two & a half gamers session #38 - Q4 Admon pro tips, Survivor.io clone Heroes vs. Hordes, TikTok SPC

[Music] hello hello hello welcome everyone this is no gaming podcast 2 and a half Gamers session number 38 sharing actionable insights dropping Knowledge from our day-to-day user acquisition game design and AD monetization drops but also discussing the latest industry news from time to time while having so much fun but let's don't forget this is still 4:00 a.m. conference discussion VIP so let's not take it too seriously welcome everybody today we have Felix we have Felix where is it where is it all I want for Christmas is you braber yakub always skeptic um Remar and myself industry analyst m l because for some reason I became an industry analyst thanks to pocketgamer.biz thank you very much guys for picking up the Marvel snap

article really enjoyed it uh okay first of all again thank you very much for subscribing we just hit 1,000 subscribers you are amazing thank you very much and also thank you very much uh goes to addictive because they've been supporting us since almost the beginning they seeing what you are seeing as well from the subscribers and um from everybody if you've built a mobile game for iOS or Android you've experienced user turn you can win those users back but it's getting more and more expensive even more so to acquire totally new users enter cross promotion with adct by identifying your users likely to turn early you can showcase another game in your portfolio before they leave forever transforming a lost user into a new user increasing your revenues learn more now at ad dict.com thank thank you great okay so

how are you thank you everyone yeah yeah yeah thanks yeah yeah yeah yeah okay well thank you okay touched Remo super touched yeah so so emotional thanks yeah canot compute emotion robot that's great yeah okay so it's it's yaku bro but no emotions REM are today all right so anyway anyway anyway so what are we going to talk but uh well felex is going to mention ecpm uh in terms of the Christmas and Q4 we're going to touch also very briefly the seasonal creatives as well because well only briefly because I've been talking about it for for some time on different channels as well and um I want to mention one new Tik Tok um campaign um type and also then we're going to go towards the war of War of clones because Survivor IO is getting

clones well surprise surprise going to briefly touch that as well because now we are seeing Heroes versus hordes terrible name it's actually that's that's what it's that game is about and uh well why not to be honest I'm very happy for Fantasy setting as for myself because I hate to come on man come on can't be serious I can't believe you sound more excited about that than getting a th000 subscribers man product stuff yeah vectors and uh and systems I guess yeah Vector systems I I have no idea like why you're so so so um so happy about this game making like 5K a day clone though yeah it's not making 5K a day that's like first thing that I will correct you later down the line and then the second thing is that it's really nice to see the improve the

iteration man you learn a lot from these things oo o the vectors and the systems vectors and systems okay okay let's see what the vectors uh are in the in the ad monetization world because there are definitely no vectors in the UA very nice very nice transition that was smooth all right so I walked I walked in a mall this Tuesday on November 1st and of of course I heard Mariah carries all I want for Christmas is you it got me thinking to three things first man that's early to be getting the Christmas s like getting on the Christmas songs second uh how much did this woman actually make like every year from this goddamn song because it's every year and third I realized after hearing Mariah you know it start to like it's time to start preparing for admon Silly Season which is closing in fast so today I wanted to

share some Black Friday Thanksgiving and Christmas holiday tips on how to maximize your ad revenue for the holiday season I know it's early and you guys are going to give me poo poo about it but I figured if I share now some of our listeners actually might even have time to actually act on some of these tips nice so before diving into the good stuff and the tips that I want to share I did some research and I looked it up according to the New York Post Mariah KY sends this all I want for Christmas song coming out in 1994 she has made over 50 million from the royalties on this song so just wanted to put that there that out there first so if any devs want to shift Focus away this holiday season to make a Christmas jingle hit instead of working on your games that's the potential rewards yeah nice then we can talk in 30 years and see like how I didn't hear that exactly

