Warcraft Rumble Hits $3.4 Million in Revenue in Less Than Week Since Its Global Launch

Key insights

6 takeaways

01
Warcraft Rumble generated $3.4 million in net revenue across iOS and Android during its first six days following its November 2, 2023, global launch.
02
The United States is the primary market, contributing $1.66 million in revenue and 25% of the 2.56 million global downloads recorded since launch.
03
The game has achieved a revenue per download (RpD) metric of $1.48, with total lifetime revenue reaching $4.34 million when including the year-long soft launch period.
04
Initial first-week revenue of $3.4 million is significantly lower than the $14.5 million recorded by Blizzard’s previous mobile title, Diablo Immortal, during its first week.
05
Key international markets driving performance alongside the U.S. include Germany, Taiwan, South Korea, France, and Brazil.
06
Developed by Blizzard’s internal Incubation team, Warcraft Rumble marks the studio's third mobile-native release, following Hearthstone and Diablo Immortal.

Summary

Blizzard Entertainment’s mobile strategy title, Warcraft Rumble, achieved significant commercial traction during its initial week of global availability. Launched on November 2, 2023, the game generated $3.4 million in net revenue across iOS and Android platforms within its first six days. This performance follows a year-long soft launch period, which, when included, brings the title's lifetime revenue to $4.34 million.

Market data indicates that the United States serves as the primary driver for both engagement and monetization, contributing nearly half of the total revenue at $1.66 million and accounting for 25% of the 2.56 million global downloads recorded since the official launch. Other key markets include Germany, Taiwan, South Korea, France, and Brazil. The game currently maintains a revenue per download (RpD) metric of $1.48.

Developed internally by Blizzard’s Incubation team, the title represents the studio's third mobile-native release, following Hearthstone and Diablo Immortal. While the launch figures demonstrate a strong start for the franchise's expansion into the mobile real-time strategy genre, the initial revenue remains lower than that of Diablo Immortal, which recorded $14.5 million during its own first week. These findings are based on data provided by AppMagic, reflecting net revenue after platform fees and taxes.