Revolutionizing Video Production & AI UGC with Poolday.AI

it's 50% guys like this is insane this is ridiculous we want to make it special so uh yeah just email us at Gamers atpo day. and uh we will make it happen for you email will be in the show notes as well abely popular uh reward at UA channels like misplay Al media then we have top Joy my app free ad Joo a lot of them actually and I a ring the made of gold and Ice fix with making those coins R jack up World chasing the with the two a Gamers the midnight crew talking you and game design to M bring the inside we're rocking those vies till the early daylight on the pr tracking data through the cyers Felix doers like a wizard in Disguise Jack cters us to the two and a half Gamers talking smack slow hockey stick got your back ads are beautiful they light the way click it fast don't

delay [Music] Ah that's the best yeah welcome hello hello hello everybody uh welcome Gamers marketers this is another episode of Two and a Half Gamers and today we're diving into the very interesting topic about AI video AI video augc video editing and all of the all of the fun stuff around uh creatives and today we have Alexa from pool day but before we start oh something dropped in my room anyway uh so my name is mat lerich I'm Felix Brer and we are your hosts so Alexi welcome uh can you introduce yourself please and uh the company I know we know each other for a long time but still our deal listeners most probably know so please awesome thank thank you for having me

I'm Alex I'm the founder and CEO of pool day I've been in the gaming and marketing tech industry for north of a decade uh based in San Francisco and uh we're passionate about helping marketers um create content more efficiently and just scale their uh production and overall their success through um video automation so okay so let's take a step back and uh and go to where where are you coming from and like how did you even start so can you tell us a little bit more about the pull Ai and like what kind of inspired you to start the the whole company well thank you for having me I'm really excited I'm Alex I'm the co-founder and CEO of P day um I've been in the gaming industry for north of a decade now marketing tech and and gaming industry for another of a decade I um really excited about what we do at pool day so at pool day we help marketers create uh videos and variations fast using AI whether it's AI ugc or AI voiceovers transla into multiple

different languages building for aspect ratios we are helping any UA team or creative team uh produce faster so they can either scale out their production or they can spend more time on ideation before they actually produce perfect thank you very much let's let's dive in nice okay I mean I I started working with let's call it AI ugc I'm not sure if that's a a proper naming for it but let's let's say AI ugc so ai ai people which still feels a little bit offensive but anyway so I started using this um tool course synesia back in the days but back in the days me like three years ago and it wasn't really that popular and now the AI is basically everywhere so that's amazing so but H like what are you doing at the moment in terms of the AI and where the company is and the whole tool because I know you started with AI before and now

like what's what's the current situation yeah we we did start with AI ugc being a full Focus because that's where a lot of the pain is associated you have to reach out to content creators they're on vacation they send you a video that's not respecting what you're trying to do and overall it's very hard to prototype or or AV test content when you're producing with real humans yeah and and so that's where we started but what we realized very quickly was that our customers uh first of all our customers didn't have 100% of their production on augc and we wanted to make sure that we help them with 100% of their video production not just you know 20% 30% 40% so that was the first kind of insight the second Insight we had was whenever they had the AI ugc video there's actually a lot more that goes into it variations iterations um you know tweaking editing and and we kind of solved the problem and then created four more problems

when you edit five videos with creators your pipeline is it's painful but it's easy to manage all of a sudden you can start doing a lot of videos now you have a lot of problems like you have to search through your videos to know which one is which you have to uh deploy them you have to keep track of which one you've tested what you've tested there's a lot of underlying problems and so we realized that uh we're very excited about helping the end to endend journey and that's why we uh started with AI ugc then added every feature we could and keeping uh that pace to make sure that the entire production is easy what I mean by that is aspect ratio for example to not have to re-edit the videos for multiple aspect ratios um localization if you want to translate a video from from one language to the other um the the variations are very very easy to do whether you're a video editor or just or a UA manager with no video editing experience um that's that's me I mean you're a great client we're happy to have you on the platform it's certainly what what we see across Ross the

