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The Esports Advocate
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The event attracted a sold-out crowd to the O2 Arena.
Economic Boost. The League of Legends World Championship finals are estimated to generate an economic impact of £12 million for London.
The League of Legends World Championship Finals (Worlds 2024), held at London’s O2 Arena, generated an estimated economic impact of £12 million ($15.5 million USD) for the city. This projection, announced by the Mayor of London, underscores the growing significance of major esports tournaments as drivers of local economic activity and tourism. The event, which featured a high-profile competition between T1 and BLG, attracted a sold-out crowd of approximately 14,500 attendees, despite reports of secondary market ticket scalping.
The economic valuation was conducted by the London-based investment firm London & Partners. The firm derived its estimate by utilizing confidential economic impact evaluations from previous League of Legends tournament cycles. By leveraging historical data from past events, the firm sought to quantify the influx of capital and visitor spending associated with hosting a global esports final.
This initiative aligns with broader municipal efforts to position London as a premier destination for international sports and esports. The Mayor of London emphasized the importance of the gaming sector as a fast-growing industry, signaling a commitment to supporting its continued development within the capital. While the 2024 finals highlighted London's capacity to host large-scale digital entertainment, the tournament circuit is set to continue its global rotation, with Riot Games already confirming that the 2025 World Championship will be hosted in Chengdu, China.
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