so for some context here uh Black Friday along with Christmas is Peak ecpm price season of the year uh it's the best time of the year for admon people and the worst time of the year for UA managers right Mach well it can uh can be discussed obviously it's not the easiest time to run UA and it's super expensive but still pretty much okay I don't you know I never complain about anything oh well I take that back I always complain yeah it's the only time a year where our admon people get to outshine the UA Bad Boys huh ah let's see let's see that in in January actually anyway so I'll start with like this list I've compiled on tips it'll start with very basic ones and then we'll get bit more advanced towards the end so tip number one adaps txt files and info. pist so adaps txt file is a txt file F that ensures digital ad

inventory is sold only through sellers that have been approved by you as a publisher it like it helps fight fights fraud but this only means that you only get demand from Sellers and resellers that you actually have listed on this file uh the networks you work with they frequently update these reseller lists like all the time for some reason Unity has been updating it like weekly for the last like two months and it's super annoying because you have to update it so the first simple tip I wanted to share with you like if you're listening to this in the next 10 days update these lists and make sure your all your entries are up to dat because this will maximize your overall demand pool okay so if I don't update this let's say until the end of the year what happens so you're missing out on all the possible demand partners that these networks have partnered with they can show ads in your games even though they've been approved by the ad networks that you already work in so if they're not listed no ads get shown and you have

less demand in your game okay so I guess less Revenue as well exactly yeah tell me the number what I'm missing man like it's impossible to say because like sometimes you know Unity has been adding one entry every week and then sometimes there a lot of entries they add so it's like it's impossible to say of course well when I when I'm always discussing like any like CPI the UA channels and everything you always say oh well say say say the number ma you're just upset that we're getting into ecpm High season and I get to shine for once we'll see anyway we'll see we'll see okay we'll see okay so tip number two it's time who like there's no number come on a billion okay no I don't know yeah no there's no way of saying man okay yeah so tip number two tighten up the waterfalls so if you're running admon for games and you do a lot of ab tests uh your waterfalls can get kind of cluttered what what does that look like

you have placements from the same network being called twice or more in a row or you have placements in your waterfall that have less than 1% fill that also at the same time earn less than 1% of the overall ad Revenue in that waterfall for full this is not the time to be lazy this is the time to earn two months ad Revenue in one so the kind of what you want to do here is you want to run a couple of ab tests before the 20th of November you're aim here is that you don't want to touch anything for Black Friday or Thanksgiving so around 20 to 23rd at the latest you want to have everything locked down all your placements then should be filling at or close to 1% and generating more than 1% of the overall ad Revenue in that waterfall so the last AB test you should run is usually around the 17th it's basically a setting up like setting up a couple of high placements that you're expecting to fill over the week weekend and basically you want to have that test

finished by the 22nd or the 23rd and then you're in a very good spot for Black Friday so so this third tip I want to hear you Remo weigh in on because this actually touches game design you know get in the holiday get into the holiday spirit so themed reward like themed rewarded ad icons so this is a nice little trick where you change the physical button where you call for a rewarded ad to to fit the theme of whatever holiday you're doing so for example for Thanksgiving if you have an ad button you make it the shape of a turkey or a pilgrim this increases the clicks on the rewarded placements as your users see it as something novel and new no way I've done this usually I see an impression per Dau increase by about 5 to 7% and then it reverts back to the Baseline after about four or five days so how to decide if this is actually worth it for you in your game so let's

say you're earning $1,000 a day from rewarded ads 7% of 1,000 is 70 so $70 so over five days that would be an extra $350 uh for the holiday season so probably not worth the hassle for this but let's say if you're earning $155,000 a day from rewarded ads that's $5,250 over five days extra Revenue that you're earning right so let's say if you're running this on Halloween Thanksgiving Christmas and Easter and Fourth of July that's five events that would mean if you're earning 15K a day roughly 26k extra a year so if you're doing this so if you're smart you get a designer to make all the ad placement icons for every event like as a oneoff like for the whole year and then you can easily add them on when you're doing your gaming updates when yeah you're actually updating it so this is like a relatively low effort to Mid to low reward trick that helps amplify your events and I'm sure that Remo has some