board yeah because uh it's true that it kind of when I when I use pool day or used pool day for for different video videos for for the UA it's just it's overwhelming quite a lot if I export 10 different videos I need to test them but I I remember you were quite um vocal about testing hundreds of videos yeah how does yeah how it's it's you know it's easier said than done yeah so how does how does that translate into like a proper testing methodology you said you have your own Studio as well and how do you see this kind of testing process in your case and also in the The Case of the the clients that you you have yeah and actually we share common traits with our customers but yeah um whenever our customers start producing a lot of different videos um we know that they they went through a mindset shift um in the past I would say five years a ago they wanted to reach statistical

significance on every creative and and it makes sense if you're spending 10 grand on a video uh not on the UA Budget on the production yeah you certainly want to make sure you reach statistic of significance you're like we're going to learn from that video and whether it performs or not you want to learn from it yeah when cost of production goes down all of a sudden you can actually afford to not reach statistical significance and let the marketing channel figure it out and and so we both you know my studio separately and our customers um actually just deploy a lot of different videos and we don't wait for statistical signic significance on the each creative we wait for a few emerging creatives to scale up and what will happen is maybe only three out of 20 will actually scale up but that doesn't matter because it's really cheap to to produce all of them yeah right exactly exactly that's why we're we're really focused on um helping our customers get there and and and realize hey

it's it's not about justifying the spend for every video you know if a video is between we have customers paying between $5 per video to $30 a video right even at $30 a video you don't have to spend tens of thousands of dollars on UA it's fine if that video doesn't scale and it's fine if if if it only gets a dollar spent and gets killed as long as that helps you find the great variation that will help you find Winners yeah because people and I I'm I'm very glad you mentioned that because I see that also on my my side in terms of the UA these days the volume is is really really important it's not all only about the quality and maybe different concepts but the volume of those Concepts is important and I I see and feel that as soon as I I refresh creatives on every two days or maybe even three times a week or sometimes four times we got just add the new creatives in the campaigns the campaigns Pi up the the performance

and exactly I I add 10 videos which if I did this like few years ago it was be just crazy yeah a crazy expensive B is crazy because like I I wouldn't get any any spent on all of the videos but now it doesn't matter exactly because it it's only either it works or it doesn't there's nothing in between exactly and and you can squeeze out performance like with with iter like we have a customer I can't name that we have a customer who produced four 4 and something videos or iterations rather on one given concept yeah but but and when I tell that to people they're like oh it's it's so hard to produce it's so hard to but if you're thinking about it 400 videos If you produce 10 Concepts and then you add 10 hooks you want to try right already that's 100 videos yeah exactly and then if you produce with let's say if you want to do AI voiceover video which we've now released

you want to try like three different voices that's 300 videos yeah it actually it goes very quick people don't realize how quick it can go and uh and it's certainly something that has truly evolved from versus a few years ago I'm B curious because I'm not a UA person right so obviously yeah you know I'm here for the looks right but I'm also here because you know we have listeners that are you know maybe not as well vers in UA so yeah a studio a gaming studio let's say like how many videos were they typically running 3 years ago if they're spending let's say 5 million a month on UA like how many videos were they running and how many videos can they run potentially today if they use like a pool day I'm GNA say that most often what we've seen from a few years ago is the the ballpark is between 50 at that level of a spend between 50 and maybe 100 videos a month and um and now we see that answer being true for Studios spending 100K a

month um but also we're seeing I want to say I'm looking for the biggest customer I think they're they're producing about 1.5 th000 per week um videos which is insane obviously yeah it's huge it's huge yeah but people don't don't realize uh it can be just like you said it's uh a small change it's a different hook it's a different messaging it's a different voice over suddenly there you have translations and then it's all the videos at the end and and Felix we discussed this with uh with yob as well on the previous episodes that I have well I used actually actually pulled it for for that um pocket naker moner video as well so I I I used AI to build that video which took me really like 20 minutes and then I added few few small

