SPORTFIVE Extends Partnership With Saudi Esports Federation

The global sports marketing agency SPORTFIVE has extended its partnership with the Saudi Esports Federation (SEF), continuing a collaboration that began in 2022. This agreement solidifies the agency’s role in providing strategic sales support, project management, and on-site operational assistance for the federation’s various initiatives. While the financial terms of the extension remain undisclosed, the partnership underscores a significant commitment to the growth of the esports landscape in Saudi Arabia.

A primary focus of this renewed partnership is the upcoming Gamers8: The Land of Heroes event, scheduled to take place in Riyadh over an eight-week period beginning in July 2023. SPORTFIVE will serve as the lead partnership agency for the event, which encompasses a broad spectrum of activities, including high-stakes gaming competitions, music performances, and industry-focused conferences. The event is notable for its substantial financial scale, featuring an overall prize pool of $45 million USD.

The competition lineup for Gamers8 includes several prominent titles, such as Counter-Strike: Global Offensive, Dota 2, Fortnite, PUBG, Rainbow Six Siege, Rocket League, StarCraft II, and TEKKEN 7. By managing these high-profile tournaments and associated commercial partnerships, the agency continues to play a central role in the Saudi Esports Federation’s efforts to establish the region as a major hub for international competitive gaming and entertainment.