Solopreneur Success: Balancing Work, Life, and Passion with Matej Lancaric

[Music] hey folks and welcome to the deconstructor of fun podcast I'm your host Mish katkov and in this episode we're going to talk about solopreneurship now I find this topic incredibly relevant to all the resizing the companies are making and resizing meaning a lot of layoffs and I think in this year we'll be having even more layoffs than we had unfortunately last year now from the perspective of the folks that were La off they're probably thinking about becoming a consultant and that is an interesting job because it is flexible it can be very lucrative depending on your Skillet but most importantly it is the type of a job that makes you independent and then from company's perspective as they becoming more cost efficient using contractors Consultants uh is flexible it is many many times more cost efficient than using full-time employees so to discuss these topics my guest today is mate lanich a well user acquisition and

marketing itself with over a decade of experience of launching scaling and marketing games and he's here on this podcast to to share his Incredible Journey as a solopreneur from working as an employee in many of the Eastern European mobile Publishers to starting his own thriving solopreneur business that generated € 1.5 million EUR in Revenue last year with a healthy 50% profit margin so in this podcast mat and I will be discussing and Diving really deeper into his insights on balancing work and personal life because being a solid preneur entrepreneur can be very allc consuming we're going to talk about the importance of efficiency and focus because when you're in charge of your own work you're in charge of your own schedule there's nobody telling you what to do and and that could be challenging for folks not um accustomed to that and we're going to talk about how to build a reliable support team because even if you're a solopreneur quite often you're using subcontractors and partners so that is an important part of the job now

whether you are season solar preneur or just starting out I think this episode is packed with valuable advice and inspiration I learned a ton and I think you will too so without further Ado let's get started our friends at apps have something really interesting to share they released the state of AD creatives in app marketing 2024 report together with Tik Tok and cplay and as you all know in the fastpac world of mobile apps understanding consumer engagement with ads is crucial apps's latest report reveals that a tiny 2% of AD variations captures a massive 68% of AD spend showing the importance of finding that winning ad for gaming apps longer video ads on social media boost retention while authentic user generated content performs the best hyper casual games lead in downloads but there's an interesting twist and then there's all the insights about using AI in your ad creat all of this and more in the latest state of the ad creatives inapp

marketing report by appsflyer access the report by Link in the description or going to apps.com then go to resources then go to reports just easier to click on the link below anyhow check out the uh awesome report by abser and let's get back to the episode mate lanich welcome to the podcast nice is this first time no I was on twe before uh this interesting uh discussion with Eric sufer about hyper casual stuff and whatever else and H interviewed by I was interviewed by JK actually long time ago about creatives and but yeah like this is the first time I'm actually on yeah well we're going to do a proper Deep dive so for folks who don't be UA U there's G to there's going to be zero UA in this one so anybody who wants UA uh

sorry guys get out yeah um so um mate Lovich you have you are UA and marketing consultant for the past decade a successful one uh you've posted openly your your increase of Revenue you're representing the Slovakia's second fastest growing tech company uh I'm not going to insult Slovakia and Slovakia companies yeah but it is a small pond let's let's put it that way it is it is a very small pond it's like 1, 300 people in gaming in Slovakia which is I mean I have more subscri subscribers in my newsletter yeah but but nevertheless in the last last calendar year you made 50 1.5 million with 50% ibida which is nothing to sneeze on uh for for a person coming in from Slovakia running marketing globally so it is a truly feat uh your podcast uh where you're a co- co-host with uh yakob and Felix the

beautiful Viking uh called called two and a half Gamers is doing um is doing great it's h it's big it's traveling we've gotten a lot of ideas like when when you record it outside like when you go into events like that's a good idea I should be doing that too trying not to copy but getting inspired and it's been definely inspiration very yeah it's just it's good it's just just inspired it's a it's a good stuff so whenever you see good stuff you need to be inspired by good stuff done so so definitely that and then before your Consulting Journey you let marketing at companies like boom super scale and pixel Federation so Eastern European powerhouses yeah pretty much yeah yeah that's that's basically it thanks yeah and and most importantly you're a dad and and I'm saying most importantly because you had this amazing blog post called the Journey of a solid preneur finding success in being yourself this is the chat gbt title

uh obviously obviously obviously but despite the the chat gbd title everything that was written was all you it was very much from the heart and if folks haven't read this um this blog post I recommend it it's going to be in the links uh in in the link below so do check it out uh but there you really talk about the journey in the most raw authentic way uh which makes it a very fun read that's and very long one as well well it's a it's a fun and a long one read but it is entertaining which is the most important part and uh a lot of people are being laid off there's never been more Consultants than there is today everybody's a consultant so now we're not going to about talk talk about Consultants we're going to talk about solopreneurship uh we're going to talk about your journey your learnings how you what you can share with the audience but we're going to start with something that is the easiest question like a warm-up a stretch out uh people always ask

about about what is your typical day jeez yeah and so I'm not going to ask what's your typical day I'm going to ask what did you do yesterday yeah I was like I reading the question like what what what your typical day I was like [ __ ] hell like is this the really the great opening question like oh my God you could better but yeah what did I do yesterday it's a good one because um I my Tuesdays are always packed uh meaning I kind of I don't want to go like why wake up blah blah blah but I kind I kind of wor work I started working again with the pixel Federation guys here in Slovakia so I actually drive to their office I spend time there and then I drive back I have few calls and then I'm kind of spending the whole Tuesday or the Tuesday afternoon with my my daughter so I take her and go to play wisley which is like a activity for children so I I'm there and then I go back I have one quick call and then I just until the late afternoon I'm spend time with my daughter and then after she goes to sleep I either on Tuesday day

either write or do some work and then I just go to sleep as well that's kind of kind of the the Tuesday let's call it that way okay so you have certain set schedules for different days oh yeah I have I mean that I I don't want to say I have to but I kind of do because I have a lot of things that I do on a daily basis and I usually have like Yeah Tuesday this is the set day if I want to do something on Tuesday nah most probably no on Thursday I also have like a long day in terms of the like weekly calls calls in general and then Monday Wednesday and Friday I try to have a little bit more flexibility because yes I I also want to you know do deep work as well but then for example Monday evening I usually write uh my newsletter it's always like this is the set like two hours in the evening I just write newsletter Wednesday I usually write articles because that's kind of keeps me me going and you know it's a relaxing

