so this is just like the most important part of the I think the whole uh presentation I mean obviously the genres are great but also after there's more yeah afterwards with the with the retention and everything like this is [ __ ] insane so all the CPM ctrs and conversions right obviously you don't have installs here because you just St and you play immediately so just wow y here provide valuable insight into a use acquisition course and effectiv [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles
let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay 2 and 1 half steps ahead of the gaming industry amazing amazing amazing hello everybody thank you for coming uh this is another special episode I think we should stop calling it special episode just just everything is special yeah everything is special so welcome we're g to talk about China in mini games and we have a special guest uh my name is mat lerich I'm Felix Brer and I'm and we are your hosts and we have a special guest Lon can you introduce yourself um a little bit sure so happy to meet guys welcome to the show as well yeah so I am Vincent you also call me lamon I am a
game designer also I K in mini game I manag the largest blog on V Channel called Lon Gan talk dedicated to research minian where I share insights chance and tis about minigan desire Market chance basically what I do is uh I like to research the whole Med game and and everyone to know what's going on on the medi game and so they can take action to develop a better game or to make a better decision yeah amazing and you are like the channel is definitely like full of treasure yeah definit you're connecting from China so it's it's great to to have you on the podcast and I have to say when we met uh in Shanghai it was amazing uh to go through basically all the all the fun stuff on on V and also the the dinner was great and everything so very happy
to to be able to me you meet you in the in Shanghai and also again to be on the podcast so we can we can talk about mini games because in the west nobody knows nobody know nobody knows there there are some initiatives by I think Facebook again or like some other big companies to kind of revive that but uh it's nowhere near close what's happening in China currently so let's say uh for today uh let's go actually through a presentation uh because Lon was so kind to actually prepare some stuff in beforehand so we can uh oh hello Mr Yak who doesn't know how to share the [ __ ] oh there you go there go you actually know need to wait what are you doing just price uh present whatever let's this way yeah so uh let's talk about the stuff of what's what's happening there and as as I said like feel free to go go through the the
base St lemon and we can pretty much hop on with like additional questions on what we want to talk today [Music] sure before we die into the uh presentation I will I would love to introduce what's mini game because most of the western audience don't know what is mini game and what's going on on the Chinese market so maybe I can share some two videos to show you how's the minig game working in China yeah I just do two recording about a mini game yeah let let's play them oh yes so so many so many great videos in the presentation by the way yeah sorry just fun you turned off the the sound right too bad did
I let me do that right so this is what gossip Harbor if I get that right yeah it's definitely go Harbor is it yeah and then the next one is what what are we looking at wow the usual oh oh okay it's not the usual but this is definitely different look at those two two placements two ad placements yeah that's
perfect can you talk a little bit about because this is basically one that we covered in the west that goes by the name of uh what's the name screw Jam screw Jam screw yeah scre do we know when this was released specifically it's hard to chat I think okay okay because I think this is the this is the version of scren that we were told was on witched mini games before so essentially for those who are listening a mini game WeChat mini game is a game accessible through WeChat which is where majority of games are played on mobile in China but the thing is it's not nothing like a mini is a fully fleshed game like the most confusing part that everybody in the west thinks like these are some kind of whatever like hyper casuals or I don't
know yeah I I don't think it's a good name same like like you see there like it was basically yeah because mini G is not is not that many I think they should they should use the instant G as much uh much proper one I think okay let's move to the next slide shall we mhm okay I think we can uh we can dive into it right away for those not knowing what's happening because unfortunately of the not stable connection of lemon on the VPN we'll do it a little bit untraditional so he was kind enough to kind of record a presentation of the stuff that he would talk about anyway so we're going to do it let's say asynchronous podcast in St even Felix dropped out as well even Felix dropped out so you never know what happen but yeah let's see VPN got into Felix uh um
mebook as well so yeah but anyway the content super interesting so I will be just leaving lemon kind of going through his presentation and then I guess we'll comment on it as we go because a lot of stuff we seen even in China before and like he also brought up a lot of interesting data points so let's go everybody and thank you very much for joining me in this session today we are going to talk about a Chinese mini game and we will discuss the big picture and the mini game Market different General you have never seen in the Western Market I'll be covering a lot in 30 minutes so I will leave you with follow out on what's been presenting here so feel free to reach me if you have any question after this session so figure CS this day we work let's get to it so let's look at a market for a high level perspective and let's go through some numbers here the Chinese mini game has been on fire lately everyone in China is talking about a mini game in 2023 the market side Grows by the 48%
