What does the research say about latin america?

According to "How to Win on Mobile in LATAM": Across LATAM, Gaming apps reached 9.42 Billion downloads and $1.46 Billion in consumer spend overall.

What does the research say about latin america?

According to "How to Win on Mobile in LATAM": Hypercasual games led in app downloads, making up 32% of all downloads.

What does the research say about latin america?

According to "How to Win on Mobile in LATAM": Games made up 50% of LATAM consumer spend in H1 2021, compared to worldwide average of 68% as share of non-gaming apps have gained more momentum.

What does the research say about latin america?

According to "How to Win on Mobile in LATAM": In Brazil, $61 \%$ of Shopping app users were Millennials.

What does the research say about latin america?

According to "How to Win on Mobile in LATAM": From July 2020 - June 2021, the region generated 15% of total global downloads on iOS and Google Play.

Latin America

8 documents·79 charts & figures·69 verified statistics·6 publishers

Key Statistics

Across LATAM, Gaming apps reached 9.42 Billion downloads and $1.46 Billion in consumer spend overall.
Source: How to Win on Mobile in LATAM
Hypercasual games led in app downloads, making up 32% of all downloads.
Source: How to Win on Mobile in LATAM
Games made up 50% of LATAM consumer spend in H1 2021, compared to worldwide average of 68% as share of non-gaming apps have gained more momentum.
Source: How to Win on Mobile in LATAM
In Brazil, $61 \%$ of Shopping app users were Millennials.
Source: How to Win on Mobile in LATAM
From July 2020 - June 2021, the region generated 15% of total global downloads on iOS and Google Play.
Source: How to Win on Mobile in LATAM
Core subgenres (Simulation, Strategy, RPG, and Shooting) generated 60% of total spend but drove a much lower share of downloads at 25%.
Source: How to Win on Mobile in LATAM

Charts & Figures

The image is a screenshot of a webpage from the newspaper "1era Edición" for the year 2026

The figure is a legend that explains the color coding used in the visualizations of the paper "A Survey on Visual Analytics for Big Data." The legend indicates that each color represents a different category of data or information. Here is a detailed description of the colors and their corresponding categories: 1. **Purple Circle**: Represents "Productivity." 2. **Blue Circle**: Represents "Books & Reference." 3. **Cyan Circle**: Represents "Lifestyle." 4. **Yellow Circle**: Represents "Music." 5. **Pink Circle**: Represents "Games." These colors are used to differentiate between various types of data or information that the visualizations aim to represent. The figure likely includes multiple such visualizations, each corresponding to one of these categories, providing a comprehensive overview of the data distribution across different domains.

Documents

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Report

How to Win on Mobile in LATAM

This analysis examines the mobile application ecosystem in Latin America (LATAM) from July 2020 through June 2021, a period marked by rapid digital acceleration due to the COVID-19 pandemic. The region emerged as a high-growth market, generating 20.9 billion new app downloads and $3 billion in consumer spend. A defining characteristic of this landscape is the dominance of Android, which accounted for 89% of all downloads, though iOS maintained a significant 56% share of total consumer spend, indicating high monetization potential per user. The geographic scope focuses primarily on Brazil and Mexico, which together generated 73% of the region's downloads. However, the findings highlight a fragmented market where smaller nations like Uruguay show higher per capita spend despite lower download volumes. Engagement is exceptionally high across the region; users in Brazil and Mexico averaged 5.4 and 4.8 hours daily on mobile devices, respectively, surpassing averages in the United States. This high engagement is driven by a young demographic, particularly in Brazil, where the average age is 33. Industry segments showing the most significant momentum include Finance, Shopping, and Gaming. Finance app downloads in Brazil grew by 36% year-over-year as users shifted toward neobanks and digital wallets. In the gaming sector, which represents 50% of total consumer spend, hypercasual titles lead in downloads while core subgenres like Strategy and RPGs drive 60% of revenue. The retail sector saw the rapid rise of foreign entities like Shopee alongside established regional leaders like MercadoLibre, often utilizing gamification to drive retention. The data, sourced from App Annie Intelligence, suggests that success in LATAM requires a platform-specific strategy favoring Android for reach and a localized approach to subscription pricing. As internet penetration continues to expand, the region is positioned as a critical frontier for global mobile publishers and developers.

market-analysis player-behavior mobile+1

data.aiJan 2021

Publishers

Esports Charts3 data.ai1 AppsFlyer1 App Annie1 ASODEV1 ADVA – Asociacion de Desarrolladores de Videojuegos Argentinos

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Report

How to Win on Mobile in LATAM: 2021

The analysis focuses on Latin America’s mobile ecosystem from July 2020 to June 2021, revealing a region that has accelerated digital adoption and monetization amid the pandemic. Mobile downloads surged 76 % year‑on‑year, reaching roughly 21 billion across iOS and Google Play, while consumer spend climbed 26 % to $2.9 billion. Android dominates downloads (≈89 %) yet iOS retains a higher spend share, commanding 56 % of total consumer expenditure. Brazil and Mexico together generate 73 % of regional downloads, with Brazil’s per‑capita income lower than Uruguay’s but still driving significant spend growth. Gaming remains a key driver, accounting for 50 % of LATAM consumer spend—below the global average of 68 %. Brazil leads in both downloads (4.6 billion) and revenue ($557 million), with Chile showing a strong spend‑to‑download ratio. Non‑gaming verticals such as Finance, Shopping, and Entertainment also expanded; finance apps grew 36 % YoY in Brazil, while shopping app downloads rose 30 %. Entertainment became the largest spend category in four of six major markets, reflecting limited Smart TV penetration and a shift to mobile streaming. User engagement metrics underscore high daily time spent, with Brazil averaging 5.4 hours per user and Mexico 4.8 hours—up 32 % and 36 % respectively from two years prior. Social, tools, and business categories saw the largest increases in sessions and minutes, indicating opportunities for productivity and contactless payment solutions. Demographic analysis shows a youthful audience: 61 % of shopping app users in Brazil are Millennials, and Gen Z dominates photo‑video and entertainment segments. Overall, the report highlights LATAM as a high‑growth mobile market with distinct platform dynamics, strong gaming and finance opportunities, and an emerging preference for mobile‑first entertainment and productivity apps.

market-analysis mobile latin-america+1

App AnnieJan 2021

How to Win on Mobile in LATAM

How to Win on Mobile in LATAM: 2021

Latin America

Key Statistics

Charts & Figures

Documents

Publishers

Related Topics

Market Analysis

Mobile

Esports

First Person Shooter

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Streaming

Pc

Player Behavior