tweaks that improve the performance and then I I added two different not two like two or five different actors and suddenly from one concept you have 10 or 15 videos and and from that those those different actors only one was performing really well so then you start to start Branch out thing is a year ago this would be really expensive now it's not that expensive so it's really affordable and with the AI not only AI back but also AI in general how expensive would it be and how expensive is it now then well now you can you can have the the videos in like like Alex mentioned like few dollars like 10 20 $30 a year ago was like 100 200 500 that's the cheap or low end very low end of the of the actual production cost 300 you'd probably be very happy at the time you'd probably be very happy with a $300 video yeah exactly it's more close like 1,000 and and plus

depends you have then you remember real short and and uh all these short drama episode like they they produced one one video for like $10,000 or something because of the actors you had to shoot it on the street or whever else scripts people don't realize like there's so so much work behind all of this actually you bring up an interesting point is that the the real like clients are asking us should we stop working with content creators or or whether like what what they ask is is is the AI ugc outperforming real humans and and it it's actually it's a really interesting you know topic because yeah I I don't think it outperforms humans if you're looking at a oneto one comparison it's you're producing one video with a human one video with an AI actor it's not statistically it won't outperform like that's that's not the where the value lies yeah but I've seen in in one

in a few of my campaigns like AI ugc actually outperform the for sure the real real people but because you you you did it in you didn't produce just one in one right so so you leveraged the actors to produce more variations and then through that find a winner that outperforms and oh not not really Alex like I I to because I I used the the Tik Tok creative Challenge and use all of the the creators that were producing videos for me so then since you can't use it outside of Tik Tok I I took AI Avatar replicated exactly same video just flipped the person performed better wow on on Tik Tok so yeah like the thing is that's like that's the step one step two the volume so you have that end volume so like yeah in general it outperforms obviously because you have higher chances of of getting better results and it's also easier because I I'm talking to to few companies that are all also like producing ugc videos because they have 200 people in

their catalog and I was talking to my team like look guys so we have these few companies that we can we can we can leverage and they're like yeah but you need like weeks of planning to do that in and we work in a very interesting way with the team so I have few ideas like hey guys like let's let's work on this and it's usually like one day to another like in the middle of night hey this is my idea let's let's try to do it in with with p I like hey so actually in the middle of the the day they wake up and like hey so I can I can actually produce this easily but real people you need a lot of planning which is obviously I don't say now like I will stop doing it it's just another creative production stream so like you have multiple of these because you need multiple different concepts not only ugc not only AI but also actual gameplay and all of the different things yeah for sure it's it's a I I think that maybe you're I

know you're you're kind of you know where you're going with your ugc content in general because you have the experience I think that we see a lot of customers being in two categories either they know kind of exactly what resonates and so on yeah and then you know AI ugc can literally outperform um I would say most of our customers they the reason they find Value is not that that one video will outperform but because they're able in the same amount of time just like you said in the same amount of time they can produce more yeah the odds of one of these videos outperforming is just very high um and we we like to think of it as you know reducing the time from idea to the best execution yeah and and that's that's where AI ugc comes in yeah do you have any any types of games or genres or companies that that are you know like most benefiting from like this type of uh creatives honestly we we've seen across the board you know Match 3 RPG yeah like

all sorts of just we started with Hyper casual for for everybody every funny it's it's where you know a lot of Productions happening they have a lot of iterations a lot of small gameplay to test out so we started with Hyper casual um we we haven't seen a category uh that is kind of not a good customer for us yet because ultimately and that and that's what I was mentioning you know we started with AI ugc but then yeah we we kind of we added AI voice over then we added aspect ratio and so if you think about all those workflows it's it every single category of gaming and by the way also non-gaming but every single category produces videos in all those aspect ratios and all those languages and so on so the pain is identical across the board and um and that's why we're we're kind of vertical agnostic yeah it's like obviously people now I mean not everybody but you're trying to actually get inspired by things outside of gaming

