War Robots Tops $750 Million in Lifetime Revenue

The mobile mech shooter War Robots has surpassed $750 million in lifetime revenue since its initial launch in April 2014. Developed by Pixonic and published by MY.GAMES, the title continues to demonstrate significant growth, having added over 30 million new players in the year preceding April 2023, representing a 40% year-over-year increase. The game currently maintains a total user base of more than 200 million registered players, with a dedicated core of over 6 million active users who have remained with the title for at least two years.

This performance milestone coincides with a strategic expansion of the franchise. The developer is currently transitioning the brand into a broader universe, highlighted by the development of War Robots: Frontiers. This upcoming free-to-play, third-person shooter is built using Unreal Engine 5 and is designed for PC and console platforms, marking a shift toward a more hardcore gaming experience. The project has entered full production following a closed beta phase, with a global launch anticipated later in 2023.

The publisher, MY.GAMES, is currently operating as a global entity following its divestment from the Russian market and subsequent restructuring. Now headquartered with a presence in regions including the Netherlands, Finland, Cyprus, China, and South Korea, the company manages a diverse portfolio of over 150 titles. These developments underscore a broader corporate strategy to leverage established mobile intellectual property to capture new audiences on high-fidelity platforms while solidifying its position as an international publisher.