The Path: Rafi Huezo and the Origin of OMIT

The profile examines the career trajectory of Rafi Huezo, a former marketing executive who transitioned from corporate roles at Procter & Gamble and Ciroc Vodka to founding OMIT, an esports organization built on the principles of diversity and inclusion. The narrative highlights how Huezo’s personal experiences with systemic exclusion and racism during his youth in the United States served as the primary catalyst for establishing an organization dedicated to supporting marginalized talent within the gaming industry.

The organization, which evolved from a content creation project known as #Rafi, focuses on providing financial support, equipment, and professional resources to players who have historically been overlooked by mainstream esports entities. Currently, OMIT manages 22 players across Call of Duty: Warzone and CDL Challengers, with a specific emphasis on recruiting talent from diverse backgrounds, including players from Mexico, Bangladesh, Puerto Rico, and the United Kingdom. By offering salaries and operational support, the organization aims to lower the barrier to entry for talented individuals who lack the financial means to compete at a professional level.

Regarding business strategy, the organization rejects traditional venture capital funding in favor of authentic, long-term partnerships with smaller, mission-aligned brands. While the current focus remains on Call of Duty, expansion plans for 2023 include entering competitive scenes for Rocket League and Apex Legends. The organization’s overarching goal is to foster an inclusive environment that integrates gaming, lifestyle, and culture, ensuring that diversity is a foundational element rather than a secondary consideration.