compared to a previous year and guess what momentum is still keep going we're expecting the overall grow rate in 2024 to be around 13% also the user acquisition spending on migan also showing a stative grow chain demonstrating the publisher are doubling down on his effort to acquire new user as the mini game Market grow more and more company are entering this fast growing Center the number of mini game launch in the past year has grown by the 49% and the number of Advertiser has grown by 44% it's like mini game go rush out there everyone see the m game Market the wild west man the wild west is amazing player thems well let me tell you they absolutely loving mini games in 2024 we expecting the mini game monly active user or ma for sure to be surprised 400 million people that's more than the population of the United State
and Canada combin and get this 84% of the user prefer more cashier and fastpaced gaming experience they want quick buide fund that they can enjoy wherever they can have a m to spare which align perfectly with the nature of mini game itself on average mini game users spend a 30 hour every day playing this addictive mini game let's go through some G General benchmark before we let lemon continue there was one more slide that um when we were originally talking about presentation wanted to show where it's very important to say that of course we're talking about weed mini games for not catching up but yeah commonly it's just called mini game in China uh those are very small teams even though the revenue is pretty much giant compared to something that you are use from the west or comparing to like hyper casual stuff so just for those uh to understand what they talking about efficiencies very important so classical
mobile game takes like 12 to 24 months these mini games takes like two to three months so we still like in the hyper casual territory kind of kind of kind of but but like you've seen the outputs it's not hyper casual at all it's giant bunch of features uh the other thing is that uh there are more than 400,000 miname developers and over 70% of these developers are team of up to 5 to 30 p very small teams then yeah and the average cost of Del open for single title is within 1 million Ram INB which which is uh something like 250k if I understand correctly or 400 I I don't remember I'll get the number as as as as as we continue but just saying yeah we can we can continue with lemon and I'll show you some data and mates based on difference General so let's di into the different CH of the minian I will show you some UA CR
if you pause this so the what we are looking at here is kind of important to to say because this is these are the charts of which ad mini games based on daus based on inup revenues and based on ad Revenue so this is what we're looking at and that's super important yep because you can you can see which games are climbing the charts top charts the actual top charts so you see who's in the top but don't see the numbers only 10 cent sees the numbers of course because it's still but you see who's on the top that's [Music] important yeah let me tune down the sound because the creatives let's say very unique and they're BR U three at once so what's happening here is pretty much lemon is showing these three uh Tower Defense R like um creatives which are for uh Bang Survivor yes but what's
the important takeaway out of this that the to defense Rogue like genre which is essentially the iteration of doodle magic is one of the very strong genres in the mini game Market that's there and also people are actually combining this cor with the different uh game types and genres as well yeah definitely by the ti there we go so one of the most popular Min game General is a tower defense Str line exemplified by the title such as doodle Magi and bamb Survivor this G combin strategic element of tower defense game playay with the two one for3 look like game play strong string L me system such as the key component J gacha skill system gear which serve as a stolder ex fun fact the team behind the bamb Survivor is currently put their strong met system into a new JN such as the
backpack hero and lucky defense which I will cover in the last session so let's walk through the thriving Med and general action look like and what it looks like cover your ears cover your ears I okay know what is um yeah this is important to say that this is not Survivor iio this is actually a little bit of advancement of Survivor iio but the thing is uh if we are looking at these uh creatives like we should be getting INSP inspiration from this because it's uh you know I think the the swort or like uh the blades kind of mechanic in the Survivor IO uh creatives it came from China and in mini games I mean HBY knows HBY knows know HBY knows we don't so it's absolutely amazing only there if there is a a way how we can check these creatives more often that would be amazing yeah the mini game was and yeah the mini game ones yes survival
IO this fastpac action pack again put player against hores of monsters actually survival IO never make it to the top grow in Chann in M the video I just show our two successful upgrade version of survival io on minian which making more than $ 20 million in minian Market both of them are using much more approachable thing and stronger matter than the survival IO and this is amazing yeah that's what you get like even if you're the original you the biggest General don't get to be on the top yeah I know yeah the correction that I wanted to say uh current Forex rates uh 1 million uan if I counted it correctly which is ramim B is 140k something US dollars so that's the development of that's way lower than 250k yeah that I thought just sorry sorry for that anyway let's continue with the wait wait
