🧩 Word Search Explorer Review: $168K/Day From Ads Alone. No IAPs Needed

Words of Wonder uh is probably around 88% driven by ad revenue. Basically, depending on the day of the week, that game is earning anywhere from 95 to 120 a day in ad revenue. Puzzle, there's word. And then you have Wordscapes uh which is more AP monetized uh which is about 55% ad revenue which is anywhere between 90 to 125K a day uh in revenue with ads right [Music] the gamers the midnight crew UA adverts and game designs. We're rocking those vibes till the early day master on the prize. Tracking data through the cyerspace. Felix like a wizard in disguise. Jack lift us to the highest and a half gamer talking smack. Slow

hockeys are beautiful. They like the way. Click it fast. Don't delay. Uhhuh. [Music] What do we do now? Word. Word. What's going on? Word. Word. Yeah. The word. The word. The word. The word. Word. What's the word, Mate? What's the word? The word is the bird. The word is the word. The bird is a word. Word. Oh, very cool. Okay. Good. Welcome everybody. My name is Matan Charich. I'm Felix Broberg. And I'm And we are your host. The best one I think we've done so far. I think so as well. I think so as well. So we're going to talk about Word Search Explorer, I guess. What do you mean you guess? Yes. Yes, 100% we're talking

about World Church. Okay, I was Yeah, I'm just trying to confirm that by Play Simple Games, which was acquired by MTG, but that's the topic dour that we're going to talk about because this game is absolutely killing it. Is it? Yeah, absolutely. And a lot of people don't know a lot about the word category, which is it subjoring and nobody cares about word games. It's I agree. I agree. But the thing is that word games are an integral part in the mobile ecosystem because this is pretty much the games that are driving the biggest download numbers where basically people find games, right? And yes, I agree these games are boring. I usually don't play them. I've played some of them, but it's usually for clients. I don't like it. But a lot of users, a lot of people do. And these are some of the games that have some of the highest DAUs. And yeah, they either monetize either 100% pretty much through ads or about 55% through

ads. That's what I want to say when I when I that's what I want to say when I said they're boring because they're not boring, but all the games or word games I managed before on the UA side were skewed towards IIP revenue and not that much for ads, which means it's really expensive and really high CPI if you're going for the the IIP revenue in these games, which sucks and they're not scalable. That's why everybody's doing ads and that's why you are in love with War Games. That's pretty much it. Thank you very much for coming. See you next week. See you next week. Well, okay. So, numbers or what do I what do I what are we going to do? We're going to play I can I can share just you can share that's new. That's new. So, look at the word category here in the last 30 days. Right. So, here we have by downloads the beast that we're talking about today which is word search explorer. And as you can see, it's racked up global downloads of about 8.8

million downloads last 30 days. Last 30 days, right? Which is a lot, right? So, the old champion, which is Words of Wonders by Fugo Games, has downloaded the oldest game ever. I know, right? It's been around forever, right? It's been the undisputed champion for the ad monetized segments of the word games. And if you go here, right, and look by active user base, it tells a bit of a different story, right? Because here, Words of Wonder still has an active user base of about 3 million users, but Word Search Explorer is like nibbling at its heels at 2.9 million active like daily active users, right? Being there forever is 2018 now. What? Like I'm just checking where Words of Wonder like released on the stores and it's like 2018. No, it should be way longer than Check the chart. Yeah. Yeah. So anyway,

like Words of Wonder and Wordscapes, like these games have been around forever. The new entrance kind of are cryptogram that we talked a bit about what was it about half a year ago. But like for example here, Wordscapes, nearly 1.2% 2% of all impressions shown by meta in the US is through this game and about 1.4% 4% of Google impressions on mobile is shown through words. Social point, right? No, it's uh app 11. No, app 11. App there's also words with friends with take two. Yeah. So, you can see this in the last 12 months here, right? That in the last 12 months, what's really started to happen is that word search explorer has really started to dominate the market and take over in a really big way. Let me just add cryptogram here as well. Can you, you know, do the magic button? Of course. Yeah. Here we go. He can. Yeah. He's high process. Yeah.

