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Call of Duty: Black Ops 6

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Steam's Quarterly Mega-Sales $ Increases, Revealed

Analysis of internal Valve data reveals significant growth in Steam’s quarterly mega-sales and global reach between 2019 and 2023.

  • Steam generated an estimated $12 billion in total gross revenue in 2023, demonstrating sustained growth despite a post-pandemic return to in-person activities.
  • Steam's quarterly mega-sales showed significant 2023 growth, with the Summer Sale daily revenue increasing 23% year-over-year, while Autumn and Winter sales grew by 17% and 13% respectively.
  • Platform expansion is increasingly driven by non-Western markets, with new user growth between 2019 and 2024 exceeding 100% in China and 150% in Japan.
GameDiscoverCoMar 2024