thing on Friday H you know Friday what can you do on Friday nobody wants to work so I do kind of like a deep work on Friday because there's no calls usually because everybody's oh my God it's Friday I don't want to work anymore you know how it's called Friday work from home Friday AKA day off AKA I work for my daughter's room so you know like all the toys there's no day off there no for Sol preneurs but I meant for the uh for the for the the people the employees yeah yeah yeah the employees that's true that's a that's a very important thing that you mentioned is that because you have many clients and you have also your media business uh you are setting different so your schedule is based on a week and you're keeping it set so your brain is ready you're not coming to a table and like okay should I write should I go through emails with the clients should I run a see what's going on in my creatives and the UA campaign like what should I be doing but it's everything is set like a sport schedule Monday is a leg day Tuesday is arms

whatever ABS whatever yeah whatever Wednesday's cardio no it's it's it's very important because then people ask you like okay well it's so many things that how how can you even do it like yeah like this is this is the way if well usually record on Friday our podcast if that kind of that schedule moves to let's say Saturday or Sunday then my all post production kind of also activity moves to let's say Monday and then my whole schedule is [ __ ] BAS basically and I need to find these places here and there just to fit the schedule somewhere else that's why like this these different days and just kind of time slots are flexible on Wednesday or Monday a little bit so I can then yeah if something moves then I can I can do it that in that you've heard of heroic Labs by now and we keep talking about them because in today's mature Market you need every Edge to be successful rather than spending those precious company dollars on building game Tech focus on building your game game and shipping it get into

your players hands faster and grow your community heroic Labs is Battle tested partner and friend of the podcast their Tech enables you to be flexible creative and scale for Success heroic Labs has your Tech stack covered whether you're looking for a worldclass backend game server an amazing game development framework Fantastic live Ops tooling or reliable Mass scalability heroic Labs has solutions for all of these challenges and it's not just us a deconstructor of fun praising heroic collabs the company works with some of the world's biggest Publishers on many of the Beloved games focus on your game save a big chunk of cheese and avoid Tech risks with heroic [Music] Labs how how many hours a week do you work does post- production preparation for podcast and writing articles and blogging and newsletter count this work yes yes in that case uh uh I would say

it's full week as as normal people do in at work but I don't count that as um as a work because I really when I write it is connected to work but it's more me time is more me time so yeah okay I'm going to quote I'm going to quote you going solo and juggling clients writing articles podcasting and parenting it's a piece of cake some folks Netflix and chill I blog and create to recharge my brain batteries yeah pretty much but nevertheless you get paid from newsletters and media uh we had sponsors we now have one and I have paid subscribers kind of section on on my newslet that counts at work that's it but that's one per month kind of but yeah I mean that count as work my vly newsletter doesn't because that's not paid there is nothing paid basically yeah but it's marketing then it's marketing of your work so that's the

thing there's the thing like in my opinion there is no work versus life it's only one or or the other or is just kind of like a life that's it I mean that's like that's why I don't count this as work maybe I should but who who tells me what should I do or should shouldn't that's you know that's the beauty part I I 100% agree and I have exactly the same mindset because we're enjoying the content creation part we are doing it not for the clicks for the sponsors for everything it's it's a way for us to think to think by writing or think by going on a podcast but for everybody else and I think this is kind of like the separation between entrepreneurs and employees um anything that you do that is not your sort of a [ __ ] off time of netflixing or doing sports or spending time with your family because you writing is spending time is away from from you the time you're spending with your daughter and your wife so they must consider you're

working even though you're like oh I'm just chilling so uh so those are those are the type of type of things and and kind of like my my question regarding that is is like how do you balance if not work life then work and relationships as a solo solopreneur and can you maintain that healthy balance between the time that you're spending with your family with your friends doing other things that are directly related to your work yeah uh I usually don't work on like at full capacity because that's if if I did that there's no kind of spending time with my family or or anyone else or just doing anything outside of work so I try to do that and and first like family comes first always so I that's like the main priority I mean that kind of can sound like I don't work at all but but like family first

daughter First Health First so yeah I do go to the gym run all the other activities so my brain stays healthy and then I work count sometimes no well sometimes but in the between so in the between so that's that's like that's the balance that's the balance and I kind of when I was younger obviously and I fully employed I was like oh what God yeah of course I work like 10 hours per day sometimes eight sometimes 12 because it was a lot and I couldn't really manage the time properly because I don't I believe you can't work more than six hours per day with full Focus everything above that is just like it's you're not efficient enough you're just not efficient enough yeah I I I would say you can work more than that but you're not going to be efficient the next day yeah cuz we've crunched and there there have been moments where you where you go hard and let's say there's a client deadline even that you're until midnight you know making uh the final

deck but the next day you're just depleted and so it eats away from the overall batter there's the deadline there's the deadline is your decision to to work until the very last minute of the deadline so well sometimes let's just say so even solopreneurs have teams or people who they work with and sometimes whenever uh you have a team member that doesn't deliver the buck stops at you so so if something is not good enough you are the one the responsible for the end result and then you sit an all nighter and make sure that it is according to the Quality yeah that's why you have a buffer you have a buffer so you know if something goes wrong something goes wrong it's [ __ ] and then but you're try you're right yeah you're right because yeah I'm the I'm the last one but like look so there is the creative team that I have obviously that produce creatives because I can't I can't do it like I'm sorry guys like I I can't make videos yeah there AI is coming yeah I I use quite a lot of

AI anyway so so obviously they they work on the creatives and uh I'm responsible for the the quality and everything but I have this team that trust that I kind of built over over the years that I don't even I don't even control the quality because the bar is so high like every time there something is coming from the production like it's ready to go ready to go the to the company I work with and that's that's kind of that was built over the years obviously so now I don't need to it's like kind of if something goes wrong it's on my head but I trust in fully that uh the outcome is great that I can I can ship it already yeah so the important notion from that is for anybody you know going on this path is despite being a solopreneur you still quite often have to have a team you I think you need help uh and also we we

discussed this with uh with Sam from last more on our podcast and he said there are like 20 people in the company I was like ah okay so how do you manage things like oh we work with a lot of external Partners like ah okay okay that makes a lot of sense that makes a lot of sense so yes of course like uh I do work with a lot of AI stuff that I don't need anyone else which is a amazing help but yes with creatives and all of the other stuff yes that's 100% like yeah and even even like repetitive work or not repetitive but certain work that isn't not your your your wheelous when it comes to editing sometimes you know we use editors we whether I do all post production by myself come on yeah well I think it's a very I think it's an incredibly expensive post- production that you're doing uh based on your hourly price so just just that's true but but this is I mean I we could I mean we had this discussion million times before we could have out and I could do it I mean my my creative team could do