Yeah. Yeah. Yeah. Exactly. Let's just look the active users cuz it's really probably the best metric to look here. But you can see here that yeah, word search explorer is starting to catch up with yeah, words of wonder, which is quite impressive. Let's do the last all time just used to see here. Hello. Yeah, I know. So, Wordscapes came out what here? I guess it came out in June 8, like 2018 maybe. And then you have Yeah. Words of Wonder. Wordscapes coming out in 2017. And Words of Wonder coming out way later than that in 2018. But man, the Words with Friends game is even older. That's 2017. Why are we not including it there? Yeah. Can you actually do maybe Yakob you can do this better because of you know we know Felix. I know Felix and charts. Yeah. Felix and charts but the whole word

category maybe in Yeah. Just put push the button. Well, this is also a category that Jakob was like I had to convince him like why is this important? I know. Yeah. Yeah. Like for me the category was always like localization is hell in this category. That was always the the localization is key. It's not hell. It's key. Yeah, it's key. Therefore, it's hell. Yeah, sure. Anyway, so that was the download chart that Felix was talking about. But there's also revenue based games in this category that we need to talk about which is okay. So there's boring New York ties game which is dominating it. And then there's words with friends word game from Zingga now owned by Take 2. And then there's the wordcapes game and then all these other other games basically also scrabble go is counted into it from scope of course it is uh there. So just go for the is this the whole this is the whole okay okay and

then just go towards the graph the whole market. Yeah the whole market. Yeah yeah yeah the whole market. We can do a little bit of exercise. Yeah. So let me let me just add some context here. It's just so I ran some numbers before the podcast because I've played a lot of these games. Words of Wonder and Wordscapes because yeah, they're quite big in my area for admonetized games, right? Words of Wonder uh is probably around 88% driven by ad revenue and basically depending on the day of the week that game is earning anywhere from 95 to 120K a day in ad revenue. puzzle. There's word. And then you have Wordscapes, uh, which is more AP monetized, uh, which is about 55% ad revenue, which is anywhere between 90 to 125K a day, uh, in revenue with ads, right? Yeah. I mean, it looks pretty stable. Maybe on the decline. I mean, that's what you saw from the the when I had it before. Basically, word

search explorer is taking downloads from Words of Wonder and Wordscapes. That's what it looks like pretty much. This category is not going anywhere. Revenue wise is going up because there's monetization waste. But you have you have to look at the overall downloads, I think, or active user base because ad revenue is such a big part. Yeah, active user base because revenue and I'm not sure you can get that is not the best thing to look at here cuz it's the total user base you need. Yeah, but in game intelligence is download are pretty stable. We can do downloads. I I don't know if I can put here DA. No, I don't think so. Yeah, maybe somebody else last time corrected me. Let me know please in the comments. Downloads are stable then active user base will be stable as well. Pretty much. Okay. Yeah, I just want to see like how does this look like? If it's growing, not growing, same thing. Weeks, just go months at least. Looks very stable. Basically,

yeah, kind of this is what Corona as expected. Yeah, of course. What did you do in Corona? Well, word games. Okay. All right, that's it. Thank you very much. So, so should we actually talk about the game itself? Maybe. Oh, hello. Hello. Are you in Malaysia? I'm in I don't know where I'm in. You're in Malaysia. You're in Malaysia. It's just written there. Yeah, I'm in Malaysia. Cuz you know why? You know why I know this? Cuz I'm also in Malaysia. Yeah, of course. Yeah. Where are you, Mate? Which country? I'm in Slovakia. Yeah, that's not even a country in zero. He's still this solitary. Oh, mine. Of course. I'm playing 187. So, thank you very much. I told you. Yeah, of course. Anyway, uh let's do a quick uh product groundown. So, the thing I I was in Denmark like few days ago. Wait, wait,

let's not go there. Wait, before you start, should we also mention that Play Simple Games is this Indian studio that's kind of known for these type of word games and that's their specialty and they were purchased by my fellow countrymen MTG. in Yeah. the Stockholm guys. Battle of countries now. Exactly. In July local. Yeah. Yeah. Yeah. Exactly. They were purchased in July 2021 for $360 million and which doesn't include the earnout which I guess they're really earning right now. So yeah. Yeah. So earning right now. This is basically a crossword puzzle. So opposite to something like wordcapes where you have those five letters that you need to make connections with and then you you do the things that's in the requirements. This is a regular cross word puzzle which probably means it's much more casual and approachable because people again from the real world are told to do crossword puzzles not