before we go you remember like once I think I was like few months ago I was showing the the latest trends in creatives before I I would dove into the like the separate um topic on the on the like separate uh podcast I showed you the top advertisers in us and there was this like or it was a hook or something it was from this game it was this game in like on mobile or CH yeah exactly like what the [ __ ] is this we didn't even know like ah wait this is the problem because nobody checks it's in the W and like what the [ __ ] is happening here and there is like the biggest thing there is for last year exactly let's continue on the med market and what they look [Music] like there we go the creatives are just so much different in China and I love it I love it this is this is
very important like this can be like you could you could think that this is kind of the same as Legend of mushroom but Legend of mushroom is actually an idle RPG this is a loot boox RPG and those are like clear distinction because pretty much nearly every game genre that are trending in the mini games Market is an RPG to begin but yeah I guess I'll explain as we go because there's like some like very important nuances here yeah yeah yeah I could I could watch this creatives Adventures Chop Chop this game has achieved an incredible feat securing the top sport on grossing channel for over a year that's right the entire year it was only recently dethrown by the highly anticipating launch of the white up survival mini game but a fair remains nobody's Adventure chap CH has set a new standard for the success in Min game market so what makes the lot boss RPG so
appearing the answer lies in their Simplicity and accessibility this can quite easy to pick out and play all you need to do is open the loop bars choose the best gear for your character and watch your stat improve along the way it's a formula that's both addictive and rewarding keeping player engaged for hours on end but the success of loss RPG goes beyond in the core game play developer has cleverly integrate meta system and long-term M element into this game feature like the PVP combat and G system and whole new layer of Spenders and social interaction fun the largest general for the revenue standpoint is the Loos appg it have emerged as a dominant force in Chinese minigan market and will continue to share the landscape of the minigan industry yeah gacha rules everything pretty much oh yeah absolutely no G no money as we gener for Revenue standpoint is L boss
RPG it almost take out oneir of the whole Min game [ __ ] Roo angry Bir there oh my God Master is a ID RPG we call and Legend like gener on a mini game yeah so this is Idle RPG uh also Legend of mushroom possible to have have the the Angry Bird there because nobody cares nobody cares nobody knows no knows nobody knows this actually even exist yeah I mean like yeah try try try to fight the Chinese Chinese mini games like Angry Bird like what are you talking about there we go yeah it's a mount actually in the mushroom I'm not sure I saw it in the in the in the creative only yeah in the
west version me there we go oh my God a shining example of Min going globally is the legend of Master this game has achieved a phenomenal success globally it borrowed the element for lotos RPG and combin them with the idol RPG mechanic such as Legend of SL and made a progression much more streamlined by combining the additive nature of the loot boss with the idle progression system the legend of mushroom creating a new engaging and rewarding experience for player the success of newos RPG and their impacts on the med game Market cannot be overstated they have set a new standard for engaging and rewarding game play the latest Heat game B this lios mechanic is Idol Outpost as you can as your guys discuss in the previous session it
basically combined the eight Adventure progressing system with the L uh in their mid or to late uh game play so yeah for those who didn't didn't hear likeon was referring to our episode we did on idle Outpost because there uh guys pretty much did this kind of combination that we explained there with Adventure and legend of mushroom kind of cor say yeah let's move to one this is very special one so Lon to come in on this one let's goes through the team Adventure RPG yeah so for those uh very uh let's say sharp listeners or viewers to be honest they maybe can uh already see where this is coming from because we seen this multiple times by the way there's ragnaros the creative of Heroes
I mean I can't even understand all of these like how how they can use it anyway it's not a question if you can't question you do I you should yeah yeah I know I know I know I know still the game play is like the ker skin Rumble Heroes which offer youi mini game experience by combining the role play element with idle arcade gam playay player for teams to embar on app advanture battling enemies soling puzle and progressing through a narrative driven campaign it's a quite new General in this year also the chn has a very strong first mover and winner Taste of phenomenon only one title stay in the top grow in Chan currently so the potential for growth and evolution in this channel is true exciting and we cannot wait to see what's the next way
