properties remain the primary revenue drivers, with titles like Fate/Grand Order, eFootball, Pokémon GO, and the One Piece franchise collectively accounting for over ¥1 trillion in earnings.
- Advertising-derived income grew by 35% year-on-year, now representing 8% of total mobile gaming revenue, fueled by user acquisition campaigns on YouTube, TikTok, and Instagram.
Sensor TowerJan 2024
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