five letters in some pentagram motion. The word wheel the the letter wheel. The word wheel. Yeah. Exactly. So that's why is just so Do you have wordcapes there as well that you can bring up? Uh yeah, I can bring up wordcapes. What do you need? No, the game play the gameplay from just show. Yeah, sure. Sure. Yeah, sure. It's like a YouTube.com wordcapes. Yeah, there you go. Yeah, there you go. It's a really old version, but okay. So, it's not a cross word in the top. It's doesn't matter. Wheel. It's It's a wheel. It's a wheel. Is it a fly? Anyway, they they change it. They change it sometimes. Sometimes it's just specific words. Even the in Malaysia there were sentences here where you don't even know the words and they're just like sentence with blanks and you need to fill in the blanks with the words that you find in the crossword puzzle. Can you do the daily challenge? That's the daily challenge. The blanch

on the first row from ref. Thank you. Thank you very much. Thank you. And steam. Steam there. Yes, there's a steam. Thanks. Thank you. I'm Yeah, I'm in peace now. There we go. You go down. Oh my god. I see 110 m. Well done, Mayayon. There you go. Oh, [ __ ] hell. This is This is the best ad ever. I love this Vita ads. Oh my. So, now it's actually Okay, so it's Stephen Hawking versus Albert Einstein. Perfect. Can you please skip the interstitial, man? Like, no. Why the play? I'm trying. Play. You press the play button on the There. There we go. Yeah. And there you go. There's a playable. Thank you, Felix, for making this extra painful. What? Yeah. Just you don't start the skip until you do that. Yeah. No worries. Of course. Yeah. Superb. So, we we're here. You complete the levels. You get these wisdom points, which I

still don't really understand. Doesn't do anything. It doesn't do anything. This gives you a sense. It gives you basically. Yeah. Yeah. Uh there's this like occasional clustering of levels through these gifts that gives you currenc. Now we're talking. Start it. Start it. Start it. Start it. I think there's royal match stuff happening. Yeah, there's royal match stuff happening. That's that's great. So they're slowly adding baby royal match. Baby steps. Baby steps, of course. Um but they they need to but where's my collection in Malaysia? I don't know here here they are. So monuments. So this is like this is the temo version of collectible album basically get like you get the nice quote and that's it like no progression nothing probably generated by the target audience here is not like your power

user gamer right this is like skews like older right yeah trust me if this would be put behind loot boxes and you would collect it and it g rewards it would make its impact even though you're an Einstein or whatever. Stephen Hawking. So yeah, explain that a bit better just so how you'd actually do that. What do you mean? How would you put a loot box in this? It's normal usual setup that says Monopoly Go Royal Match. We just talked about it in Disney Solitaire. You just get these stickers in the album from Yeah. Like instead of a direct sticker, you put the rewards around the whole app from these little boxes and you get the stickers and then you get to trade the stickers with other people outside of the app which creates the viral effect which then increases the whole organ. Trust me, man. If they would put a little bit more effort into this demo [ __ ] like they can make it much more impractical. Let's see. Jakob is basic basically saying trust me bro this is how it's done thank you

explained it a little bit but trust me bro trust me bro this is how it works feel free to go online look out operational conditioning how it works and there you go very easy a couple people I spoke to a couple people that work at play simple and basically they're really looking forward to this so yeah good explanation yeah no worries no worries uh you know behavioral psychology always works so That's That's our level saga, which we don't even have. We have these nice pictures of Malaysia. Now, we changes from time to time. There's the streak mechanic. There's more games. More games. Of course, we need to have that cross promo. How do I exit this now? Back to the game. Okay, great. No ads offer, which is not even having a popup. It's goes direct directly into kind of standard in these games. Yeah. a sales shop, which is very, very basic as usual. Nothing really. Wait, stop here because this is one of the most clever

monetization features on the admon side. They've basically shifted completely from Words of Wonder and Wordscapes to basically moving the rewarded ad for extra coins from the store to basically when you exit the shop. So, what they're doing there is basically if you're not paying in the game, then you see the rewarded ads pop up. So, if you exit now, you'll see this. I have watched up to 11 videos without actually being capped. But this is actually one of the things that Dave invented, which is super clever because basically when you're playing and you leave the store, that's when you see it. And really clever innovation right there. So, you can trigger it there. That's Yeah, exactly. So if you go and open the level again, uh you can see also if you open start a level, you can see here get the coins. So basically that's another way at the bottom. I heard also the play simple company gets 25 coins every time you say basically.