of the team Adventure RPG will bring to the table toos yeah before we move to the Forex let me just kind of yeah this a little bit more obvious so this is actually the rumo heroes gameplay where you have these four characters that are going around you you have the resources you have these Maps one button control action RPG you build some kind of stuff and then you move there's even puzzles here and so on so forth it's basically top troops because top troops took this game and put it one top heroes top heroes top heroes sorry top heroes top heroes and put it oneon-one on their on boarding and pretty much integrated it completely with their Forex kind of meta game so just saying and for those wondering how the numbers for these guys looks like so they Global on somewhere in March 2023 and then they already passed like 11 Millions net revenue and 6 and a half
million downloads and currently nothing ground breaking right nothing groundbreaking but it works it works great as an on boarding for but top heroes is still not like the biggest Riverside game but just saying like where's this all coming from Riverside is the the tool we use for um recording podcast R River game was the stud damn it let's move on What's happen like what's happening side top top troops like come on like where's to too many top top top stuff move on yeah oh and this is just like this is excellent this is our favorite let's go before before you go like so we were asking Heaven the CM of century games like how is this even possible like you have all like you call it mini games but like these absolutely different fully fledged game yeah it's not the mini games or instant games or whatever we actually remember from the like the backing the days when Facebook tried to
go into this because that was just like what hyper casual [ __ ] uh and nothing else like it was super small games it should I think what was the requirement like 50 megabytes 20 megabytes I don't know maybe maximum Max so it's like not really and then this is why we failed because these guys have 50 Max initial and then up to 600 minutes after yeah then then there was this uh absolutely amazing uh sent or quote from having like in China technology is not the problem solves I mean like solves basically everything so it solves the genre basically otherwise it wouldn't be possible exactly yeah let's move on forx scan on Med currently white out Survivor is the number one t r mini game when they compare to China they choose to launch on the mini game first and then app later let's look at CR
80 oh yeah these are the crates from Facebook basically yeah yeah it's like what what works for them already but yeah for those not not uh kind of looking back over let's say not catching up what we did before so white out survival and Frozen City first Laing to the west and down a little bit I can hear uh even more yeah okay um Frozen what of survival first launched to the west then it launched as a mini game in China and only afterwards it launch as a fully fledged game if I understand correctly yeah well I think it was the other way around actually let's pause Lon as well I think what I haven't mentioned they actually chose to Lounge outside of China because if you Lounge in China everybody knows your numbers in two hours yeah so so they they Tred to do the other way around like let's let's launch outside of China and then now haven't mentioned like they
actually were paying attention to this in the last two or three months maybe like beginning of this year until now because he said like he's very busy with the China Louch so I think this is it so it was the other around at l i show is the second largest Forex Min game this is a forx game there blend the ID arcade game play with the very deep 4X mechanic we go this one oh but this is this is a different game the right this is a different game the one on the right for those who not see it's pretty much arcade Idol but 2D it's side it's not 3D from the top as we are used to like Dale or yes these other other like Western games is actually to the arcade idle game that is a Forex on top of it so if I if I understood correctly we this game China yeah yeah this was done by joinet
games yeah if I understand also and uh dear listeners who is uh joined games exactly Legend of mushroom yeah exactly Legend of mushroom the same as the U creative show it does not look at Forex G and all the rise of Forex in the m game Market represent significant shet in player preference gamer are seeking a deeper more engaging experience that challenging the intellect and strategy power the success of a wi Survivor demonstrate player are eager to embrace the G that offer perfect balance of stats and accessibility as developer continue to recognize the potential of forx G in the m game Market we can expect to see even more groundbreaking title emerge using this the stand template by combining the very fastpac and easy to pick out game play with the very deep 4X mechanic in the mid and game play next let's go through some G
General Benchmark and I'll show you some data and mates based on difference General you're going to get your mind blown so when analyzing the user acquisition spend across minigan General we observe a high Market concentration rate in several General including Tower Defense lo line astion Ro line Bloss RPG team RPG idle RPG and 4x scan this indicated that the top 10 game in this General dominate the majority of the US SP suggesting an intense competition on the other hand General like the idle car collection RPG Chinese thing RPG merge to G and car collection RPG have a more balanced distribution of the US span among the TP games regarding the US span CH Tower Defense Ro line team RPG and the 4X scan show outward chain indicating the increase investment and competition astion look L