because everybody in game is like copying themselves so it's all it's the same thing all over again to the end yeah fortunately or unfortunately hard to say uh but anyway so how does that like the process on your end look like from the the very beginning until you export the the actual video um it it's actually very straightforward so we make the the platform very simple you come to the platform with gameplay videos you upload that to the platform you um select if you want AI voiceover videos or show us can you show finally we get to see this we've been talking about it for so long I want to see what this looks like yeah look so it's like honestly if anything you can share with us I mean I know the I know the the platform but not everybody does not everybody for sure not yet not everybody yet not yet not yet exactly not yet all right so so uh are you able to see my screen yep yeah yeah yeah works all

right so I'm here on my demo account what I'm going to show you is I'm going to create a new batch I'm going to create a new batch from scratch so you can see the kind of and uh you can see the multiple aspect ratios we support I'm going to go for you know let's say portrait and landscape video to keep it simple yeah and so here I get to choose what do I want to do do I want to produce a i ugc videos or do I want to produce AI voiceover videos and we're actually very excited about AI voiceover it's a recent release and I think it's amazing Alex do do can you clone your own voice with pool day now or not not yet soon enough so we're we're for now so we've partnered with 11 Labs uh and so if you have your voice in 11 Labs uh then then the answer is yes um and then so we can be narrators because we're in 11 Labs yeah I have my I have my voice in 11 Labs so yeah there you go put your voice on the platform you're good to go and obviously it'll be only for your your account and not not for others to yeah

of course yeah yeah yeah I can sell my voice so everybody who who needs a Slovak accent here we are does that mean I'm gonna be able to record the podcast without you uh moving forward yes don't worry I I I I created actually an AI Avatar of myself so uh you can use that too in the in the platform you can upload it perfect ah even better you can let us know when you need it we'll make it happen perfect yeah absolutely but essentially yeah you you choose and and so the reason why we're so excited about AI voice over and I want to emphasize this is um like I said not all gaming companies use AI ugc or ugc as a whole um and AI voiceover on the other hand is used by you know quite literally almost every single company we work with or that we talk to even are using a voiceover and there's a lot of back and forth involved with AI voiceover when you do videos with 11 Labs that involves aligning the script writing the script and so you kind of

Juggle between multiple different tools and captions generation and so on so we kind of Bak that all in thank God because what I now have to do well until until this was released recently I have um let say English video I need to upload it into 11 laps then get all the localization and then take that and then use either capcut or whatever else to just put localized captions in there and there pain in yes yeah that's exactly right it's really painful and that and then you have to do that for multiple all the aspect ratios all the game plays exactly yeah so we big that all in in one workflow so you edit essentially one video and then you get all your outputs generated so dear listeners this just saved you or that saved me like two hours of work and manual work that I need to do seriously I just I just did it last week I last week and also like

the thing is already that was super effective because back before I still want to say back in the days but it's not back in like before let's say before like few months years yeah before before AI yeah basically before a it was like company you need to send that to to someone they transcribe this they they localize it and then you need to find someone who actually speaks that language and then just get that voice over and then Stitch it with the video add captions a lot of lot of work that's exactly right and and I I'll give you an interesting stat we have so so we look we have analytics inside of our company to make sure we know what our users are doing in a platform and how they're using the platform for improvement and um some of our most uh Power users uh are spending between 30 and 40 hours per week on pool day and so we ask them that that's fulltime right it's basically exactly and so we ask them that's you know our our goal is to make sure that you can actually save

time and it feels like if you're spending your whole week on pool day maybe there's things that we can improve and what they told us was um actually no they're the reason they're spending that time is that um they typically would spend about 200 hours to produce the same output as the 30 or 40 hours yeah so nice that's why they shifted all of their usage to kind of hours in the day to pool day because they move you know six to eight times faster than they used to and all of a sudden you get to test instead of six months test to get to what you want to do yeah you get it in a month or a few weeks and uh yeah it's crazy for us to to see how much um companies are using it all right I hear so much good talk I want to see this show us so we have like I said AI actors AI voiceovers I'm GNA select AI actors for the sake of this video Y and here we have public catalog of actors we have also customers using private actors