Yes. Thank you, Master Admonobi. Yes. Yes. That was in the detail. Yeah. Yeah. Of course. That's great. That's great. That's good. So after level 27 daily challenge unlocks again this was the sentence I was yeah Helen Keller this was the sentence I was talking about that you just get the sentence as an assignment you don't even know the words you need to find them in the crossword puzzle so it's there and and then you play a lot of these different crossword boards that v in this size like there sometimes are big sometimes are small I think they're yeah the important thing is that there's pretty much no difficulty to it. No. So, basically here there's a lot of things that's going on in the level design. And what I'm saying with level design is how big the board actually is, right? So, one of the things you'll notice if you're playing this game is that they keep alternating how big and how many words you have to

find from the different wards between each level. And this is kind of a mix that they basically have taken a little bit from Cryptogram and they taken a little bit from Words of Wonder. So at the top you have the percentage of players that complete the level. But if you complete this level, you'll see that the next one will be considerably easier. So this level has what? Eight or nine words that you have to find. That's usually always followed. What's easier? It's just smaller. It's like less letters and it's like But I have amount of time to solve it. Exactly. Exactly. But it's like it gives you the illusion that it's easy. This will gives you the illusion that it takes a bit of time to solve. What are you talking about? But then so if you finish this level, the next level will only have five words or six words that you need to find instead of nine. So and the overall letters will be smaller. Finish it. You didn't Yeah, you didn't help each didn't help yourself. There's no fail state in this. But actually no fail. There's Yeah, but it's like it takes time. If you put one minute Yeah, sure. If you put one minute timer here, then it's really hard. If

you put 50 sec 30 seconds here, it's harder. If you put five minutes, it's still harder. If you put infinite amount of time that you can actually complete this, it's easy. You can spend the whole [ __ ] day in this. Okay, maybe difficulty is not the way, but okay. Like this pacing of the game then. I mean, I'm not sure where you're getting to. If you finish this level, you'll see that the next one will look very different, right? Okay, fair. Fair. Let's Let him I mean, I I can get that the Don't Come on. Stop laughing, man. Stop laughing. I'm trying to to see like So, so there's a big board versus small board and then like how the the levels are changing. But I was expecting that Felix would say something about like ads change based on that like the banners are smaller or bigger or something. I don't know. Like Yeah. So, so the

biggest difference here is right like the biggest difference between the incumbents in this market right is that uh in words of wonder you start seeing inter uh banner ads after level six in wordcapes you start seeing it after level eight interstitials come from in words of wonder after level 10 and wordcapes level uh interstitials come usually between 11 or 12 word search explorer you really see the first interstitial rods around level 24 which is different. It takes a lot longer basically to start seeing the interstitial ads and the banner ads which are visible only during the game play pop in around level 11. So what they've done is they're sacrificing early monetization for retention etc. Yeah. And one of the main things that all the other incumbents also do which is really weird is that they also have banners on the main menu. So, one of the things is that these games monetize quite a lot with banner ads because they

have long game plays, right? So, you really want to have the banner screen unbroken when you move from the main menu when you start the game to also when you're doing the game because then you can get more refreshes of the banners, right? So, that's something they haven't above the root. There you go. Yeah. Okay. So, so stem is from the top. Yeah. There you go. And then Yeah. Interesting. Farm gem. Is this farm gem or No, it looks like it's not far gam something. It looks like Yeah, it looks like bus whatever. Okay, excellent. I don't even know. Yeah, wisdom. More wisdom. Congrats. Yeah. Ah, there we go. There's There's a royal match right there. That's great. Yeah. And you see here smaller. It's smaller. It needs smaller. But but so so what you're saying is pretty much they're changing the optical

illusion for pushing you to use hints. Exactly. That's what's happening. Yeah. And also it's like if you spend that much time finishing a board, if you see a bigger one, you might be like, I just spend so much time and you go like, "Oh, this is smaller. I'll do it quickly." Like this is there's the there's the level curve changing. But again, the difficulty is a little bit of a different word here. But yeah, I get Yeah, I couldn't I couldn't phrase it as elegantly as you. I'm sorry, but yeah, not game designers. I'm sorry. Unfortunately, you're not game designers, right? Mr. G, Doctor of Psychology, game designer, PhD. Like my life. Yeah. So, but it works great. Like, it works great. Like Felix said, it knows what this does. It's It's not something like, you know, I may be laughing, but they know what they're doing. Like, that's earning quite a lot of money. Yeah. Yeah. Should we go to that now? Ad revenue. So this game I estimate is 95% ad revenue driven and majority of this comes from interstitials right and