boss RPG ID RPG and the Chinese thing RPG has stable us spend while idle car collection RPG merge two game and the car collection RPG are experiencing a d chain possibly due to the declining in Chase and Market saturation it's not trending anymore that's the thing yeah basically so let's look at a UA Benchmark for different in general the CPN and the C want say something yeah yeah let's pause here so this is just like the most important part of the I think the whole uh presentation I mean obviously the genres are great but also after there's more yeah afterwards with the with the retention and everything like this is [ __ ] insane so all the CPM ctrs and conversion right obviously you don't have installs here because you just stab and you play immediately so just wow y here provide varable insight into a use acquisition cost and
effectivess Tower Defense Ro line and action Ro line has the highest CPN but also have a highest CTR indicating the higher cost to reach user by better engagement merge two and simulation can stand out with a lower CPM but high C indicating higher user engagement despite the lower acquisition cost as you can see the C almost around 1% to 2% which is not a lot by the way so let's go through some retention and monetization Benchmark for different gen the reten are crucial for the long yeah for those for those just listening not viewing basically you go to YouTube immediately because there's a slide with Divine retention day one retention for paying users and payback windows for different genres so go to YouTube now for those that don't want to go
basically all the day one retention start something which is under 20 yes up to like best case is what merge or actually up to 23 and that's like super good yeah that's day one and of course there's the benchmarks for day one paying users which all start with 60 to 70% because yeah those are paying users traffic only paying not paid paid as UA but PID the users who actually pay just saying payers they retention for payers yeah exactly and then there's payback Windows which again all goes from something like two to five months except Forex which jumps to eight to 10 yeah there still still very profitable I would say yeah of course the sucess of mini they want retention for new user range for 10% to 20% with action RPG and merge two game having the highest rate they want retention for New Ping user is generally higher ranging for 165 to 18%
across most general and this is a very important mat to look at when deciding the performance of a again soft launch stage because is much more button of the funel the payback window which represent the time to recover the use acquisition cost vary amongst General forx scan has the longest payback window of 8 to 10 months indicating a slower return on investment most a general have a payback window of three to 6 months suggesting a moderate time frame to recruit the UA course at General line astion score RPG and the ID RPG have a shorter payback window of two to three four months indicating a faster row period last session I will share you some new potential General let's look at what they are by the way this is definitely coming to the West it's just a matter of time at some point yeah for those lening you know what to do yeah go
to YouTube immediately can this 2D ID arade with 4X we covered this again in the previous session yes that's the game we talked about the dream Dale plus Forex dream in 2D basically but even the Forex is in 2D everything 2D but Forex was 2D to begin with yeah I mean come on but the game looks amazing we played it a little bit guys show it to us in China yeah in China and uh just the thing is I um with these mini games uh everybody's trying to find uh the best combination and there I mean the best combination with Forex with something else obviously why Forex because they know how to monetize and they know how to build Forex because need the easy onboarding yeah exactly and it happening we had mini games exactly now yeah like we can we can all speculate oh my God like how this how is this even possible
everybody just then comes West and then they we have this arcade idle or team at Team RPG Team adventure on boardings and all of these different on boardings just like come on you you open up mini games and there's like 20 of this yeah but this is this is the issue that as as you were listening to Lemon the chop chop game was trending there for one year yeah and I don't know when it come actually to the west where people like oh there's this new thing it's completely not new it's it's like already been trending there all the time that's our problem that we need to cut down like this kind of a from China to West ratio that people smart people predict and like like we get told a lot of times like oh this new game that you covered has been trending here making [ __ ] no money all the time yeah already yeah that's that's what we need to kind of make sure to increase in speed so this game basically combin the 2D arcade idle element into this 4X formulas and is making a huge Splash in
the mini game Market what's really impressive is that the developer team behind this game has less than 10 people when it first releasing on the mini game platform okay let that sink in once again what lemon just said is that this double genre game which is to the arcade Idol plus 4ex when first released in the Chinese wied minii games Market the team was less than 10 yeah just saying there you go now every big company is trying to experiment with this new format of idol arcade plus the 4X let's cover the backpack Heroes with doodo magic battle almost [ __ ] my pants when I saw this game by the way uh when uh when she um we go to in China y yeah yeah I was like what the [ __ ] this is just great combination then we