when they don't want to share them with uh the rest of the world um I'm going to keep it simple so Alicia is Alicia is real Alicia is real so so how it works is every actor we have on the platform is a real person that we have a contract with that we that grants us the rights to use their likeness and the reason we do this is that we we work with some of the major gaming companies in the world they have legal teams that are absolutely yes fun to work with let's put it that way yeah they're very thorough rightfully so they're very thorough about do they have the right to use the video or not and when you produce content with um let's say mid Journey it's trained on public data you which means you don't have the commercial rights to use that video and and there's a lot of problem and many companies do and that's fine but when companies are strict about legal

requirements we have to guarantee that they can run those videos commercially and never have a problem and so we give them that indemnification that they can run those uh videos they own the rights to the video and uh commercial rights and uh not have any problems in the future that's why people feel it's the the same way as I mentioned with when I create myself as an avatar it's basically the same thing you record yourself in a different positions and then just kind of create yourself yeah uh I I'm starting to actually get thanks to the to the podcast and the the popularity of our YouTube channel like offers to to sell my likeness to to different tools certain amount of money so this this is how it works yeah yeah it makes everyone happy clients are happy because they get legal rights actors are happy because they have a model in which they benefit from I and um you know both sides of

this equation are actually satisfied with the output y um so what I'll do is I'll select multiple actors and you can see you know you can select up to six actors uh up there what this means is we will produce just just if I pass here I selected two aspect ratios I selected four actors so that's eight videos right here yep then what I'll do is uh I will select the assets that I want to use and typically that involves um you know if you upload gaml or product footage that you want to use and what I like here is that you can actually chop up your content on pool day you only do it once you don't have to redo it so if you upload a gameplay of like 30 seconds you can chop it up in multiple clips and so I'll I'll select a few Clips here just for the example just for fun I like you talk about chopping and it's actual

chopping gameplay that's right and we're professionals here Felix there we goce and uh and then when you when you write your script so here's a really cool thing and I believe I don't know if mat you've seen this on the platform yet um but because this is this is brand new yeah this super you exclusive exclusive content you're getting there so nice very cool um what you can do here is so you can type your script so let's say uh hey guys this is unbelievable unbelievable and you won't um stop playing this game okay that's like one hook I want to use and the variation of a hook to add is very easy all I do is add a hook I want to add uh maybe another hook to try he ladies I've got a secret for you and you want to hear me out all right so what I've done here is the actors that I've selected all of the

actors that I've selected will all show and say those words and what you see here you see this 35% used that shows you for the clip that I'm writing for my audio is only a third of the clip and if my scene is 6 seconds long and my hook is only two seconds long then it tells you either you're going to lose a portion of the clip or you can you should add more words to their to your hook um he's awesome yeah this is very new is great yeah it Sayes it says we use it internally we absolutely love it U before we used it before uh releasing to to customers and uh we still have some some uh cool features that are that are going to be added nice so uh but yeah that that saves a a bunch of back and forth so you you write your you write your hook uh you write your base so your base uh can be you know whatever

let's say this is an awesome game that allows you to yeah to play with your friends challenge your enemies and nice download and so and again I can add multiple ctas I can continue adding hooks so on so forth you and then the last um the last part so here I have my uh I have kind of my script written out I have my uh my game plate and then uh what I'll do in the video editor what I can do is I can actually edit one video here you know I'm not going to show you all the features of the video editor but essentially you know if I wanted to create a split screen I could put my actor here uh maybe move out the gameplay uh to bottom part what I like to do always uh is I like to make it a little smaller and I like

to uh use a little background BL effect here to make it fancy and so right what I can do in the video editor is really there's multiple features but the core principles are I edit one video with a Wheezy wig interface what you see is what you get Y and in that one video from that one video I will produce all of my videos with all the combinations I have my live preview instantly you never have to wait for uh the preview to load so as soon as you start you know you write your script you get the editing you can see your video you can see exactly how it's going to look and we make sure that you can split the video into multiple different jump cuts and make sure you can align content to the script very easily and so what happens is for example if I have um one concept that's actually unique is the timeline is word by word and not seconds by seconds yes which means you can actually