comments on this but I love it yeah I really love like Felix goost this Goodwill Hunting thing on you with like exact numbers to I know you're don't you're going to attack me if I don't yeah like all these all these calculations you can earn 26k extra on the these formula is rolling over my head anyway um those formulas were hard yeah super hard percentages uh I never seen this to be honest ever I mean either like what the are you talking about first time have you play a social have you never played a social point game they do this all the time no never like uh I didn't seen it yet like probably not during a season like I guess it definitely works because this works the same with offers to be honest like special offers is just by changing their visuals they're going to convert more because people going to like look for them and stuff like that but

if you don't have the like seasonal content inside doesn't you know if even if you change the the visuals to Halloween how does that convert better it's just because of the people usually skip them if they already know what they are so they even look at them now they actually catch their attention because of the new visual but again it's like marginal it's it's not like it's not going to save your ass it's just like that yeah but this thing this is like some Next Level thing because I get that it's pretty much based on the thing that the user thinks it's something new like a new feature then he clicks on it and then there's the old ad there is that your way of giving me a compliment I think so yeah I think so that's the closest I'll ever get exactly I love you too [Laughter] Remo oh but like this actually never yeah if you're like UI person or whoever is responsible for doing icons have like some kind of you know free capacity feel to throw them at them like I guess it it

will work for some kind of a like until people figure out the trick but uh yeah it's the ret in these games right like you're usually not keeping all the users so by the time the next like holiday theme comes along you usually have quite different user base yeah so you new set of users anyway it won't work on new users to be honest like you said because they they don't know it's new o there's some logic there's always overlap right there's you're always getting new users but you also have users that's also probably why between 5 to 7% but still 5 to 7% all right let's move on to the final and the most Pro tip and that's about the ad mob placement so if you work for ad mob close your ears and Skip ahead so as you know all networks have different bidding algorithms uh all like algorithms are designed to do the same thing but how they achieve their goals is unique to each Network ad mob is an interesting one one uh cuz essentially

when you make a new placement uh you go to the dashboard and you make like a brand new $40 placement you put it in the game and then ad mob will force fill into that placement with extra inventory to test it out for the first 48 Hours uh so let's say that you're running a515 and $27 placement in the US on the day before Black Friday if you make brand new placements as let's say for 95 1495 and 2695 and add them they will Peak and force Phill on the day when ecpm and Phill is the highest giving you an extra boost on ad Revenue I cannot condone this behavior and of course I've never done it absolutely not uh I might have heard of some other people doing it uh important note here is before you get too greedy is that if you keep this up day after day add will catch you so I'm

not condoning this I'm just explaining that this is sometimes happens maybe one one of our friends told us that this C works from time to time yeah yeah one of our friends so now I'm in the holiday spirit I'm looking forward to a very stressful next month and a half but those are my four little admon tips to get you through the holiday season it's it's pretty pretty nice actually the the last one uh as well especially the last one now Adon people you can ADM people now you can yeah listen unmute unmute that's fine well in terms of the UA it's definitely expensive season because all the e-commerce and Brands is just pushing their budgets towards the UA and try to get this many sales as possible especially before Black Friday happens and then Cyber Monday that's like the the high CPM well the

high competition um period Then they actually it's better in like first week of December there is like window of opportunity usually or like one or two weeks where it actually cools down a little bit but then it just starts again because of Christmas but since you talked about the the icons and the season the seasonal icons in the game I can talk about seasonal creatives very briefly because I usually talk about is on LinkedIn newsletter and even in on my my website and I guess it's it's starting to be pretty annoying so just very briefly and it's the same logic as with fake creatives basically so if you focus on the only on the the creative and you use seasonal content in the creative only it's not going to work it's not going to work at all so you need to focus also on the first screenshot and icon and I ideally you have seasonal content in the