it anyone from the team I just don't want to to them to to do this because it's something that I I these skills I wanted to learn so I want to work on that and these are like these different bits and pieces that I can just add into the post production that they couldn't all like all this fun stuff and it's kind of still my baby and I know it's absolutely selfish and I we could do better and we could maybe grow a little bit even faster than than what we are doing at the moment I still want to do it because it's a little very good learning experience for me and also the time management and everything it kind of fits my schedule and with the help of AI I was able to reduce the the post- production time heavily heavily so yeah I mean it's not bad it's not bad but yeah it's you do it because you do it because you want to do it and that's I love it and I love it I love it I exactly so there's a there's a difference it's is not a you should be using somebody but you do it because you

want to do it and you understand the tradeoffs um I wanted to ask you about this thing of going offline so a lot of the things that you write in your in your um essay or self-revelation or however you want to put it a blog post is that you like to be thinking about work all the time like even in this conversation you're not associating writing a newsletter piece as work yeah if I would ask you your wife you'd be like he's right there working so so what do you think about what do you think about this notion of offline because I've I've got messages from you when you were on in um malades all the time and you're portraying like you're this oh I'm like [ __ ] offline I'm just like this is my drink but you're doing work messages out of there so talk to me about going offline and why can't you go offline was so good because I I was the last time I was with MOS I just published this uh hybrid casual UA paid news newsletter and I remember you in

your in the DF s like oh my God if you are doing this on your holidays like I can't even imagine like what are you doing in the normal work day I mean yes yes that's true but the thing is like we just came there everybody went to sleep already I was like huh okay I can't go to sleep because I'm not tired it's like okay let's just do this and I just like did it in three hours suddenly and then there was the there was the blog post and ready to go live thing is uh and I was just listening to to other podcast which is called smartless and also these guys uh these are actors and they were talking about how back in the days when you don't didn't have like a cell phone or anything and you were just you know staring at the wall like you're bored right it's like okay and then kind of spars create creativity this is what's happening in my head when I'm lying on the beach okay I'm Ling lying on the beach kind of you know relaxing I'm still lying physically lying on on on

the beach but then my brain is still working and thinking about okay what can I do better what can I do this way how can I use maybe some idea and then like that's happening and I can't turn it off I don't want to turn it off because it kind of recharges the whole kind of energy and it motivates me even more to just you know get back and like oh my God I have such a good idea here so like Felix called me idea machine like I should go on holidays more because I was just writing all the ideas into our uh our two and a half Gamers uh chat and I was like oh my God this is great and some of these ideas are just now live on the podcast and it's it's doing really really good so that's that's how I kind of go offline give me an example well so we have these live uh review episodes we had Mika honen we had Sam from lesmore so we we have we talk about the game and the product Deep dive that we started doing last year and I was like oh my God you know what we have

friends that can come you call a product deep dive no we don't okay cuz we call it product deep I'm like did we call it accidentally by the same name as it's called game reviews game reviews what okay got it it doesn't matter I was just like did we steal it by an accident no no and I was like oh you know like we should we should invite these guys so we talk about the game we review the game and they can actually you know say oh you're right or you're wrong because you only have external data this is our own data and those episodes are doing amazing so yeah I mean why not that's okay that's that that makes sense have you always been like that or did this happen 10 years ago when you when you essentially went to Sol like when you started this Consulting business are you already running it as a as you working full-time and then you kind of transition which is the best way to transition to Sol preneur is first lay out the foundation don't get laid off and then become a consultant yeah that I mean that is that

is a good way yeah I was fired I'm now I'm a consultant like yeah I'm not sure that's how work it's more like you have a job and you create another job and you see more poll more interest that this next job you're switching jobs going somewhere where you're even more productive like that's anyways that's the semantics but um but my question is have you always been like that when you were working just as an I'm not going to say just when you were only an employee were you still like this or were you just kind of kicking it I think uh when I I think I wasn't like this always but when I started going on like attending these conferences and I was looking at all these talks which is Wake as [ __ ] it's like oh my God nobody's sharing anything like this universe of truth I was just sitting there come on guys I was like ah you know what h i could I could I could stand there and just talk about something else and it could be just you know valuable so I started thinking right there like oh my God okay

what can I do better how can I do it this way or that way and the show actually numers so I think it was around the time when I was Employee but then I started doing these talks articles and blogs and yeah like you said like there was an interest in that because people like oh my God like he's actually sharing numbers ever seen that before like okay interesting so I think that was at that time and then that kind of sparked all these like creative it and all of these like oh my God okay like we can we can do this or I can do this so so it really kind of okay that's that's a good notion because what I'm trying to understand is or when people are listening to this like do you have to be like like are you be are you acting as an entrepreneur before entrepreneur or does that get enforced when you become an entrepreneur okay okay then we need to take a step back because I mean when we before we we started recording you mention gentlemen's right so that's my my company's name which is terrible name but uh in gaming World in gaming world

uh but then uh when I started just working in online marketing uh we there was my friend who started this gentleman's company and it was an e-commerce brand and we had all these like bow ties bracelets notebooks backpacks all like these different things so we we we were selling that and uh and I was like it was my company so I was running all the UA all the search engine optimization everything so we kind of spent the money and we really had to get the money back because I mean it was well I can't I can't call it boot shop because it wasn't even boot shop like some money that we had from Saved from from I don't know like teenagers whatever so I spent 5K and I had to get the 5K back so it was kind of already like this mindset of spending and getting the money back because if I don't get the money back then well the company just goes away immediately so at that time I kind of

started doing these like entrepreneur kind of stuff and translated that to the UA at pixel Federation and then the the companies afterwards because that kind of taught me that I really need to pay attention where I spent the money how I spent the money and if and when I get the money back that was really important so that was even before going to like the gaming industry and then we sold we sold the brand and then the stay the company stayed but I mean very small amount of money but still got it very good learning experience but but you would still say that that only once you be only once you take the responsibility of an entrepreneur you become more entrepreneur minded I think you need to have it inside of you in some way but it's still I think you can still learn the the robes and learn as you go you just need to start because if you but yeah you still need to have it inside maybe a little bit as a seed but as soon as you go and just really do it properly that's

when you just start to understand like the whole like how complex it is and what you need to do and how you kind of need to count on yourself because there's nobody else that will do your job only you what type of a person is fit or good fit at being a consultant in your opinion crazy enough crazy crazy enough no it's because it's an emotional roller coaster I mean we always talk about how great it is is you know all the flexibility you know yeah I posted the numbers everybody oh my God it's that's amazing I'm just going to be a consultant now I'm going to make a lot of money not really not really it's it's really hard you always get these like different messages from the companies like ah yeah we want to work with you and then they disappear for four months and it's like oh okay and then then they come back like okay let's start work with work together and then after one month oh you know what we just found someone else who's like 50% % cheaper than you he's going to do everything

