Revenant Esports Launches New Competition Series, Highlights PUMA Game Crossover

Key insights

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Partnership Focus

The series highlights the PUMA x NFS apparel collection, which debuted in February 2023.

This collection is a collaborative effort between PUMA, Electronic Arts, and the Need For Speed Unbound racing franchise.

Inaugural Episode

The first episode features esports athletes competing in 'Need For Speed Unbound' while wearing PUMA x NFS apparel.

Professional esports athletes Kasif “Paradox” Sayyed and Tejas “rite2ace” Sawant competed in a best-of-three match.

Episode Content. The series debut features esports athletes competing in EA’s 'Need For Speed Unbound' while wearing the PUMA x NFS apparel collection.

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Summary

The Indian esports organization Revenant Esports has launched a new YouTube competition series titled Revenant Collide, designed to integrate brand promotion into competitive gaming content. The series serves as a strategic marketing vehicle for the organization’s partnership with the sportswear brand PUMA, specifically highlighting the PUMA x NFS apparel collection. This collection, which debuted in February 2023, represents a collaborative effort between PUMA, Electronic Arts, and the Need For Speed Unbound racing franchise.

The inaugural episode features professional esports athletes Kasif “Paradox” Sayyed and Tejas “rite2ace” Sawant competing in a best-of-three match within Need For Speed Unbound. The content emphasizes the brand partnership by showcasing the athletes wearing the PUMA x NFS apparel, with the winner receiving a pair of PUMA x NFS Maco SL sneakers. This initiative underscores the ongoing commercial relationship between the two entities, as PUMA serves as the official kit partner for the organization.

Revenant Esports maintains a diverse competitive presence in India, with active rosters in titles including Valorant, Call of Duty Mobile, and Pokémon Unite, alongside its involvement in Battlegrounds Mobile India. The organization’s sponsorship portfolio also includes partnerships with technology and hardware brands such as AMD, CORSAIR, and CYBEART. By leveraging its YouTube channel for branded content, the organization continues to bridge the gap between professional competitive play and lifestyle-oriented brand activations.