game you know as well so you underline the expectation flow I hate seasonal creatives and seasonal icons personally uh because it's just reps pushing from Google or Facebook pushing you towards something that is like never um proven by data uh they always say oh well it's amazing you should you should run the the Christmas creatives and it's it's never work out such a grin M man no it's like it never works it never works no man where's the grin it's no it's no because well everybody everybody ask me how well we should do the the Hallen Crea like okay well if you already done the the Halloween creatives we can try you need to do icon screenshots and whatever you have the content in the game yes in that case fine it can work on the other hand I've seen this multiple times in the past and I see it actually now after Halloween so

these horror stories I've seen like very big deep in terms of the organic downloads and overall kpis after we used like Halloween icons or Christmas icons and all of these like uh assets so after we we had um The Christmas icon in the in the store actually the downloads dipped from 50k a day to 10K a day and this and this is like this is like real real story that happened this here and we were just trying to understand like what the happened and obviously we didn't change anything in the in the game and then we found like okay well it's mid January we could potentially remove the Christmas icon from the store and just get back to to whatever we used before surprise surprise we got back to 50K a day like in like three or four days after we we put back the icon no other change was made which I don't think it's a coincidence so I guess like you know it has very big impact on the the over store performance and organic

downloads so if with this in mind usually try to think like what can go wrong and if you know if you need to spare the resources just use the resources elsewhere and don't just you know follow every everything that everybody says which obviously you can say that about what I just said but no if you want to test it out test it out it's fine but then uh remember what I said anyway anyway just very briefly about the the seasonal creatives you shouldn't do you that you shouldn't do yeah exactly um I think what's worth mention mentioning here is the new campaign um type from Tik Tok which is equivalent to Facebook automated iads and the T Tik Tok campaign is called SPC smart performance campaign I have no idea who the is coming up with these names it's amazing yeah

but yeah okay whatever let's talk a bit about the the SPC and the numbers I see because well everybody says oh well not everybody but Tik Tok says obviously like this the the best thing that was ever invented uh but it's uh the automation solutions that leverages the machine learning obviously to optimize for the best performance and the your marketing goals you know to reach the right people maximize results whatever sounds amazing on paper as always so why ispc better than uh the manual campaigns because of automation that's what Facebook said about the triaa campaigns the automated iads and there was a time when the the triaa campaigns were performing better than everything else now it's it's changing obviously but this SPC is um you know enhanced with uh with credit combination all these like exploration capab abilities to increase the overall performance so um how should

you actually um optimize with these uh these campaigns so they suggest to select the most relevant goal um obviously well we are talking about revenues right so if you're measuring Ras value based optimization is the is the way to go if you're focusing on mobile install campaigns then well CPI campaigns uh here you are but this is only uh available on Android so far and uh this campaign type is not supporting bangle as of now it might be happening next year but anyway it's very good addition because uh well all like all the big networks went towards the Automation and while Google started it um backing days everybody from the UA hated it backing days because well it was such a big blackbox then Facebook

went for it now Tik Tok is going for it so how does it actually work because obviously I I want to start with these campaigns and try to test it out it sucks so we can move oning moveing no no no like okay so I I I tested it out and it's not outperforming the manual campaigns at all in terms of the purchases and I had to just was it because well it wasn't anywhere close to the manual campaigns in terms of Ros how far away it's I I'm seeing day one with manual campaigns day one r with manual campaigns 40% with this was like 17 so it's very very far not good and sometimes sorry one one n question for not UA people what's the difference between like actual difference between these two campaign types like some kind of algorithm change with Tik Tok when you're doing yeah so you have less less

options less targeting options that you need to need to F in the in the targeting um in the campaign it's it's broad you so leave more towards the algorithm's choice yeah yeah yeah yeah it's just very simple I mean for it's smart yeah it's yeah it's very smart it's very smart can't can't go wrong you just you know but it's very easy to use for nonua people so you just select multiple things upload creatives and then just push the button and that's okay but obviously like and then you get 17 % R then you get 17% R yes but you know it's uh it's a start we will uh I will definitely keep keep pushing on it because it makes sense it makes sense it made sense for for Facebook so I I think this this can work I've been discussing this with the with the Tik Tok guys actually and uh the consensus right now is that this campaign works the best for midfun events such as like registration level achieved or complete tutorial purchase events tends to do better with with like these manual campaigns um