it's like huh okay good for you it's like all these yeah all these things and it's really hard it's really hard and you know like you I I still don't believe in let's say a minimum length of the contract so I have like one month only so that's kind of partly on me but I'm always being very transparent and honest and that's why kind of these roller coasters happen all the time so you're it's it's very uncertain people are usually very happy about being certain in like full-time job that's why they chose choose full-time job because it's kind of you know you can well even these days you can't be very sure that he was won't be laid off that's that's very true but at least it's a little bit more um comfortable to be in in the like full-time employee rather than just a consultant that needs to you know get sign the clients or sign the the company do actual work it's not only that you

know you do all the admin stuff accounting and and stuff like that you know so it's it's not easy that's yeah that's what I would try to so as a consultant I think you put it this way you're getting fired and hired every month oh yeah oh yeah exactly exactly and that is the emotional roller coaster yeah exactly because then like you know like you work with like one company for two years and then they get Acquired and then you you get a call like Christmas Eve like hey so you're you know terminating the contract what yeah you know I can't say anything about it but you know from this point I was like it's it's uh it's terminated like H thank you very much for calling me on [ __ ] Christmas Eve you had Christmas Eve call where your was terminated yeah yeah yeah yeah so it was quite uh unpleasant but I mean that's what you do I mean what can yeah just uh that's the emotions that's why you have contractors because they can be like at any point exactly that's like the first okay so we need to lie

off people oh wait a second we have few contractors bye guys yeah immediate cost saving yeah yeah yeah exactly exactly um what kind of a person do you think would fail at being a consultant a slow lazy person I mean that are not like flexible enough because everything is changing in in gaming especially and if you're are working as a consultant it's like on steroids like everything changes immed everybody wants to do everything right now which I found out it's not very true like everything can wait everything can wait but I was like oh my God we need to do do this now immediately it's like ah and if you're not you know Gile enough or flexible enough then you will fail because you can't adapt to like new circumstances that is kind of changing every day but then what else slow and lazy is kind of lazy answer let's let's go

deeper like slow and lazy is going to be challenged at most of the jobs except big corporations I think they will thrive in those type of jobs where you're not causing any kind of a harm or or pushing anybody you'll just like managing okay okay so so okay I think let's say if somebody is like a good professional let's let's put it this way somebody gets laid off in marketing from Riot boom big name big project um five years at riot tell me tell me a positive version of that person being a good consultant and tell me what kind of a characteristics would make that person a weak consultant ah I'm not sure if like it's it's a good or we good or weak but so the thing is like what did you do with ri right it's like and what kind of consultant you want to be it's like UA consultant ah most probably you will fail miserably miserably yeah then like with marketing concept what that does that even mean like brand maybe I have no idea like what that like you can just talk about oh my God I was right blah

blah you actually need to do the work and not all only like just talk maybe just you know if you have the experience from like I don't know we just launch TFT and I was the the I was that person responsible for that Lounge I did a b c d all the all the strategy this person definitely I think can do well you're talking about Jen no I not she's exactly that person okay okay okay I just I just made this up then if someone was on the team is like on the sidelines then oh you know I just I'm kind of riding the way of being in that team I'm not sure if I could yeah if that person could do anything just like talk and that would be just a very big consultant and then you always see this like yeah like I was laid off from the job I'm going to be a consultant and then in four or six months oh you know what I just joined this company like huh

guys we know this is yeah this is like how I kind of would say this is like a weak consultant because you can't do it it's a lot of stress so more experience from from sort of a trenches so you so preferably worked at a compactor company or where the teams are more compact even in a larger company where you were doing something that is that other companies can learn from because what when it comes to hiring a consultant if somebody hires somebody for let's say you know Riot or blizzard as an example if they haven't been doing those things they have been doing them with uh e either a larger team or external service provider and they would say oh this marketing campaign yeah I I have all the contact information like they're based out of New York this this film cost $3.5 million uh the creative was 1 million then we can we can totally do it I can I can I can help you out guys yeah no worries yeah yeah but like you said you said it right like you need to be in the

trenches because then you know and you can help with the companies with whatever they they're facing the issues they're facing because if you they if you're not in the trenches then you just yeah that's it that's basically and it and the companies will find out quite quickly like if you don't add any value then it's like you know what thank you very much bye because that's it that's like that's the end that's the end step into the future of game monetization with exola exola empowers developers and Publishers to market sell connect and optimize their games globally from payment solution to a full suit of tools designed to grow your games Revenue while fostering a lawyer player base exola is your game's gateway to worldwide success with exola the world is your playground visit exa.com today and find all the solutions that will help you to power your games into success everywhere

what um that's that's an interesting point I'm going to return to that uh what were some of the biggest challenges you faced when transitioning from being an employee to being a solopreneur well I think um the fact that I'm terrible at sales honestly I I can't do sales I can't do like Outreach or whatever like these like I think I think that's [ __ ] because you have a media channel you have literally your own marketing channel uh true but it's not like the like the traditional sales like you know like a salesperson like oh know I need to go and sign this come on no like you have much more stronger thing than a traditional like cold calling never worked yeah you have literally a like I was companies yeah but now yes now yes but then before before that we can go go back like 8 years I didn't have Channel I didn't have anything basically so and that's like okay so how do you now kind of sign companies and work with the

companies like that was like at that time I was like oh my God like I I can't I can't do this so yeah that's why I kind of created this like talks presentations articles channels after because I yeah I'm more comfortable just writing and like I said like it's kind of relaxed for me then I'm just you know just going to talk to people like hey hire me because I know you know I do my job well I can improve your Ro ass by 32% yeah exactly exactly so I I'm terrible at that but yeah I'm I guess I'm good at like yeah like creating content and like we have these media things yeah now yes it was a journey also not easy got it and and talking about the clients because you said like you know if client doesn't get immediate value from you uh they will terminate the contract of course yeah easy easy as that sometimes it is very hard to give

value to to clients because the client might be the bottleneck for you being able to deliver value that has been that has happened unfortunately unfortunately so talk to me like mult yes so talk to me about um what makes a good client and what makes a difficult client in the sense of not like oh they have a annoying point of like nothing personal but more like the organization the way the relationship being set up so that you can deliver your the value the work that you need to do yeah for me it's always more like I work with small to mid-size companies because when I work with big companies like there are some exceptions that I I work with vuga in kibb uh before when I just had like a small role and working alongside the team but then there were other companies mainly from the US that the big companies they always fear that I'm there or the UN managers feere there to steal their jobs and it's it went

