Orangutan Signs PUMA as a Partner

The Mumbai-based esports organization Orangutan has entered into a strategic partnership with the global sports apparel brand PUMA. Announced in May 2023, this collaboration establishes PUMA as the official performance and kit partner for the organization. Under the terms of the agreement, PUMA branding will be prominently featured on the jerseys worn by Orangutan’s professional players. While the specific financial terms and the duration of the deal remain undisclosed, the partnership is expected to include collaborative content creation across various digital platforms, including YouTube, Rooter, and other social media channels.

This partnership integrates Orangutan into PUMA’s broader sports marketing portfolio and complements the organization’s existing commercial relationships with entities such as Rooter, CYBEART, and Fanclash. The deal arrives as Orangutan continues to maintain competitive rosters across several prominent titles, including Free Fire, Valorant, Pokémon Unite, and Battlegrounds Mobile India.

The collaboration highlights the ongoing trend of mainstream athletic apparel brands increasing their footprint within the Indian esports sector. By aligning with a performance-focused partner like PUMA, Orangutan aims to enhance its professional presentation and expand its reach through integrated marketing initiatives. The move underscores the organization's efforts to solidify its commercial standing within the regional gaming landscape as it navigates the evolving competitive environment of the Indian esports market.