which is interesting but this um smart performance you know what's like smart performance campaign yeah okay it's like I'm not used to this SPC still uh so it works better in terms of the cpms and CPC which I mean I don't care if I'm uh optimizing for Revenue but it might work quite well for the CPI optimization which is something I'm definitely going to going to do now because uh well the game I manage well one of the games I manage is pretty strong on um ad Revenue so I think this could work and I I will try to push this as hard as I can to see where like how low I can go with the CPI because I mentioned like multiple times before Facebook and Tik Tok now uh when I run the same campaigns on Facebook and same campaign Types on Tik Tok Tik Tok is getting better quality users four times cheaper four times cheaper so and that's

like that's huge man that's super huge and Tik Tok is one of the best performing channels for like several games that I manage at the moment works but so you then optimize or let's say diversify within the channel itself between these two types diversification with in diversification yeah yeah it's like I'll have t-shirts made oh yeah please please do oh yeah of course yeah then you diversify within the channel that's you know that's next level of diversification I guess I guess you been listening to what uh what we are discussing yeah I had to unfortunately every week H you had to come on like now you're a very good UA person Oh no you're not have they sorry random question as well have they sorted out that you have to do when you start new campaigns that you like were limited to only one Geo cuz remember that was the they still the same still the same so I had this call on on Thursday with uh

with my um comp the company from Czech Republic I was like Hey guys so fun stuff we don't we can't use uh us in our campaigns because we're not eligible there because well I need to talk to to my friends Tik Tok to actually get that into our account so it's it's still Geo specific funnily funnily enough uh that's nice of them it is but uh here we are um I'm coming back to this uh what I've said M of times again like do your own research and don't uh listen to everyone even if everything looks good on paper just test it out and you will see your uh your results now we are getting closer closer to the heroes versus hordes game which is claing the Survivor iio or is it or is it yeah that's yeah yeah yeah that's Sur price yeah yeah that's Sur price because we found out maybe it was uh slightly different than

what what we thought but in terms of the name it's terrible or is it I I don't know in my opinion it's it's not working well but uh also like they took the marketability away from Survivor iio and slapped a different visual design to this and as yakob already said he's very big fan of fantasy setting I'm not and uh you know these cpis or like the cpis for this setting is just incredibly High and I'm pretty sure that they are seeing way higher cpis than survivor.io is seeing even on a different scale and this is just like how this is how it is it's but from a brief check uh that I did they are running unity and iron source as the biggest UA channels and uh surprise surprise biggest traffic drivers for this uh this game again are apps like quick touch Clean Master or phone booster whatever that is it's like

what a phone booster I IED some some random app that yeah boost your phone in the name boost your phone so very similar thing that happened to Marvel snap and their like solitire um traffic so this is this is amazing Iron Source has this um interesting um algorithm that always gets you into these different like amazing apps that you know have nothing to do with the games so immediately you see a lot of installs but like shitty shitty quality so yeah but then uh what they're using in the in the creatives it's just like one one hero and then like not even hordes but it's full screen with um the enemies yeah with the enemies they're trying to to kill in the in the creative so I'm that's what actually happens in

the game sure but I okay whatever whatever go for it you're you're super excited about this game I'm not at all so uh there you go yeah um yeah let me continue uh the thing is that the interesting part on the story is that this is not like a direct follow-up that you would expect that currently are in the works and I expect that like 20 of them are currently in the works oh well even more yeah because uh let's establish some dates here so people know what's the timeline of this Survivor iio was put on the stores on 3rd of September 2020 this is really important and most people don't kind of realized that they were actually in this kind of a two-year soft launch nearly and then only start scaling very rapidly very rapidly means like 300K downloads a day yeah in the middle of August like like from middle