absolutely political and I was like I don't have time for this so that's like that's not nothing personal it's just like that's how the companies are structured and built so that's why I prefer small to midsize companies where it's very quick I can just on board myself in a week and just start working on it now I have also one company kind of back and forth emails for like two months which is a not the big company but a publicly traded company so all the paperwork and all the stuff it's just it's really tiring it's two months from the first Contact and we still in in these two months I would deliver like reviews all these campaigns creative like so many things and like we didn't do anything so now I'm at the point like okay well if we don't kind of sign this this week then I can't do it anymore because I I don't have time I wouldn't have time for it so that's why small midsize companies it

doesn't really matter to me if there is an there is a team uh internal or there isn't the internal U team because I still love to get my hands dirty and I can actually manage the campaigns by myself uh if there is an internal team I kind of do these like strategy overviews and strategic advisory mentoring the team and these type of stuff which is you can see the the value immediately mhm um that that makes total sense that makes tot sense uh and what is the type of like what's the difficult type of a company it that's so the difficult would be for you just a slow moving slow moving and also the company that requires internal politics yeah well it's obviously but then the company that requires me to just check in on everyday basis like hey so this is what we're going to do like this today that it feels more like when they treat me as an like full-time employee because I work in very different times in during

the day like I said in the morning in the evening during the day whatever so I don't usually respond in a second which can put some people in a very difficult position because they are used to get response immediately because of their you know full-time employees like oh my God you didn't reply for four hours like yeah well I said look I said I will allocate let's say 10 hours per week and not like I'm I can't check every day we have a weekly call I write you every other day I we have the communication going it's alive and kicking but I just don't I won't be able to just do everyday check-ins because doesn't make sense got it so companies that don't appreciate the sort of a boundaries that you set for the the Contracting deal because you're essentially a fractional and fractional means you're not there all the time communication is time can you just get rid of the fractional whatever see oh my God I'm getting allergic to this one of my former colleagues he became a fractional CMO and I was like what the

[ __ ] does that even mean so yeah but I but yes exactly yeah it's it is it is challenging I would say another uh client type that is very challenging to deliver value to is the one that doesn't give you access and so you're communicating through one point of contact and you're not really able to go around that point uh to understand the internal challenges or the way things are set up and it and then you have like these back Channel ways of going to other people who are giving you a different picture of what this one person is doing and you're like this is impossible like either either I I'm I'm looking as a totally Outsider but then why do you hire a consultant if you're not willing to give them access inter to to see be you know under the hood because I'm operating as anybody would outside of it so those are those are

absolutely impossible to deliver value to yeah it happens from time to time but thing is and uh the good thing about being your own boss is that you can say no and you can say you know what guys like this is not working so let's pause exactly exactly it's one month in you say okay cool guys this is not really yet call me when things change and here's the end report um next time if you want to do it like this is what needs to happen and then but the good thing about it is when something goes wrong you know that when the next thing is coming along you're saying this is how I like to work and you wouldn't even imagine that somebody would not give you access uh to to dashboards like and like okay by the way I need access to dashboards to be able to help you improve your product or it's like it's like I can't can't look at sensor Tower you know like what's the point yeah it's like it's it's useful but you know it's not really I can't see roll yeah I need to see LTV and custom

acquisition cost like I'm not going to do like sensor Tower downloads and revenue like exactly yeah RPD it's good but you know yeah yeah since you have the data like just yeah but it's always very thin line between like what they can like what companies can share but then yeah exactly like you need to be able to just say this up front and if you are and then everybody's on the same page like then it's that's easy yeah but it's not not always easy yeah you you talked a lot about U so now we're talking more about like how you approach your business so clients but the other thing that he talked about is like you hate goals which is really interesting talk to me about that I know it's uh it's very controversial topic um because I was always told I need to have a goal to just progress and improve and I just made something up just you know to get get that goal and kind of progress how is that like for me doesn't

make sense because that kind of limits my point of view and in the maybe short term versus long term because then I make decision based on the goal I have and that decision not might not be the best for me long term but it's best for me to just short term just to meet the goal because there is some artificial goal I need to I need to hit so it's like for me like I could say my God my goal for this year is to just increase my Revenue by 20% I mean why would that be important I mean that's like it's for me the goals are not motivating or motivators I can just work on different things without the goal just and move forward and improve and progress that's like that's my way of thinking how do you know you're progressing if you don't have a goal uh progressing in in terms of uh my pression is always like learning learning more or speaking to more people

well I understand that's action but let's say let's say we're talking about losing weight this is a really simple thing the summer is coming and you'll be like I don't have a goal I just want to lose weight how do you know you've lost enough weight that's what I'm basically asking like if let's let's make it simple like when do you know yeah it's very simple I don't uh my goal for like going to the gym and weightlifting think it's not for like yes losing weight just for me to kind of relax and and do something else but yes of course if there is a specific thing I need to do which you said like I want to just lose weight that's a goal and that's like I will do everything I want to achieve that goal because that's what I just said to myself but I don't have these goals in my business that's that's my kind of thing interesting um but I get that because of course like if you if you want to lose weight then you need to just adjust all the actions towards that

goal to actually hit it that's yeah I I I think let me approach it this way so I'm not trying to convince you about goals let me approach you the way the way I'm thinking about you would fail you would fail there's no let's put it this way there's no point there's no win condition to me if you use goals or not yeah exactly that's true so I'm not I'm not like yeah I'm not your life coach um so so let's put it this way like the way I see goals is is I would put few goals that are for the year and I put them next to my next to my screen and the reason being for that is they're not like increased something by 20% they're more like something accomplishments um but it's not measurable the accomplishments are accomplishments are let's say let's say you put it this way Rebrand super simple like one of the goals I want to Rebrand this year and so and then there's other things that that are like very achievable they they're not going to

take the full year they might take one month but what what happens is is once you have those things first of all when you complete it you can mark it off and it's good the second one is because you have so many things going around then once you start saying no to different things and yes to different things you're like wait a minute what were my goals for this year that I wanted to achieve and you be like this [ __ ] is not in in proximity and if I take this on this will be a new goal then and then you have to have like that sort of like you can take that on I'm not saying like you're locked to these things but you have you have to think about it like wait a minute I wanted to achieve these do I still want to achieve these why should I add another one can I add another thing here that wasn't in my in my goal list uh and so forth so that's what I mean it's more like uh a things you want to accomplish this year and a way for you to focus because we get tons of distraction all the time that's true but then when you distracted then you let's call it you don't achieve those goals I mean they they were not

