Global mobile user acquisition (UA) spend reached $78 billion in 2025, representing a 13% year-on-year increase.
02
Studios can access non-dilutive financing to cover up to 80% of monthly UA spend per cohort, avoiding equity dilution while scaling growth.
03
Repayment is tied directly to cohort performance, with the schedule beginning only once the return on ad spend (ROAS) reaches the 100% breakeven point.
04
Eligibility requires a minimum of six months of clean ROAS data and an average monthly payback of $100,000 from predictable cohorts.
05
Underwriters evaluate studio eligibility by benchmarking cohort data against a database of over 5,000 mobile app cohorts, focusing on metrics like margin of safety, volatility, and payer retention.
06
Studios must integrate data from platforms such as Appsflyer, Adjust, GCP, or Snowflake to facilitate the underwriting process and facility sizing.
Insights
01
Global mobile user acquisition (UA) spend reached $78 billion in 2025, representing a 13% year-on-year increase.
02
Studios can access non-dilutive financing to cover up to 80% of monthly UA spend per cohort, avoiding equity dilution while scaling growth.
03
Repayment is tied directly to cohort performance, with the schedule beginning only once the return on ad spend (ROAS) reaches the 100% breakeven point.
04
Eligibility requires a minimum of six months of clean ROAS data and an average monthly payback of $100,000 from predictable cohorts.
05
Underwriters evaluate studio eligibility by benchmarking cohort data against a database of over 5,000 mobile app cohorts, focusing on metrics like margin of safety, volatility, and payer retention.
06
Studios must integrate data from platforms such as Appsflyer, Adjust, GCP, or Snowflake to facilitate the underwriting process and facility sizing.