anytime any actor regardless of their speed or any voice regardless of the speed that they're speaking at they you know whenever they say a certain word for example U challenge what I can do is I can split my tracks at this word whenever any actor says Challenge and I can configure things differently here so maybe challenge I go full screen for the actor and uh maybe I want you know the the the captions whenever they say uh whenever they say challenge I want to make sure that you know the captions go at up top and I want to make sure that my my captions are maybe like super big right I'll do something like this and all of a sudden I edited one video and let me make sure the captions are up top always and um whenever I edit one video I actually get all of the output all at once there you go

yeah um feeling you look like blown away like I don't work on the UA side but Jesus this is cool well the the thing is what what people don't real realize is that it's it doesn't really remove the the motion designers it helps to speed up the production heavily plus a UA manager like myself in the middle of the night can go like hey I have this idea let's just let's just work on it and that's what I did basically when when I was talking about the pool day and the AI stuff before and they just produce creatives and test them out before my motion designers wake up I I need to see this come on can you play a couple of these yeah so what those are not generated yet those are previews uh when they're generated it takes about three to five minutes to generate the batch um but you can see you can see all the previews you can see you know let's go let's generate it yeah let's do it let's do it I'm like a kid yeah kid yeah yeah

yeah of course generate so we'll see the result in about five minutes or less yeah and all so you can see here I produced eight videos in you know however long it took me maybe a minute or two and then five minutes for Generation yeah the result once they're here yeah yeah we can we can discuss cooking show so you know we can just do a clap and then they're done yeah like hey no but we definitely do that but we can we can talk about like any types of like sux stories that that you you might you can share uh with us and with uh the rest of the the listeners because this is insane this is insane glad you love it I uh yeah for sure we we many successors we can share many clients we're under NDA because we work with companies and big companies and especially whenever it's AI related they want to often protect their yeah I know I know how it goes like bigger the company like bigger the legal team and then like more more fun like I said like

more fun exactly with with you said it's mainly you said it was like clients across hyper casual hybrid casual all gen all gen all genres all of them yeah yeah we've seen across the board um and um and so a couple of you know examples um tap Nation for example gaming company yep they um so they they produced um roughly they produced 300 variations 400 variations of videos and they um we noticed a few things in their variations but there is a 9x Delta uh it's a figure we see across the board like most customers between 7x and 10x Delta uh sorry 7x and 9x Delta between the worst creative and the best creative of a given variation and uh and that's that's crazy Felix is Felix is calculating what does that even mean I'm like I'm like Julia Roberts right like I'm just like you know the math math meeme but I'm just like this is the first time I've seen

something in UA where I'm like holy I could do this like yeah yeah yeah ex yeah yeah can it's we have we have customers who are UA teams we have customers who are video editors and so we make sure that UA teams can also edit because or can also produce videos because oftentimes the video editing team is the bottleneck through no fault of their own it takes time to edit videos and so um uh you know that's that's one example when um they produce variations change the hook and change the actor you get like meaningful variance on the performance um I'm using this and my my motion design team like my creative team is using it as well it's just it's just you know it's slightly different use case but I you know I don't need to wait for anyone and they don't need to wait for me until I say anything so exactly and often times a UA manager will want to make like some quick they have a quick idea it's like let me just get in you know generate my video and with the most

common use case is actually so video editors using the the platform they produce videos they spend time motion designers and so on spend time building cool videos and then the UA team comes in and they can duplicate their video and tweak it so if they want to use an existing video and just say hey I just want to change the sentence and maybe just the actor because I have a specific campaign yeah you know by the time you go to Trello or aana and make request like you would get your videos ready on time right so and and and you don't add bottleneck to you don't add workload to the video editing team so that's often times how it's used I can tell you the the use case so I so my team produced one gameplay video which was a big board for merge game and I was like look this is great but I can see like people talking about this and immediately I can see like few variations of it without even like them needing to do anything so I took their the videos that were ready added five different people and then into the campaigns there you go exactly