exactly the priority for you that's my opinion and honestly like okay let's let's call this as a goal I want to spend as much time as possible with my with my daughter could be a goal but it's nothing it's not measurable I can't say like this year it's like it in well that's like that's what I want to do is it the goal yes you can you can formulate it in in a little bit of a more different way let's say I want to go to Disneyland with my daughter I want to do this I want that and and and there's like one layer deeper in that you know like that's that's the thing but yeah I I just like I kind of I agree with what you're saying but my way of thinking is I really follow my gut feeling throughout the year and my life and if I say I want to I don't know yeah I want to go and uh to Disneyland at some point in the future well that's the thing like I I most probably will go there at some point when the time is right when the time is right right now it's not a priority

so but I know I know what you mean I know what you mean so this is this is coming a little bit from um like I've done a little bit of a therapy uh but they give this really good tool of like different things that are successful in your life there's work that we over prioritize even without knowing there's different relationships there's love life there's family there's uh there's friendships and so forth and you're self and so you're constantly doing this uh basically self audit based on how you feel and you give yourself like one to five and that kind of shows you like wait a minute I'm skewing a little bit too much on the work let's pull it back a little bit let's put it here I haven't gone on a date with my wife for a long time so let me focus on so it's more like it's more like a dashboard that you look at like let me adjust a little bit I'm too heavy on this one channel so need to invest more into this one so uh and nothing can be ever perfect and and the goals for me are more like uh reminders of of different categories

like I don't even put them around only business they're more like life because as you said uh work for us is not always work it's it's just fun that we love to do uh and but it's really good to remind yourself that there we might be spending to I've I've dude I've spent so like I still get [ __ ] about like writing predictions during like December with family holidays and like ski cabins or Spain or wherever you are just waking up in early in the morning and like looking at Excel files and writing about like future of RPG category like that's not sustainable I'm not working I mean yeah well yes yes yes and no yes and no yeah and uh you would wake up anyway I guess and do something else maybe but when everybody's sleeping then what would you do just look outside of the window kind of use the time efficiently yeah 100% this podcast is brought to you by data AI now you're asking didn't they

get acquired by sensor Tower they did and that's awesome here's why whether you loved using data. a or sensor Tower the combined company will offer customers even stronger and more detailed insights on the full Digital customer Journey exciting times lie ahead as sensor Tower and data enforces go to data. or sensor to.com and get on board with undeniably the best data partner in the business now back to the episode um okay let me ask you this then if you don't have goals then how do you measure your success and before I uh mention about success I think one of the best quotes about success is by uh he's a CEO of hacker one I know this person called Morton mikos uh his quote I think is the one that I love most he says that if you are successful you do whatever you like if you're unsuccessful you do what somebody else likes it's that simple it's very simp how do you define success it's very simple I had this uh

very similar discussion with uh with my friend Fernando from Samsung at ma uh this this year and we were talking about like like I like my day like okay so I spend the time with my like 70% of the day with my daughter I I work and then I ride and then and it's like oh man like that's a def definition of success and I was like uh it's very close to what you just said as well so I do whatever I like like whenever I like and from wherever I like as well like we usually go to Santa Barbara for two months I spend time there we went to Bali for for a month before our daughter was born I was working from there and just spending time there it's like exactly like you you do whatever you like and that's beautiful because I that makes me happy would you be more happy that if you didn't have to have to if you weren't working for clients but you would be working for yourself full-time because you said like like you enjoy just writing just sitting just doing your media stuff what if you would get the

equal amount of compensation but you would only do your own media would it be even happier the thing is it's very combined and one feels the other because if I work and when I work I really enjoy like managing campaigns and everything and then I kind of enjoy talking about it and writing about it if I only write I have nothing to write about so like doesn't make sense that's why you're just looking at the sensor Tower lists and be like maybe and well I I kind of when I was at pixel Federation I I managed the team let's say partially for like six months and then I I didn't like work on the campaigns at all and I just got back to just manage campaign I was like what the [ __ ] is this like I have no idea like what like everything changed and since then I was like no way I'm not I'm not doing this it's like no if I want be you know like I if I want to talk about what I do like I really

need to do it I really need to do it because then he like oh well just empty words got it that's that's a great answer so you you're taking even not even but there's that work aspect as as positivity and I think what further fuels you is the fact that you get fired and hired on quarterly basis let's put it this way maybe a little bit less than monthly but on quarterly basis and that creates that automatic fire in you that he can't just [ __ ] off not like oh I'm not just going to do content because I'm heing Bali it's like no you have to be doing it that's that's I think that's the part of what we touched that like what who's like good and bad kind of consultant there is no day off basically yeah you just you know like you you sign a you sign a company and you do the best from the day Zero and like that's never ending like people told like told me like hey we'll give you shares so you have the skin in the game and I was like man like first of all like that you can give me shares but that won't change

anything because the day we sign like I will do everything I can to just add value because as soon as I stop like that's it that's it there's no day off so like that's maybe just like uh like my weird way of like motivating myself but uh it's that's how it is what's a perfect day in in mate L life like describe absolutely you're in Santa Barbara let give give me like what happens it's perfect day it's uh it's a wake up uh and it's the day that uh let's let's call this today as a perfect day wake up spend the time with my daughter then go to gym then record a podcast and after the podcast uh get back to work well before the before we start recording I just did like few Tik Tok creative challenges briefs so I still did some work before after work after that I will do some work on the campaigns I have few calls and then I spent time with my family again I have a business dinner with friends from Czech

Republic they just drove to to Bratislava so I have that then I come back and then either spend time with the family or just uh finish the article that I I have already started on over the weekend and that's it I mean it's it's that simple I'm I'm smiling and kind of laughing because your perfect day like it had a lot of work in it like yeah if I would ask anybody anybody I would say 10 out of 10 would tell me about totally different type of a perfect day in their life and it would not include um work working several occasions and doing a dinner for for work because it's the thing it's that if you love what you do like it's it's not work anymore and if if you want to really be the best I'm I'm I'm not the best but I'm definitely different and that's that's what it's all about I think then you need to have this passion and you need to love what you do because

if you don't then you're just not not working in the the best possible job that you can do that's it yeah yeah I it wasn't a trick question it was just okay fair fair um so what should I ask you more this is this is fascinating because a lot of the things as I said before like when I was reading your stuff a lot of things resonated because they were too familiar and um I think like like with everything but I haven't gone as far in the Solar preneur route so here's the question actually this is the question so why are you solopreneur and not why are you not running an agency I get the question a lot but um I think the motivation behind that question is is wrong I like manage campaigns I I did let teams before I like that as well but I like managing campaigns a little bit more and I that