right now uh I estimate that they're basically showing around three rewarded ads on half of the user base and about four interstitial ads because it's delayed a bit. So right now, depending on the day and the DAU, this game is earning anywhere between 150 and 168K a day from ads. Eight 168k a day from ads. So uh interesting things here it's according to sensor tower. Yeah. Active users. So if you go to the active user base, you'll see like this is just my god. Yeah. This is going to the moon, right? like this is going to be the new dominating game. Is this Yakuba hockey stick in your vocabulary? Applovin has already copied this game. There's a bunch of companies that already started to copy this, right? But these guys are scaling. They know what they're doing. And the interesting thing is that they are kind of hindering their monetization because they're monetizing so late.

There's also one thing basically there's three issues I have with the game that I'm kind of looking from the outside and I'm a bit curious why they've done it this way and one of the main ones is that okay so according to sensor tower the session length session length is 11.3 minutes a day and the session count is 2.3 and what all other games also on the market do is that they do an interstitial on first app on second app open so that's the main thing I really don't understand why they haven't done because essentially right now if you have two yeah if you have two sessions per day you should you should it' be 1.3 interstitials extra per day right so right now the yearly revenue or the run rate is increasing quite a lot but if it stays the same as today but it's increasing would be about 56 million a year in ad revenue insane but here's the crazy thing is if they added app open interstitials on subsequent app opens that would be an

extra 21K a day or an extra 8 million a year. Yeah. One placement with one placement, right? And if they do the same thing if they do it like the the app open in a way that you were talking about it's not not Google one not that there's not that much coins I think to give maybe you could do that but the kind of standard in the word category is just you show an interstitial like yeah words of wonder does it a couple more examples but yeah that's it's words of wonder and wordcapes and I think word connect does it as And that brings me to the second point as well, right? So remember what I said about the banner placement, right? So they don't have it on the main screen, but they do have it on during the core gameplay. So this movement that Yakob just did, what happens on the mediation side is like you have to reload it when you come back in. Right? When we're waiting right now, right now the mediation platform is deciding to show a

banner ad, right? This takes time. That's why you keep the same one so you have higher impressions per DAU. that really matters in these games, right? So, right now, I would estimate that if they also had a banner on the home screen, I don't know how much time, but basically just for the loading, I think they would earn an extra 5k a day if they had it on the main screen. So, yeah, it adds up, right? So, yeah, you're always talking about how much money they could potentially earn, but how much lower retention they could get out. Exactly. They're doing a retention play, right? So, just saying there's a lot of things they can do to squeeze the rock even more, but I guess they're choosing scale over that and they want to dominate. Yeah. Yeah. Because if you're if you're delaying this until level 24, then you're definitely going after retention, not monetization early on. I mean, yeah, pretty much. Yeah. One that if I understand correctly, this is basically the reason that they already did so many word games that they pretty much build the expertise now. Yeah. So,

this is their breakthrough word game now. I mean, they've had some pretty big games before as well. Okay, so the last thing I looked in their adups txt file, which is huge, right? They're they're working with everyone. The only thing that I don't see Yeah, exactly. Don't work with me. But yeah, the only thing I don't see there is Maloco, which is weird, right? because it's the biggest DSP probably would be 10% of their overall revenue, which means that you could probably add on another 30% of that 10%. So that's $1.7 million a year they're losing out on because of that. So just from an SDK integration, let's check is is their biggest game overall. Active user base. That's what you need to look at for this this old word games. Okay. Okay. which you won't be able to do in this which I won't be able to do in this setting. There you go. Thank you.

Hello. Yeah. Uh are you going for Einstein's mate? Oh yeah, sure. Sure. I'm expecting a lot of uh cryptogram inspired. expecting Einstein and Vings and other mean get your health better and fake doctor's recommendations. Don't be that I mean in in the word category I don't think it's that that crazy well I mean it is crazy everywhere but surprise surprise uploving everywhere. Um yeah they're mediating on up for sure. You mean like they have enough money to scale? Yeah, maybe. Maybe they're actually working with a partner. Who would that be? Wait, wait, who would be a good what? PVX. PVX partners. Maybe because today's episode

