Session: Future of UA: Creatives, Predictions & Funding - Halil Ibrahim Özdemir, Leus Capital.

Uh, next we have Hal Ibrahim um Omiria Omiria something like you can introduce yourself in a moment um yeah going to be talking about the future of UA creatives predictions and funding
so hello uh my name is Libra I am the co-founder of the leos uh we focus actually basically on the gaming industry game gaming and non-gaming industry we have been uh in this industry almost eight years. We had

a chance to experience the Rolic games as a publisher. So we have lots of experience on that side and I know and we can feel the old gamers pain actually. So that is why we decided to establish a less actually. So basically I would like to start with your product life cycle. This product life cycle actually start with uh building your game. you build your game and then test your creatives then check your ROS and LTV in the response of market. So these steps may several time uh repeat then the find out the the lower CPI at that m at that m moment you scale fast. So most probably uh that that question comes your mind should I sell my house and put that money all the gaming because if you have uh profitable uh function or math uh you should sell

scale fast. However, there are some problems especially the creative is heat creative. Is that the lower CPI or LTV and ROS ROS prediction are accurate or do you have enough access to marketing capital? So those are the main problems in the UA actually. So this is the those are the problems we are solving in Laos. So let's start with the first one heat creative. Actually to find heat creative you spending lots of time thousand creatives you watch without no clarity about if it is new or old if it is new variant etc. You searching lots of tools. So our main goal to end this with the visual at the first step you can search the creatives

but by just typing. So if you have any idea any strategy you can just typing and you can find the results also you can find the results about your competitors what they their strategy what is their hook types h CTAs etc. see where each strategy performs best actually in all over the networks and many more will come actually. So cross analysis show you the the best combination of the UA creatives actually. So this is important because the best creative needs to best combination in the strategies. So competitors you can see the what competitors last week done actually what is their new creatives what is if they have voice over SF new UGC implementation also you can see the most popular abs actually within unique creatives. So your winning

creative is hidden in the data. This is our main goal to stop your guessing. Exploring the visual will help you to find the heat creatives quickly. So let's say you find the lower CPI with the heat creatives. The next level is to analyze your CPI and see the result and LTV in the long term. What would be the response in for example in a year. This is our luminina luminina solution helps you to see up to 52 weeks with the different aspect app level prediction channel level country level and company level. You will be able to see with the 99%age accuracy almost every day we calculate this accuracy and sharing with you. You can see the one-year project of your company of your app of your app performance in country or channel etc.

So you will be able to understand the market responsive responses with the heat creatives. You will be able to understand more clearly if this heat creative or not. So basically what we are doing we predict we find fund and ukl actually this combination is the leos uh so let's start with the talking about the scale site actually our main goal to uh increase your marketing budget so the more marketing budget the more profitable you have. So in that side we actually firstly audit your data checking the performance in Ross and LTV in the market seeing the potential and

the uh deploying the marketing capital to you. Our main goal to uh see that loss effect on your cash flow preserving actually your your cash flow actually because you shouldn't be affected negatively while scaling. This money is not your in our pocket actually. So we are putting your money our money to you and you scale up to 12 months repeatedly. Each month you will have marketing capital then you can easily scale without needing any investment or a publisher actually this is the mount actually our approach is 80% of monthly UA budget you can have the uh marketing capital from leos up to 80%age of your marketing budget with the preserving your cash flow because we are looking we are aligning with your royal plus uh cycle.

We don't expect you early payment. We don't expect you extra extra charges etc. We expect to align with your raw cycle and see your break even point and uh increase your marketing budget. Our main goal to increase your profit. So in those model we have two categories. First one is we we love to stand with the startups actually we call them explorer if the startups has monthly budget under the 100k budget monthly we're calling them explorer so we're opening our old tax tax uh stack with them and also if the studio wants to scale over the million dollars eta We fund them over the 12 months up to 12 months. It depends on you. It it it could be 6 months, 3 months, it doesn't

matter. We call you scaler and we providing full stack development. We are not SAS companies. We are not selling those tools. We just helping the studios in the financial side. So what is next? Actually our uh next uh first move actually uh stay with the London. We we will open new office in London in in the first half of the two 26 then explore the expand to UA and UK as well. Second one is laybot. You will be able to chat with your data. What is the question your on your mind? For example, what will be the performance of my specific creative last week? What would be the what is the performance of my meta channel at performance and what is the reflection in the one year? You can see you can chat with our chatbot and you will be able to see the results in

chat. No need to uh deeply analysis all dashboards. And last one is creative success. We are actually started with the uh UI perspective looking at the creative performance with the visa. Of course, after the understanding the heat creatives performance, we will combine those experiences with the finding the success rate. You will be able to upload your new creatives that you are planning to upload to the networks. You can easily see the success rate according to the market responses. So it means your CPI and campaign performance and also competitor performance. If you have hook text, if you don't have hook text, the success rate will be decreased. If you don't have CTA, the success rate may be decrease. So those the combination uh will help you to understand before

testing what will be the success rate without testing it. So those are the new products we are planning to deploy in the uh this year most probably in the first half of the this year and if you would like to test the less just scan the QR and you will be able to test the demo and also you can we have boot over the G07 you can step by and let you to explore more detail of our tools. Thank you for listening to me. [applause] [music]