What's Your First Week Revenue per Game Platform?

This analysis examines the distribution of first-week revenue across various gaming platforms, emphasizing the necessity of transparency in multi-platform sales data. The primary thesis suggests that developers should not assume that launching on multiple consoles will automatically multiply their total revenue, as PC/Steam often accounts for a larger share of income than expected for indie-style titles.

Key findings are illustrated through the performance of the game The First Tree, which launched across six platforms at different times. Data indicates that while platform-specific features—such as Apple’s store front-page features—can drive initial sales, the competitive landscape on platforms like the Nintendo Switch has become increasingly crowded since 2018. Furthermore, the analysis highlights that long-term revenue strategies vary by platform: the Nintendo Switch allows for regular discounting similar to Steam, whereas Sony and Microsoft maintain more restrictive discounting policies. Mobile platforms, while capable of generating revenue through features, often suffer from lower price-per-unit thresholds.

The scope of this discussion covers the global digital storefront landscape as of late 2020, focusing on the PC, console, and mobile segments. The methodology relies on anecdotal evidence and individual developer disclosures, such as the data provided by David Wehle, to supplement broader industry observations. The analysis concludes with a call for greater industry-wide data sharing to help developers better understand the nuances of multi-platform performance. Additionally, the report touches on peripheral industry developments, including the impact of platform commission rates, the role of subscription services like Xbox Game Pass, and the influence of seasonal sales events on discoverability.