is brought to you by our sponsor PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your game and need funding, here's the deal, guys. Pivix partners, no equity dilution. You can repay as you get paid. It's flexible and fast. So, you can also secure funding in 30 days and get a term sheet in just 24 hours. So, don't wait. Take control of your UA budget without giving away a piece of your company. So, visit pvxpartners.com and see how they can help you grow your game. like these guys. I mean, maybe they're working with them, maybe not. We will never know. We will never know, but they're definitely scaling like crazy. So, we have downloads a day basically and record day this week. It's insane. And also, look, sky is the limit, right? Yeah. If you go down 800 pages of creat like it's we don't have enough time in our lives just

to go over all of these. So, let's just go through like I mean just for you one Spanish one Felix. So, I I don't I don't know. I would just I don't know why you always have it on Spanish. Yeah, it's like you know it's Spanish. Of course. Of course. Of course. But it's like all of these uh game play altered game. Of course. Al altered gameplay. You need to alter all of these. But just go here. Check this. Playing this game 10 minutes a day will relax your mind. Session lengths are 11.3. So, let me Yeah, let me just go. Yeah, there you go. Uh, one second. If I just go here and then type word search explorer and just go Google Play the same screen. You still have the

same screen. I know but uh it's not on on Google Play. It's actually on iTunes, I guess. What? The first screenshot or Yeah, they have this in their first screenshot. Oh, [ __ ] They don't. Oh my god. They're using actually uh custom product pages, I guess, because uh I wanted to show you this basic basically what you saw there, the first screenshot. Yeah. So, learn new words. This is amazing. Yeah, this is amazing. Learn new words. But in the store they have a slightly different thing which was in the first screen of that game uh video. That's what I trying to You mean mobile against web? No, I mean this right? So they're using the same videos or the same video as the the main video in the in the store. So,

just to increase the conversion rate. I mean, that's something that I wanted to showcase, but it's not on the web. So, there you go. Anyway, let's just go back to to this card again. And I'm not going to play all of these, but it's a lot of different playables and it's I love it. I just want to show you this. She's not a What do we have here? She's not a teacher. She's not a teacher. She's not real. Exactly. I can I can see it. I know. Yakob Yakob is already a an expert on AI. How did you see cuz the mouth movements or what? I just seen too much AI, man. Yeah. You as soon as you see a lot of AI, you are able to if she's holding this. Yeah. You immediately see it. She's holding the cup. But honestly, it doesn't mean [ __ ] like the the whole emotion or like small

frames small frames here stuff like that. Yeah, you see you see that. Yeah, but that's that's what I want to show you. So, they're using all of these different things. Let's let me just go into my face. It's so easy to do it these days. I can do this like it's like Yeah, you're usually doing slightly less clothes on these anyway. So, it's harder than you think. It's all also on Facebook on the static images. I mean in here you can't really go beyond the gameplay. I mean it's almost like with the hyperc is this altered format of like words on the left, crosswords on the right. Yeah. Yeah. Yeah. Yeah. Yeah. You have all of these different things harder than you think. It's Yeah. You have up down whatever else. So no heavy Einstein usage. I have I haven't se I haven't seen that much of these but I'm pretty sure there is some nail polish finger

kind of it's you know there's a lot of different localization as you said most of us I didn't even see the Polish cover Portuguese ah there you go wait lady bread milk eggs nice there you going so That's harder than I think. So they're using a lot of short videos. Okay. Interesting. 5 seconds video. What do you do with those? You know what you do with 5-second videos? AI. You have 5 seconds, 10 second. I mean, I'm pretty sure this is not AI, but it's a static. It's a stat. Yeah. Yeah. But it's static image, right? This is the most important part. Yeah. Big problems with text. Yeah. Oh, yeah. Yeah. Oh, yeah. Very few models that can do text properly. Yeah. Let's see if we go to May and then just the new creatives only. It's going to be all of

these. Can you solve harder than you think? All these Halloween. This game is so addicting for 5 seconds. Again, it's a very short form which is really weird, but anyway, I can parks. That was interesting. Yeah. So theatic basically yeah you need to play a lot with the different words and how the everything is kind of so this needs to be hyper localized basically very yes exactly very much so you use all of these in US very US tailored all the geotailored country specific you see your it's majority is US and then the rest of let's see if you go up is the biggest channel. Yeah, it's the biggest channel. US, Brazil, India, Mexico, Turkey, Philippines, France, UK. Okay. Can you clear the board? You know where we got where we saw the where you can you clear the board. Yeah. Yeah.

