OnePlus Partners With Top Mobile Esports Teams in India

OnePlus has entered into strategic partnerships with three prominent Indian esports organizations: Gods Reign, K9, and Cincinnati Kids. Announced in May 2025, these collaborations aim to strengthen the company’s presence within the Indian mobile gaming market by fostering a gaming-first ecosystem. While the specific financial terms of the agreements remain undisclosed, the partnerships involve significant rebranding, with the teams adopting the OnePlus name to become OnePlus Gods Reign, OnePlus K9, and OnePlus Cincinnati Kids.

The scope of these deals extends beyond simple naming rights, encompassing a multifaceted integration of the OnePlus brand into the teams' operations. The organizations will serve as testing grounds for product feedback, while also collaborating on social media content, brand activations, and jersey sponsorships. By aligning with these teams—which are recognized for their high-level performance in titles such as Battlegrounds Mobile India, PUBG Mobile, Free Fire, and Counter-Strike 2—OnePlus intends to position its mobile devices as the premier hardware choice for competitive mobile esports.

These partnerships reflect a broader corporate strategy to leverage the influence of top-tier professional players to engage the Indian gaming community directly. By embedding its brand into the identity of these established teams, OnePlus seeks to enhance its visibility and credibility among mobile esports enthusiasts, effectively utilizing the teams as ambassadors for its mobile technology.