so that's that's that's a common use case we we have you know a company like voodo has most likely 30 35 uh people on the platform like there's there's many different uh use cases but oftentimes what we see is um a motion designer will build a great or marketing artist or creative person will produce a great initial starting point but then they don't have time often to to actually produce those variations and so on and and so you start with a great starting point you use pool to quickly prototype and quickly generate variations and then that gives back time to the video eding team to actually uh spend more time on ideation so to like research competitors research Trends to actually build a higher quality initial build and they can then once they quickly prototype they can see what is most promising in terms of concept and then they can spend more time on that concept to actually polish it and to make it really unique and to make it you

know just an advanced editor that that a UA person wouldn't necessarily do yeah or able to do um and those are use cases that we see across across the board well look so the thing is what uh what's now happening on the UA side the skills that were important few years ago where you just had to do SQL and do a lot of work with the with numbers which you still have to do but it's shifting towards more creative and creative production so the UA managers these day they it's just it's it's mandatory like when we talk about a different uh Forex games and different cores in the games like for UA people now they need to be able to be very independent and and create videos because it's again it's about volume on Facebook Tik Tok up everywhere is about volume and if you don't have the volume and you still need to wait like make it excuse oh well you know it's really slow all my you need to leverage the tools

and that's like this is it like this is like 2025 volume and U managers need to be able to create videos by themselves if you don't know how to do it you are already two and a half steps behind so basically UA managers used to be like math Wizards right and really good math and now they just need to be creative so like that's the big shift that's the big shift of course yeah because everything is about creatives I mean you you talking about the creative Trends oh there you go yes we have videos we have videos a cooking show thing is so Qui yeah that's the thing one of those videos so you can see download I to hey ladies I've got a secret for you and you have to hear me out this is an awesome game that allows you to play with your friends challenge your enemies and win download now and thank me later this is an awesome game that allows you to play with your friends challenge your enemies and win

download now and thank me later so here this is a very basic one and you know in just a matter of minutes I was able to get that done multiple variations multiple aspect ratios yeah so you know your oyster once you go from there so everyone could be a century games like you can have the same output no well uh let's not go that that far if you want to be the century games you need have your own engine to actually produce but yes everyone everyone can get closer to them a little bit closer so okay this is but yeah it's like this is the insane part but the what is really important like what's what's next what's next with pool day what are you trying what are you going to implement what kind of next features and in terms of the whole creative Direction like what's what do you think is is going to happen also well quite a few things so we're becoming the all-in-one platform right we started with AI ugc then added variations then AI voiceovers aspect

ratios localizations so we're becoming the go-to the next steps for us are um really around so one is um thirdparty modules so we want to make sure we can integrate you know if you think about Sora or cing or you know these so so that's that's an immediate Next Step um but third party modules can also be you know start to integrate gifts or more more interestingly your analytics from your MMP to see directly in pool day what videos work not work so you can quickly get the context you need and so we're we're partnering with uh the major mmps out there nice to make sure that you can actually surface the most interesting insights from the the video so that's um your immediate Next Step third party module uh and we want to continue investing in our video editor and so on but the ultimately for us we're realizing we're becoming a design

system for videos yeah and what I mean by that is if you're familiar with figma and what they did for web design yeah we are you know one thing I love about figma you what they revolutionized was you design a button in figma once and yeah you use it 26 times across your website if one day you decide to change the color of the button you just change it once in figma it's applied everywhere on your website for video there's no such thing right so we're we're helping break down a venue into individual components and and a great example of that is we have a customer I can't name it it's it's a public company um in the gambling gaming space okay and fair enough sounds sounds like a big one from Israel but I don't know that's me saying not you saying yeah no no comment on the actual course people can can figure that out and so they have um any given time they have about two to 300 videos running at once again languages aspect

