8 Ball Pool
Game
Documents about 8 Ball Pool
Two & a Half Gamers7 min
🚨📢BREAKING NEWS: New Adnetwork AdSURGE is here, Supercell Kills Squad Busters, Ubisoft Quits Mobile
The mobile gaming industry is currently experiencing a significant shift characterized by the emergence of new ad-tech infrastructure and a wave of high-profile project cancellations.
- Miniclip, in partnership with Tencent and Easybrain, has launched AdSurge, a new ad network leveraging first-party data to compete in the mediation and ad-tech space currently dominated by AppLovin and Unity.
- Supercell is shutting down Squad Busters, with the game being pulled from stores on December 1 and servers closing on December 14, marking a rare global launch failure for the studio.
- Ubisoft is exiting mobile game development in Europe, highlighted by the closure of its Helsinki-based studio RedLynx and the cancellation of Rainbow Six Mobile.
Two & a Half GamersOct 2026
PocketGamer.biz23 min
Facebook Instant Games – The state of play
Facebook Instant Games functions as a cross-platform, HTML5-based gaming ecosystem integrated directly into the Messenger and Facebook interfaces.
- Multiplayer engagement is the primary driver of retention, with users playing across multiple chat threads exhibiting up to five times higher engagement than solo players.
- Facebook Instant Games leverages a massive potential audience of over 2 billion users on Facebook and 1.3 billion on Messenger to facilitate frictionless, social-first gaming.
- In-thread updates are the most critical discovery channel, accounting for 47% of all game sessions on the platform.
PocketGamer.bizMar 2018
Companies behind it
As the documents state it.