Resolve Esports Plugs Into GRIDSERVE

The UK-based esports organization Resolve Esports has entered into a strategic partnership with the renewable energy company GRIDSERVE for the 2024 season. This collaboration marks GRIDSERVE’s inaugural entry into the esports sector, signaling a move to leverage competitive gaming to promote its net-zero mission and sustainable energy solutions, such as solar farms and electric vehicle infrastructure, to a new demographic.

Under the terms of the agreement, GRIDSERVE will serve as the title sponsor for the organization’s Rocket League team. The team will be rebranded as “GRIDSERVE Resolve,” and the company’s branding will be prominently featured on in-game decals throughout the 2024 season. While the specific financial terms of the deal remain undisclosed, the partnership includes a collaborative effort to produce content that highlights the company’s environmental objectives.

Beyond traditional sponsorship, the partnership introduces a climate-positive initiative for 2024. Resolve Esports has committed to activities that exceed standard net-zero organizational goals, with plans to incentivize fan participation in these sustainability efforts. This initiative reflects a broader trend of esports organizations aligning with corporate partners to integrate environmental, social, and governance (ESG) values into their competitive operations and fan engagement strategies.