ratios and so on so you get there quick they and every month or so they have to update the legal disclaimer at the end of the videos yeah because the new a new local a new law a new whatever yeah the next month marketing decides that logo should be different and what do they have to do they have to go in the like each video download the video edit adjust maybe they want to try a different you know so so they go one by one versus with pool day already what they do is you have a an end card if you want to change your end card and regenerate the entire batch it takes you two seconds nice and so as we're as we're progressing we're becoming the design system or the system of record for uh companies to actually have a source of Truth for their videos where we break down the videos and individual components and we make sure that all of your workflow kind of like what sales first did for sales teams or hopspot did for sales teams yep were becoming for video so we like to think of ourselves as a vrm a video relationship management

where we break that down into many different components and we help you uh be a lot more efficient and the more you use it the more efficient you are for your next steps so that's that's sort of what we have in the road map so basically the video editors can have a pool day hence the name they can spend their day in the pool is that what the name is from I love that you ask the question I have a we we have a formal answer and then the real answer so nice formal answer is uh we we we want to help you um not drown in shitty creatives and that's that's where you know pool day the creative we're the creative live guards and if anyone has seen us at at conferences we're dressed as lifeguards for a reason um that's that's the formal explanation the real explanation is I uh my co-founder and I actually are are big on or we we used to play a lot on Counter Strike on CS at the time and my favorite map is pool day so come from nice oh my God so dear listeners

you you got you got all of this in interesting information from fex uh we were able to create eight different videos during the recording and that was just like the basic ones wait can you show me can you show me one more like I just want to see the second one just so I can see the different actors just you show one actor I was want to see one more oh yeah sorry M I interrupted you but I was don't worry yeah don't worry it's okay it's okay I'm a bit like whoa you can yeah you can have this unbelievable and you won't stop playing this game this is an awesome game that allows you to play with your challenge your enemies and win download now and thank me later go she could easily speak German as well right like that's completely fine yes yes wow and that's so yeah Bing and thank oh this is great so you can you can

really explore like multiple variations scale the video production in minutes basically like in a few clicks which is great so I love it Alex ah this was great thank you very much for coming like blown away like nuts phix is absolutely cuz I'm like I could do a game now cuz I could just render in pool day with videos and then I could just like see if that's quite cool play around yeah play around where can yeah sorry sorry go ahead oh sorry I was just going to comment we we there's two things that we see based on your your comments so the first is that we like to say internally if you can write an email you can generate videos uh with with cool day I should write an email exactly so you certainly be you can certainly be a customer and um and the second is what we see I like how you thought about it was you know you can start producing games uh we we actually see I think I think I saw you m posted about post about this like earlier but

we see customers who actually produce creatives before they produce that's how I was thinking I was like if you have an idea for a game you could just make the ads and see if it converts if it doesn't convert you don't make the game like that's exactly right so and we have we have two types of we have customers who produce uh they have a game and they want to test a gameplay mechanic and they see if it resonates and so they they produce a lot of creatives and then test it out and uh and the second is categories they don't have the game yet and they want to try out different concepts to know where they should dig and and so we we call this uh Tik Tok Market fit or creative Market fits which is essentially you don't have a product yet and you want to see what resonates the most you won't get any retention or post-install metrics from that yeah but you will get a good idea for what's appealing and what's resonating what gets the attention of potential users and then that gives you the ability to justify why you would to spend more time on on

production that particular game nice Ah that's yeah Felix is blown away I mean I know the platform so I know what what I'm getting and it's super efficient so where can where can listeners can uh uh approach you except the pool day. a which is going to be in the show notes obviously yeah what's how can they how can they reach you I'm going to sign up I'm gonna sign up this is I can write emails there you go uh we we actually cooked up something special for your audience so uh we have um a special email Gamers ATP day. that we created specifically for you guys awesome and uh we're gonna Grant a 50% uh preferred pricing for the first three months uh for anyone that signs up before the start of GDC which is March 17th nice okay so we okay so we have month for for you guys hurry up H up is I'm going to sign I'm going to sign

up he's going to be in the show notes hurry up sign up it's 50% guys like this is insane this is ridiculous we want to make it special so uh so yeah just email us at Gamers ATP day. and uh we will'll make it happen for you email will be in the show notes as well absolutely Alex thank you very much again for coming this was awesome thank you thank amazing he [Music] [Applause] [Music]