saw Voodoo is kind of doing very similar things but it's different because it's not they're going directly for the steam game these guys are combining yeah that's the thing that's the main main difference I guess we'll cover this game soon anyway well I tried to play this uh us version obviously it's in the soft L we already mentioned it in in the previous podcast well let let lemon speak getting him on yeah yeah or maybe oh maybe yes maybe yes yeah to finish the basically what they are doing is they borrow the core game play for the backpack Heroes which is steam game and they put it into this strong meta system like the one we saw in b b Survivor this result again are these are very similar and fresh and offering a very tons of deps and repay
ability so let's cover very interesting in general in the before we move on I just like wanted to mention this is again another example of like companies taking stuff that works from Steam and using it in different platforms like we seen with the supermarket simulator Trend that's like completely you know went overboard in the west but what is important here to mention is like if you don't if you know Voodoo combination doesn't really work that well this combination works way better so if even if you if you find uh what works on Steam you need to find the other part of the equation yeah yeah exactly itate so like that's important like yeah exactly it's not just like you can copy or just simplify you need to combine with something that works and create something new in the process that's the thing mini game Mar which is the diabo line you saw this game also alive in in China yeah this literally looks like casualized version of diao I mean like I remember lemon should do this and he's like oh well this is
Diablo he almost [ __ ] his pants like okay it's true yeah but it's like you know again very simple by the way the cats in those yes that's amazing no but like this is what this is exactly what I want I want to play this on my game uh on my phone why not it's like casual version of EX yeah exactly I guess the skills are shoot on autop playay everything's just one button control you click on your meta game stuff like skill trees and skills items everything and then we just go in survival R style fashion and finally we got lucky defense now is a general death exploding in popularity lately with more than 20 different Lucky out on the Mame Mark 20 different for those who didn't hear already already uh which was um almost too much AG Mon and a half months ago when we went to China this time it's probably
four yes and again coming back to the to the joke about us not actually me trying to avoid mentioning this on the on the podcast just for our friend to have a heads up on the competition as well uh it's just like in the west like nobody even knows what luck defense is or was yeah until yeah they was watching our podcast obviously is too late already yeah it's too late already guys let's move on Amazing it seems like everyone is trying to jump on the best wagon to get a piece of pie of this growing jat cats everywhere cats everywhere yeah now I mean we had office cat before so I know I'm I'm not even surprised like cat are [ __ ] amazing it's interesting that all of these games that I saw I haven't yet saw like iteration of Lucky defense all of those were like pure one to one clones
just with different art yet that I saw so I'm curious who will actually kind of will be the lucky one like like this this is this is not exactly lucky defense because it's only one player tutal I don't know just again is looking brighter than ever I cannot wait to see what the groundbreaking New Gen is and what the market will involve in the next few months uh thank you for listening and feel free to contact me if you know want to know more about the med Market you should absolutely talk to Lemon he's an yeah he was so kind when we went went to China and we talked about different mini games he added us into into his um mini game group or mini G basically that he runs and he like literally covers everything it's like 16 posts per day because there's so many new mini games is coming up so like he's the person to talk to thanks thanks for
making this exactly the Cadence yakob likes I can't keep up with this it's like much we should we should like if possible we should do this like more than once a year hopefully to kind of get some overview of these Trends because there's so many new trends coming from there that we just don't know or or we just see the final product where somebody actually iterates or like a Chinese company ports their game to mobile or like we did with bang bang Survivor which you know was trending far before oh yeah so yeah I guess we'll we'll keep our eyes there because there's a lot of stuff coming from Asia this year that we definitely want to cover looking at youum yeah no it's uh I guess that's uh that would be it from the the mini game special obviously we couldn't really record this session live because of all the all the technical problems we wanted to have this live like a couple weeks ago but you know this is how it
is yeah thanks guys for uh for listening please reach out to Lemon reach out to us join our SL channel uh definitely comment on the YouTube we seeing you are doing that more and more often in the last episodes thank you very much for doing that and for listening again uh please subscribe uh you send this to to all of your friends that are interested in Chinese um market and Chinese mini games and um see you next time thank you very much cheers y [Music] [Music] [Applause] [Music]
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Distilling the key insights…
Two & a Half Gamers · 2026
Two & a Half Gamers · 2026
Two & a Half Gamers · 2026
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