and that's like that simple I'm not saying maybe in the future because you never say never and you know don't don't know what's going to happen in in a week or or a month in gaming industry but for me this is just what I want to do I want to spend time with campaigns talk less to people and manageress people manag less people yeah and just you know just deep work because and when every time I go to the conference I'm absolutely thrilled and excited and then on the day too I was like [ __ ] I I just want to go home like this is too much like I just want to go home yeah oh oh like the day one yes oh my God great meeting people talking to everybody great sharing like share learnings and then on the day I wake up like oh okay I'm too I I just want to go home and sit quietly in my in my room and just yeah enjoy time enjoy me time okay I I love I love being like outside a lot like it's cool to to get

out like and get that that family time and just like being working from home and everything afterwards but it's it's a it's a it's a fun thing that we do we go to a conference or do these events where there's a lot of people and kind of like and then we just focus and kind of at home riding like nerds in a basement just like just J the position between the it's like yeah it's a completely different world I know like we we talk about this with with aob as well always like we just go to the conference oh my God like this is this is just bizarre just bizarre like this is absolutely different from the the normal life I like yeah but you know let's that's a part of the yeah part of the job yeah I would say like the the best part is the the the removal of people management and it doesn't mean that you're not working with others you are yeah you're working all the time with others but there's an aspect of of a lot of companies where the people management is almost like babysitting meets Psychiatry yeah

yeah like which is which is not what the one On's and how are you feeling today what can I like it's absolutely important it's it's I don't think so I here's the thing I I've been I've been on this spectrum of like yes like f in my first company where that I worked at we never had one-on on that I went to a corporation we had one-on on like what are we doing here like what's the point of this and then I kind of became like oh of course you have to do one-on once because they're really important for you being building a relationship but you don't don't really feel the anyways and now I was I was at visiting Voodoo a couple of couple of weeks ago yeah a couple of weeks ago and it was fascinating I was um had to sit down with their head of games um by the way it's a podcast that will drop uh sometime soon but um after was we kind of ended up talking about like management I don't think this is on the podcast but I I some I asked about like one ones and so like they have 700 people working at the company yeah this guy tells me like I have zero one on I was like EXC ex me sir he's like he's like listen if you don't know what you need to do you shouldn't be here I was

like godamn it well honestly I've never done one-on ones before in both themes that I managed but then at some point they was like oh my God you know one person from the team like yeah well we should have a one-on-one I was like ah okay I like I don't do this because yeah if you need something we always talk like on a daily basis anyway so either it's you don't fit here or I it's my time to leave I don't know but it's just no seriously like I first of I hate one-on ones honestly I really it's like it's just waste of time in my opinion in my opinion so I try to limit as as many of these like stand-ups and things to just bare minimum and that's what I always did before and now I don't need to do it because I work just with myself yeah yeah and and there's there's a big difference with saying like I hate 101s it doesn't mean that I hate talking to

people or forming relationships I love going to a lunch or dinner or hanging out or doing a workout together bonding in a real way but sort of a let's sit down and let's kind of kind of talk about what you're doing and kind of how you're feeling it's like it's really artificial it's like it's something it's really and and like we only have half an hour so you pretend you pretend that you care about this and I pretend that I care about you and then we'll go through this versus like having that good relationship with a person that you can form through lunches through all kinds of casual interaction that have coffee breaks and walks and so forth and then being super goal driven we are doing this we're doing this tell like where this is going on and and just managing that person and really focusing on the goals rather than like oh how how are you feeling this week it's like how how's everything going it's like that if if there's a problem come to your manager how can I help you you have you have challenges with this all right let's let's remove some of these tests so you can focus on what's going on in your life right now that's a to totally different we're not talking about being cold we're talking about if you're a

manager and you're running Seven 8 10 101s a a week or every second you're losing work days yeah and then and then that adds like a lot of confusion then suddenly you're in this this uh this totally different mode so that is just just adding context to our Point against one- ones it's not against people it's not against caring people We Care a [ __ ] ton about people and and good relationships and making sure that they succeed but artificial meeting is not the way to to uh yeah to to be a rapper with your with the people you report to in our experience so that's that's the way but um okay so um I wanted to because we talked a lot about how you manage your time your techniques of kind of having like different time slots for different things um so jumping in on like the the lessons learned because you been doing this for a decade and there's a lot of new Consultants who want to make one and a half million a year uh so what is something that you wish you knew when you started the uh this

this gentleman's business yeah and would you do something differently let's put it this way oh yeah no no way no the thing is because I if I did something differently I wouldn't be in the position that I am at the moment just like any anything else I would I don't know resign later or sooner it would not catch me where I am at the moment so I wouldn't really change it anything because everything was a learning experience and I learned a lot about myself about business about people as well like how different people can be [ __ ] but also there are nice people as well so and also how I can I I need to communicate with because all of these things I wouldn't change it was tough yes but that's life is hard life is hard so like yeah welcome to World guys so not everybody's life is hard I mean gu no it's hard in a different point of view maybe but it's it's it's

quite tough uh so yeah so I wouldn't change anything it would were there points where you were thinking about quitting and going back working some for somebody um no why oh wow no I mean honestly uh the thing is with Consulting and not Consulting with basically everything it's consistency I mean same thing like uh we talked about going to the gym you need to do the Reps right so you need to do the Reps on the Consulting side on the content on the writing on everything it's just all about reps and a consistency so I was like yeah I mean this is hard but you know let's take a step back why is it hard then I I was thinking about losing 50% of the revenue like month over month and then said ah it's not that bad I still make 10x more than half of the half of the Slovakia basically which which again is not to too yeah it's not it's not a lot but still not that Finland is like a more affluent country to be honest like we're not

we're on the bottom of the barrel of EU just yeah jokes jokes aside I mean yeah I always said look um if if I don't have a lot of work and I can still talk about stuff so I just use the time more efficiently I either spend time with the family or just ride more or just whatever I just never never thought about just going back I just you know the thing is yeah uh I was talking to my wife about this like oh what if like suddenly everything crashes like well there's I mean what if maybe that can happen but the thing is like even if that happens and I hate this but the flywheel that started like eight years ago is still still going and it's not going to be the same as five or six years ago it's just I will keep going and just going and moving forward like there's no no step back that's just like how I'm thinking about things that's that's really interesting no plan B is

very swarzenegger approach but the thing like if you have a plan B then then you always kind of track back to plan B and it's like oh my God you know and that's why I think like Consultants now with like a let's call it like a a full like not full-time but you are a consultant and you have a job somewhere else that's a plan B that's all that's a plan B depends on the job depends on job yes depends on the job but that's a cushion that's a cushion oh you know if the Consulting doesn't work you know you can always track back to the this like let's call it side side plan or side hustle of course but yeah it's like then you give everything and everything out of yourself and like everything that it takes to just move forward mhm interesting and yeah I it's I totally understand that i' I've never had that sort of a burn the boats attitude to be honest I've tried but I'm it's just not me I