It's all of this you can play. You don't really need anything really extra crazy in here, but I would definitely Man, I hated doing these in school. Like I can imagine. I think like there's statism. I can see this is your your nemesis. But I think like I think we can sounding like this is also simple and everything. No, no, no, no, no, no. This is definitely not simple at all. the conversion rates and it's like it makes a lot of difference how like which word do you use what kind of yeah if you

go from left to right what kind of background do you use I would actually ask obviously something we forgot to mention during the game review it's super polished it's super polished like the game is very polished, right? Like it's very satisfying dragging your finger and finding the words. I would maybe do a little bit more. It's this relaxing stuff that calm is doing all the rain on the different backgrounds and like oh you play this for 10 minutes and then whatever like all of these but different messaging because like let's see if if I actually yeah you have I mean your brain is kind of old. You don't see the different Yeah. $100. So you have all the years lowering the year trick. Yeah, we've seen a few times. Yeah, of course. Super relaxing. But then let's see if I can pearl as well. Like a pearl background here. Yeah. No. Yeah. Kind of postcard. Let me

just go if I cannot call every everything in the game looks like random stock images. That's the best part. I mean even even the collectible album see like your attention span by staying like something like this. Mhm. I mean, you don't really hear the the rain in the background like very but ASMR ASMR music and the whole idea like yeah like relaxing type of stuff and I can yeah I can really see this video and then the overlay of the text on top of it and then just doing the crosswords and all the all the word stuff instead of get off. What's this app for? com.com com.com. Okay. Yeah. What it does? A meditation app. makes you calm. makes you calm your lower lower your anxiety

level. So look, this is this is exactly like what I would do and I think like they're kind of started doing that. But yeah, so this is like I think they could really get a lot of inspiration from these apps already doing that with the like play 10 minutes and like so yeah. Anyway, they're doing a lot of things, right? So, should we uh summarize with their scores and then wrap it up? I think maybe I didn't see it, but maybe they're also running a CTV ad. I'm not sure. I didn't see it there. But do you think they Yeah, I didn't see there, but like maybe we can Where would they be running it then? I would definitely try to to to call it's there in Matty's pocket. Yeah. Yeah. Yeah. It's it's my in my pocket. Yeah. I would definitely call our uh dear sponsors VIP. So if you want

to grow your brand with CTV vibe.com, it makes it insanely easy because it's simple streaming TV ad platform out there. Whether you're scaling uh fast or you're a startup, you know, Vibe can help you drive real business outcomes, not just impressions. Check out that vibe.co. It's vibe.co. So there you go. Thank you very much. Yeah, I'm of course me too. Anyway, so what ratings? You go, Felix. I mean, he he will say 15 out of 10. No, I mean like honestly like I didn't see the the Maloco. That's a bit weird. I guess maybe they have it, but maybe they don't. Like very surprising if they don't, but if they don't, that's a big blunder. Otherwise, everything looked good on the mediation side. One thing I guess that they're sacrificing is just retention for monetization now. Uh but yeah, the banner on the home screen and

then the app open interstitials easy way to add a lot of revenue, right? Nearly 10 million, right? So, I guess if I'm just looking at the monetization, let's give it an eight out of 10. But I guess when they turn on the monetization in full with those three things, then it's a 10 out of 10. For me, definitely like 8.5. Other thing again, I would can add on is as I said like finish the royal match stuff. You can you can do it make the three things. Yeah. What would be the three things that you would add? Yeah, royal match stuff, the event triggers like in full rotation, the collectible album, make it more impactful season, yada yada yada. The usual usual stuff. And then yeah, I don't want to say fail states because they know what they're doing. There shouldn't be fail states should be as it is, so they know what they're doing better than me. And by the way, thanks for the neat trick. I'm going to use it now in my garage arsenal of ad placements. That's very, very good. the Yeah, the the rewarded placement leaving the the store is I don't know why that's not a thing more

like it's genius. That's great. Yeah, there you go. And I think uh it's easily nine out of 10. All of the scale all Yeah. All that scale. I mean, seriously, like all that all those creatives. It's insane. Insane. I would assume you could get way more about UA channels in here as well cuz I mean like we're missing Moco for sure, Tik Tok as well and integral I don't see there. So definitely something that they could they can improve. So overall pretty pretty good pretty good. All right, thank you very much for listening. Be sure to subscribe and join all the channels. And also check out the links in the show notes for the MAU parties because there is going to be a lot of them in my sky. Definitely at least free uh coming. So

join us and see you next time. Thank you very much. Bye-bye.