Toronto Ultra Renews Partnership With Monster Energy

OverActive Media has officially renewed its partnership with Monster Energy for its Call of Duty League team, Toronto Ultra. While the specific financial terms and the duration of the agreement remain undisclosed, the renewal reinforces a long-standing relationship between the energy drink brand and the professional Call of Duty esports circuit.

The partnership encompasses a broad range of promotional activities, including brand visibility on team jerseys, integration into live and online tournament broadcasts, and collaborative content creation with players. Additionally, the deal includes fan-focused activations such as meet-and-greets, social media marketing, and exclusive loyalty rewards for members of the Ultra Elite program. These efforts are set to gain significant exposure during the 2025 Call of Duty League Championship, which is scheduled to take place in the Waterloo Region of Ontario, Canada, from June 26–29.

This collaboration aligns with Monster Energy’s extensive history as an endemic sponsor within the esports and extreme sports sectors. For Toronto Ultra, the renewal complements an existing portfolio of partners that includes Bell, AMD, Blacklyte, and SCUF Gaming. The upcoming championship event, which features a $1.8 million USD prize pool, marks a milestone as the first time a Call of Duty League championship will be hosted outside of the United States, further highlighting the strategic importance of the team’s regional and commercial partnerships.