of August until the end of August went the part where all the buzz and everything started coming and they started making like more than million in IPS a day and stuff like that in like in in a month like in September they Peak somewhere like 2.2 million or something like that without that yeah without that so I'm guessing like three plus maybe four even with that so and they're by the way still going strong like look at look get the data after we last talk about it about their update uh they're still going strong uh the downloads are not depping that fast now they're kind of stabilized same goes for Revenue still makes more than 1 million a day in iips so my guess is somewhere around vicinity of like 2 million overall Revenue that's insane yeah it's insane so Jesus already like you know pocketed Archer or stuff and and their kind oford there so yeah yeah yeah job um yeah and then we have the heroes versus hordes game which

actually by looking at the charts uh was put up on the stores uh February 7th this year so my guess is and this is kind of obvious from the design of the game uh they were looking very very closely not only at uh survival IO but also at archero because you can find elements in the game from archero itself oo so that could be done because Survivor iio changed some of their things in between and when they're kind of iterating on it they took the previous update or they just took the other update from archero because the game have very very like pretty much the same meta game so that that's like one of the things that tells you that these guys weren't really like they were there before this whole bus started that's that's for one thing uh the other thing is that if we look at their kind of scaling thing like of course they were there from the February but they actually started doing some kind of serious I guess UA bombs and now they started scaling uh from like first one

is from April and then somewhere like June and then pretty much September uh they started pushing kind of serious more serious marketing behind the game I guess or serious marketing it's like thousands of downloads if we are talking about serious marketing it's it's Survivor iio that's serious keep keep in mind this is a company with three games that like you know you don't really consider like successful commercial hits yet okay sure okay yeah so now the revenue looks like a hockey stick and ends in something like uh 8K in iips a day uh which I would guess is definitely like more than 50% in ads because the game is skewed through with ads like much more than surviv iio I know yeah like yeah beautiful for Felix Felix who like love that game uh so that brings us to 16k a day which is already great oh yeah that's okay that's okay and uh yeah I would definitely keep

an eye on it how it goes but currently it seems that it's going the right direction the other thing that I one sec I want to mention this like they have this uh bundle in the game which says remove all ads for 24 Euros what the that's quite steep that's super steep yeah like w okay let's see how that works for it but I I don't know if it like I I didn't see any interatial no I didn't see it inter as well I was so pissed I I removed the game like after like 15 minutes of game playay don't have any endurance because you were bad at it no I he just thought it's like complete clone because he didn't look under the surface vectors and systems yeah yeah yeah I don't I don't give a about vectors and systems I just I was just so pissed I like go yeah the devil's into details here that's the important part you got glasses and you can't see the vectors bro what's going on ah yeah so first things first uh they

cut down the session time I really like this about this game because that's one of biggest survival R problems that the session can like the whole round basically can get up to 15 minutes because the game encourages you to stay alive longer this game on the other hand has a cold down timer that's scking down so you need to survive it and you actually know where it's going to take down exactly so that that I really like about that one uh the other thing it seems to be kind of little little bit more streamlined uh around the upgrades and everything they have the whole talentry taken out from archero where you just throw money at the game and it randomly picks up a talent for you so they have that exact system and the other thing is that they have already higher spending uh it seems that they will have already higher spending depth or let's say more system power layers than Survivor iio because the game starts with of course the six Six Equipment slots like uh Survivor IO but then already on the screen I can see some kind of juel and Gem cutter

socketing mechanic where I can put like three things into the gear like sockets like something like from Diablo nice which I would guess would also hold another Power layer and then on top of it uh the game already have heroes in the game meaning that different Heroes had different kind of abilities there's like what eight heroes already by default like Spirit Shaman and like salmon Spirit Beast like it's already much more interesting to be hon super interesting super yeah yeah the other thing is that there's also the collection mechanic that they have there where you can see a clear list of weapons and how they unlock and you're not that confused like you are in Survivor iio that's very ni that's a very nice touch to be honest and you even unlock them and get points of like first seeing them and putting into the index thing like be wow when I look makes a difference sure of course but when I look at the revenue it's it's so much