like having options and what I'm putting into under one like there's no more options it's kind of a like some people get more focused out of that I get like kind of anxious like what do you mean I can't do anything else except this it's like uh yeah any but but but it totally makes sense I totally understand why why why you would do that um what what would be your advice to somebody who who just became a consultant go out there and talk to people as as much as you can honestly like that was the best thing I could do early on like I there was a time when I was I had three conferences in a week so I was in London for like apps event then I F to Malo for Nordic and then I flew to some somewhere else to another event just talking to people and just getting know them like because it's still a people business and you if you are you know if you treat people nicely they will treat nicely you afterwards as well and yeah if you're an [ __ ] [ __ ] like they will everybody will remember that so

that's also very sleeper slow so yeah yeah again people business definitely it's just and and how about your own like building your own personal brand because you've built a brand that is unapologetically me it is still a brand it's a choice that you choose to become unapologetically you it's a very easy thing to do to be honest it's like nobody else can do better exactly thing is like I never thought about like just building a brand it just kind of happened um the thing is yeah I was always maybe too honest and too transparent in my previous jobs everybody said ah you can't say this you can't say like wait a second like what do you mean you can't say just like honest feedback constructive maybe a little bit like outside of the borders that everybody was used to but still it was constructed like you know and then I was like okay well I maybe it's something

wrong with me and then I started working as a consultant and people were just actually saying oh my God yeah we need this honest approach we we don't want sugar coating we just want to hear everything that's happening like tell us tell us the truth and then that kind of was quite a good uh experience for me so I was like ah yeah let's just be brutally honest yeah it it is definitely more entertaining let's put it that way when somebody's authentic and you're reading their text and it's not the sort of a like a like a company publication but you've gone pretty hard on the paint like the scopely drama was silly uh like honestly H I had I had an opinion and it's great when you can share the opinion sometimes I'm right sometimes I'm wrong it was still an opinion but like how like what kind of like drama it created oh my God it was and I wouldn't even like think about this I was great

was it was it worth it absolutely worth it absolutely worth it cuz there's still still people on both side of the spectrum and I there's not there's not there's mate luner and then there's everybody else that honestly I that's not even true but yeah like that's that's that's there and it was absolutely entertaining and it was so much fun but yeah like that's that's part of the part of the I guess plan there's three and a Half Men on the other side there's you two and Joe Kim wow you would be surprised you would be surprised I'm just kidding I'm just I know I know I know I know I know half joking that's why it's three and a half U so um yeah so got it so so advice to to the uh aspiring solopreneurs is just to go out uh it's a tough thing to choose which conference you're going to go into so do a lot of research probably in the beginning make sure you're speaking at these conferences because that way is

the best way to connect with people like I I don't want to travel to anything where I'm not speaking not just because I want to speak but just because it's most effective way ex to be in front and then come out of the front and then everybody comes to you to ask you about something or give you comment about what you said and just it's just efficient they think it's efficient but if you don't have anything to say then just that's also a problem well you can always go on and say Monopoly go is not making the money that's pleas yeah exactly that will get you attention that will definitely get you a lot of attention um okay um so looking ahead um you don't have any goals no what's going on with gentlemen's and two and a half like where where's your focus like what do you want to achieve I know that most important thing to you is to raise uh a kind and beautiful and lovely daughter and have a good relationship with your wife and and good family maybe a couple of more kids no that's not happening only one oh yeah man we wanted to have

three but quitter is only only one is like what are you doing there you never say never you never say never yeah that's that doesn't like you have Slovakian population it's not that big for for all the Americans listening Slovakia is like the Arkansas of Europe whereas Finland is like the North Dakota Jesus yeah Am I Wrong Am I Wrong not that not that far yeah not that far fair fair enough yeah fair enough no well yeah so the yeah that's the that's kind of the future of of of work and and kind of family relationships and thing is I just want to do things that I do at the moment so you know work with different companies smaller bigger it doesn't matter uh in the future like podcast right block and stuff maybe I would just scale the the newsletter a little bit more and I might focus a little bit more on that side um this year I just like because I started

doing different things last year and I was just checking the numbers and last year this time I had like eight paid subscription subscribers now I have 222 and it's kind of growing so I just want to pay attention to that a little bit more uh and yeah that's basically it just do whatever I do at the moment what's a wait a minute I have no idea how these newsletter but substack or yeah St stack yeah yeah I don't believe in St stack like I'll be honest like because my point is like there's so many good content creators and so in the beginning like subscription makes sense but then if you're subscribing so many it's almost like they fooled us with like oh you don't need cable anymore but now you need to subscribe to like Disney Netflix HBO so at some at some point there there might be a reckoning anyways uh but that's interesting so that's yeah that's kind of uh what I'm thinking about at the moment yeah so doing more what you enjoy yeah exactly exactly pretty much

that's awesome um I love it I love it mate floor is yours do you want to say something to the uh the uh the audience of deconstructor of fun I think you you heard a lot of things already so I don't want to keep you any longer now I think uh well if you enjoyed please let me know uh because there's still like two two groups or two sides of this coin one is like oh my God this was super inspiring that the other one is oh my God this is bragging deep [ __ ] like oh terrible I don't I don't know if you bragged on anything I think you told about that you're a workaholic and you don't admit it yeah thank you very much you have a you have a problem yeah I have a problem thank you very much for listening this is intervention yeah is inter okay fair fair that's fair if you have yeah if if you want to reach out please do I'm on. like Channel um and and uh see you next time yeah and mate uh I always recommend Studios who don't have UA set up uh that

You' be the the consultant to talk to so uh hopefully those those leads have gone through and um yeah to everybody thank you for listening this is a little bit of a different type of a podcast we didn't talk about UA practically at all we didn't talk about Market or interest rates or anything so uh so let us know in the uh the feedback below if you're using spotify or just on on our slack Channel how you like this and um on that note uh hope that everybody who is either forced or embraced the solopreneur route is successful it is a hard road but enjoyable when when you get to the uh when you get past the first steps of grind and and you find where you're good at and what you enjoy doing you have a lot of more control but in the beginning it's grind in the middle it's going to be grind and in the end it's going to be grind so if you're not ready to grind or for your own deals then just go work for for for a company that's that that would

be the uh the takeaway from this conversation it is definely Grind All Right folks thanks for listening mate always a pleasure thank you for having me cheers byebye byebye