The Latin American games market overview 2019

[Music] you what I will thank you very much for saying well my next idea is to think talk about my view of the market then why is the energy actually think about

like America one reason again very very short to do less than different things that might be like I'm useful when watching a game like America today some notes with organization and a bit of promotion all right so first of all when I come from I'm from Uruguay a tiny tiny country just I know this is not important to the stuff like to me this so number rule number one Paraguay is not your wife completely different next under why three speakers confuse them same thing we speak same variety but we are not our ticketing either but not the same here what we doing okay but anyway alright so

I was in France to do of searching chicken we make games learning games for kids we do just tiny tiny feel so you will be done this is the kind of dignity so in general it's like fire things that keeps me as students so by me to come here so the thing is over the last two years I've been working in this village economic like they observe about mapping the like like Peter basis so we be taking you talking too much every developer many many developers throughout Latin America and 23-man what interesting things are happening and what understanding was easy what's not

and trying to see how we can help the community or how they actually make help so okay so that's this okay so first thing is South America simple request Mexico - some small countries that do not speak either Portuguese or Spanish so take a look here is all the countries in the West that speak Spanish or Portuguese perhaps - that is Brazil is the only the Portuguese and all the rest expansion which is like 20% more in

Europe and you predicted that two-thirds of life actually do you get or wire to come access to Internet and maybe slightly more than half of that do you play games so feels like a huge market we actually [Music] so interesting so zoo meaning trying to

understand with them the big players are then we see that there are obviously five big players number two whatever - you are a hexagon Brazil okay they are like Bothell artists - population and ready and exist for us the Spanish side of Latin America Brazil is like that and you know market we are marketing

and well then we have Argentina which is a third so these are to me the countries that show is gonna follow to try and understand the tragedy what is it will know that China's they come to me to say this is what I do Mexico trying to do it is just slightly more technical things I think that the mobile market share is quite an interesting thing just like Asia we have a lot more introduces them I asked users

which is a different in Europe in the US and that obviously affects a lot but what we do games on the way Friday that kind of obviously accidentally implanted games so the dimensions by when America entered the short answer is that and this is actually quite interesting after we have to be here the main thing is that we have so much Latin Americans we have similar tastes the only section you'll see what a lot easier [Music] we always we always we are always

focusing the world mainly the US Europe I think

in the US modern Asian countries but the same thing happens with the public west side so obviously this is to us the main sexy thing in the country things like America next up there is no actual content to change it obviously

and move towards the the language if you think America's plan decisive time so living in sized German are what UK okay so to do what's the thing here as I said we ought to be Spanish or Portuguese we have Spain we are screaming that we still be so much the truth is we do such other obviously but the language is very different varieties right exactly and it's chemistry is for us the Spanish the Spanish speak actually funny and it's really hard for

debate works like against women in immersion so they're actually playing a game read this and it's not even typing sound we don't get that you have a sweet the Americans think that British are more formal these days it's just fun right they speak in a way but my tattoos with speakers selected from a bacterium and we have the advantage to the race destruction of what's all that we might expect which in truth no actual fixing but we are used the media translate into that and the other kind of executive in weapons is actually a very very powerful tool for being dangerous developers to translate into it is vanished so and the kind of the same thing happens to 242 is Latino to Portuguese it's the opposite thing

language they both understand each other but the what it is he is different the tip regarding languages from do translate to Spanish from Spain a cue to black American Spanish and do the same in Portuguese is purchased for tuna and producible Silver's different variety of different languages in the beginning this is all the most or the more important because the level of English in South America and in Latin America is not high actually that is recent open yes English proficiency in terms of English proficiency index they dragged the public markets love wrecks of our level English that the boat actually lost only Argentina is about Spain when it comes to people and how people are mean there's obviously

images and then tiny things to consider when it comes to to laughter to know that every person actually went to the Bison game will actually probably used to this but tiny couple of things that I fight spicy she's always honor streaks are always longer side if you're thinking about a long text or long strings 10% more but they get a whole lot okay an example this is Portuguese and the cigarette 50 views actually keeps resources which is a lot a lot longer than the English Channel part obviously goes have people characters the other Houston both Spanish Portuguese numbers

while we for some reason and go home first but we use the common it's also quite interesting that we do have it so now gender party issues dismissal if this you now actually has a gender it's either female announcer so it's kind of strange sometimes it's to define the game you see in English you are actually hiding the fact that the assassin actual language but we cannot do that every time you purchase a friend you have to be explicit whether so he is always always actually came up

with interesting numbers thinking of protein in saliva and the stated I am apartment intercept interesting with ether so last 30 to 30 parts 29% to predators is 19% of sleep that's a huge thing but on top of that charging two carriers is not actually very statistical is you do take some tags like bundles where we do with your over contract five things like that but it's not commenting it's not common for our community to use to pay for you Maps or

or actually in some stores you can think of to a lot because there are no alternative major stores there is no like something as small my presence absent virtually non-existent we transition stores like China does so the tip here is just stick to videos and student stores they actually video us can change the way came second city latin america still happy don't like today we actually changed and creating live memory and a lot more interesting for for then a few things that might have erosion in Latin America the first thing is that the action the action features

came mostly to show that America so if you can a teacher the most probable we see in every in every country exist year that Mexico pursue do have like special creative stores but it's only happens actually in every time such as quite quite interesting I do believe play actually moves in a same way but I did not actually verify so place particular also thinking about promotion I was thinking else and I bought both actually social media energy to show you what social medias and it's kind it's very similar to to Europe the only difference is almost like everywhere else at a statistical factor actually Twitter YouTube Instagram actually [Music]

and users but the usage of each other twice and instead of another at the same things in Europe it's also true that they are more than 80 percent of our population actually use essentially this for media in some cases it's used a lot more than email actually email is not such a good thing outside of businesses so people use once and then I should say actually at the

fourth region be very fortunate I've attended both the community and the IG fantastic event idea and so importantly one one question before we move on to our exit so uh so my question is does the revenue breakdown in Latin American countries - to be honest I haven't actually checked it is very related to the population so there actually is the correlation

definitely I am not sure if that explains the whole what or not to something well my my Twitter account [Music] you