better 16k versus 1.5 million wow that's like that's quite good right let's see in the month let's see in the month yeah okay sure maybe we will you know just just want to say that I wouldn't dismiss this game as some kind of cheap clone because definitely it it they were following it for a longer time so it's it's like I guess pretty polished you can see some still like rough edges from here and there like if you look into like even the monsters they look like sorry they don't look really really appealing to be honest even the graphics for the heroes and everything they like the graphics are pretty much like top to bottom view so you don't even see them you know like yeah portrait wise it's terrible it's terrible let's just let's just say it's terrible it's terrible you know like terrible it's not a problem I think no it's if it's a low CPI it's not a problem of course exactly but this is def means low CPI so this is way way far from low CPI man but fantasy ads on on top of that CPI but yeah

exactly I'm I'm kind of curious how this will pass out because yeah as I said some of the systems are different or it's not like a clear clone but then if you look at the game play it seems that it's like you have the crystal leveling mechanic where you collect crystals that take that drop out of enemies and then you level up very fast and then you pretty much become this kind of a grinder where everything just goes you and dies and you don't even need like press a button so they have there uh but pretty much like very interesting abilities like vampire houra already I saw some kind of flam ring and okay that's that's stuff like that so yeah I'm I'm guessing like it it can be a little bit more engaging already for me like I like this core gameplay a little bit more than the one that Survivor I has because survival Aro after like five to six runs like I know my strategy I exactly know which weapon I want to collect and evolve and it's pretty much rings and repeat there's no but you know why that works because it's uh you know for wide audience this is this from what you are talking about it's like it's niche no it's not Niche uh

first things first uh Survivor IO never tells you that there's any Evolution on the weapons and that you need to evolve them these guys actually kind of have the Beast the and they even have tips on the things like best combined with these okay nice so they were definitely Survivor yeah yeah yeah they were noticing some of the things that could be improved and they weren't cheap on it so I like that that you know you see that they try to improve on the original so let's see how how that plays out trip clone huh war of clones triple CL even if honestly even if they can reach like 10th of a scale which is like 100k a day this this is like outstanding success oh yeah sure sure sure sure 100% that's true so where is this company coming from uh I don't know actually like uh the thing is that it's not even paired into favorite data analytics tools yeah they have different Nam Moon Studios Inc and the other one is called Swift games

ug which is on iOS the the previous one was on Google Play yeah so yeah don't know they have few other kind of a followup games on their accounts there uh like the similar to the one that we talk like the tile puzzle one uh the witchet game yeah okay that we talk about before so don't know my guess is that it's it's some kind of small team that's kind of very agile and Nimble that is able to kind of pick their fights and I guess they pick their right fight here could it be habby doing you know a sneak thing for a reskin well you mean like hobby being this yeah I think so no no no no you wouldn't do that Hab is already doing the reskins they're just changing the core gameplay on their main account like they have a runner with the with this meta then they have the the pinball game pumb yeah with the same meta they already doing GRE skins like all over the place so yeah okay so we need to

have a close eye on this one and see what happens in there same as we are keeping a close eye on Marvel slap which did like a patch note uh yesterday where they added new character logos and uh G play titles titles yeah and no ads no won't be any ads yeah most probably it's not going to happen yeah no I'm just waiting for that spending depth update really I'm looking really forward to it sure of course of course you are uh but yeah I guess uh that is that it for for this week yeah and and by the way if if anybody at Mar snap is listening like feel free to throw like more objectives like I'm running out of stuff with kind of a like pretty much the whole season thing like I have like need to wait for unlock it there's nothing else to do to be honest yeah well could watch ads watch or play other games it's easy exactly yeah let's see all right thank you very

much uh I guess uh yeah guys uh subscribe share this with your industry friends dogs and cats and cats cats very important they they love to to listen to us all right see you next time bye-bye bye-bye [Music]