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PocketGamer.biz12 Sep 2012

Pocket Gamer Biz interview Gary Liu, COO of Cocoa China

Key insights

5 takeaways

01
Industry efforts to improve technical standards and collaboration were highlighted by a recent developer conference that attracted over 1,200 attendees.
02
Cocoa China is launching a multi-language game development tool, codenamed A2 SP2, in May 2013 to enable single-codebase deployment across all major platforms.
03
The Chinese mobile gaming market is projected to grow to 5 billion RMB by 2013.
04
Android is currently outpacing iOS in growth and market importance within China, necessitating a strategic shift toward cross-platform development.
05
Successful expansion into the Chinese market for Western developers requires prioritizing cross-platform compatibility and adapting to local ecosystem dynamics.

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Transcript

[Music] hi everyone I'm Gary and I'm from K C he's in he's in charge one of the founders so so Gary thank you so much for inviting us to the the conference it's been brilliant today um tell me a bit about this conference how' it happen yeah it's uh very crowded and I'm very happy with the the conference because we have uh push a lot of people to uh to make the industry better I guess yeah that's good and how many people do you have here today more than like 1200 1200 1,200 developers that's that's that's brilliant um so what what were you uh announcing today what was Koko China's big announcement today I I have um I have announced a a development a game development tool yeah with f by ourselves uh it will be a free tool to help people to make the game

development process much easier and faster fantastic okay and what's that called sorry what's it called what's the tool called the the tool what's the name of the oh the name of the tool is A2 SP2 it's a code name it's a code name but it's uh okay it's a little bit loud here we'll finish um so um and that's going to be coming out you're working that's coming out next year isn't that right yeah yeah that's coming next year next uh next next may may next year and it's going to be free yeah it's going to be free and'll be lunch um multi language multil language free for developers okay um so finally can you maybe tell me something about about the Chinese uh the Chinese games market and what's kind of happened here this uh what's what's what's interesting what's an interesting Trend in the Chinese games Market that the West be interested we we believe that uh for for this year uh the market

is uh it's really big uh it's uh like we we are estimating for uh like what uh like 15 billion RMB 15 billion wow but but we we believe sorry yeah sorry sorry 1.5 billion 1.5 billion it's going down it's going to be 15 million 1 1. million that's but for 2013 we believe that the market can be 5 billion 5 billion but also I I I I read a couple things or I heard that that Android's increasingly important like more so than than than than iOS now um Android is uh growing really fast yeah um it's it's just really fast Fant so we want people to uh create apps not just for one platform yeah we we can help the people for developing apps developing

games on M cross okay and if you had one bit of advice for Western games developers looking at the Chinese market what would what would that be um the CH Chinese market is a really big market so um if you want if you want grow if you want expand your business you must take a look at Chinese must take a look chines okay and one last thing we look at this here this is the this is the tagline of the conference yeah can you just tell me what and that what's that what's that about most conferences it's not one for all it's it's all about us all for one one for all so it's um it's one for all it means that with the crossplatform g devel tools you can write one code for all platform all platforms okay brilliant thank you very much indeed thank for your time

Summary

The Chinese mobile gaming market is experiencing rapid expansion, with projections indicating significant growth from current levels to an estimated 5 billion RMB by 2013. A primary driver of this momentum is the accelerating adoption of the Android platform, which is increasingly outpacing iOS in terms of growth and market importance. This shift necessitates a strategic move toward cross-platform development, as the ability to deploy applications across multiple operating systems has become essential for developers seeking to capture the full potential of the region.

To support this industry evolution, Cocoa China is launching a free, multi-language game development tool, currently codenamed A2 SP2, scheduled for release in May of the following year. The tool is designed to streamline the development process, enabling creators to write a single codebase that functions across all major platforms. This initiative aligns with the broader industry philosophy of fostering collaboration and accessibility, as evidenced by the recent developer conference which hosted over 1,200 attendees focused on improving industry standards and technical capabilities.

For Western developers, the Chinese market represents a critical frontier for business expansion. Success in this territory requires a dedicated focus on cross-platform compatibility and an understanding of the unique dynamics of the local ecosystem. By leveraging tools that simplify multi-platform deployment, developers can better navigate the complexities of the Chinese market and capitalize on its substantial scale. The overarching goal for the industry remains the creation of unified development environments that reduce friction and allow for more efficient content distribution across the global mobile landscape.