Team Liquid, Shikenso Extend Partnership for Five Years

Key insights

5 takeaways

01
Team Liquid and AI-powered sponsorship analytics firm Shikenso have extended their partnership for a five-year term.
02
Shikenso will continue to provide sponsorship tracking, measurement, and reporting services across Team Liquid’s livestreams, video-on-demand, broadcasts, and social media channels.
03
The renewed agreement aims to standardize data-driven sponsorship valuation and reporting across Team Liquid’s global operations.
04
Financial terms of the multi-year partnership extension were not disclosed.
05
The collaboration focuses on improving product development through direct feedback from Team Liquid’s commercial team.

Summary

Team Liquid and AI-powered sponsorship analytics firm Shikenso have formalized a five-year extension of their existing partnership. This long-term agreement ensures that Shikenso will continue to provide comprehensive sponsorship tracking, measurement, and reporting services across Team Liquid’s global operations. The scope of this data analysis encompasses the organization’s diverse digital footprint, including livestreams, video-on-demand content, professional broadcasts, and various social media channels.

The primary objective of the renewal is to maintain high standards for sponsorship valuation and performance optimization. By leveraging Shikenso’s AI-driven tools, Team Liquid aims to enhance the consistency and accuracy of its sponsor reporting. Both organizations have emphasized that the partnership is designed to foster a data-driven approach to commercial operations, with the ultimate goal of establishing these measurement practices as a broader industry standard within the esports sector.

While the financial terms of the deal remain undisclosed, the extension highlights a continued commitment to integrating advanced analytics into the business of competitive gaming. The collaboration focuses on supporting Team Liquid’s ability to provide transparent, actionable insights to its partners, thereby strengthening the organization's commercial infrastructure through 2031.