Crossy Road
Game
Documents about Crossy Road
Article
Weekly Industry Briefing: Europe
This weekly industry briefing provides a comprehensive overview of significant developments within the mobile gaming sector as of early June 2026.
- Supercell, King, and Sybo executives have criticized new EU proposals, stating they could render free-to-play games "unplayable in Europe."
- Atari acquired Hipster Whale, the developer of Crossy Road, for an initial $29.3 million, with an additional $10 million in earnouts over three years, as part of Atari's expansion into mobile game development for platforms like Netflix and Amazon.
- Liftoff's IPO is back on, valuing the adtech firm at $3.83 billion after offering 19 million shares of common stock at $23 each, raising $437 million.
Mobilegamer.bizJun 2026
Article
Nonstop Knight: A Case Study in Mobile Ad Monetization
Nonstop Knight serves as a case study for integrating rewarded video advertisements as a core component of a mobile game’s economy rather than as an auxiliary revenue stream.
- Nonstop Knight successfully integrated rewarded video ads as a core component of its game economy, using a three-hour timer to pace player progression and incentivize ad engagement.
- The game achieved 2 million installs within four days of its June 2016 launch and reached 4 million downloads approximately one month later.
- Unlike traditional titles that treat ads as secondary, Nonstop Knight designed its progression loop around the availability of video ad rewards, which provide essential soft currency and gear upgrades.
Mobile Dev MemoJul 2016
Article
Mobile Gaming Leaders: April 2016
This analysis examines the mobile gaming landscape for April 2016, focusing on download trends and top-performing titles across the U.S. App Store and Google Play.
- The indie title 'slither.io' dominated the mobile gaming market in April 2016, securing the No. 1 spot for downloads across both iOS and Google Play with over eight million total installs.
- Worldwide App Store game downloads grew 16.6 percent year-over-year in April 2016, rising from 502 million to 585 million, while U.S. downloads grew by 14.2 percent over the same period.
- Disney successfully captured market share with the launch of 'Disney Crossy Road,' which generated over 3.6 million U.S. installs and ranked as the second most-downloaded game across both platforms.
Sensor TowerMay 2016
Article
Crossy Road: A Case Study in Mobile Ad Monetization
Crossy Road serves as a primary case study for the efficacy of light-handed, deferential monetization strategies within the mobile gaming industry.
- Crossy Road generated $10 million in gross revenue within its first 90 days of release, with $3 million of that total attributed specifically to video ad placements.
- The game achieved significant commercial success by intentionally avoiding aggressive monetization tactics, such as energy mechanics or time gates, which are standard in many free-to-play titles.
- Monetization relies on a light-handed approach where players can voluntarily watch video ads to earn in-game currency for unlocking new characters, rather than being forced to pay for progression.
Mobile Dev MemoApr 2015
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