Bridging the Gap: Connect With Your Gamers on Social Media

[Music] hey everyone so I think today the main topic here is - how to connect with your gamers for show show media I think it's not get calm I would go for a little bit of background what we do how the things we do on a daily basis of different contents and publisher and how the influence our daily basis with giving in gaming even from advertisers to gamers on our platform so for those of you who don't know although they are 9 at history we have the largest global cross-platform publishers in the world basically we connect people by spreading Dementor for entertainment on bite-sized content and humor so I think you know if you ask you for our Instagram page or

different page you will see some of our content throughout the site this is a short clip of what we do as a Content day so much music at the bat [Music] [Applause] [Music] so I think this is a short clip of samples of what have content we have four more user coming back so know what is 9k in general obviously we want the most fun entertainment brand on the network these are just some of the

numbers we have on our social media page so you've probably seen us on your different social media feet from no Naga Instagram Facebook pages Twitter or go to our site calm overall obviously we have over 170 million followers just on these pages but for some of you who don't know we actually have more pages that you might be following but you might not recognize actually if I have a 9 ecosystem bark now obviously for the pet lovers or the dogs or cats do those for the orders voyage for travelers and we have a lot more different pages in the group I think these are just some of the highlights that we have and obviously we work of a huge influence and network around the world I think one thing that we differentiate 90 from different platforming with the u.s. is actually we work with not just Tier one really popular influencer where there are millions of followers worth the work of agents or by themself that's a given because everybody know either your advertisers your publisher you can

actually find them on these different pages but what you see and some examples I'll be showing you we were actually created around the world that you might not know the skill set their talent which gives a really good combination when we put out different no perspective with different product together which you will see in a second so over what do we have so one thing we have is a lot of active users around the world over 176 million but that's not the main concern I think the more important numbers to look at is how much interaction we have in this Phoenix group having these days everybody have lots of followers on the pages so I think some of the different you know keynote speech you actually seen you can there by followers you can different way to recruit them but just with their following you it doesn't mean they're actually interacting with your content and no working of our product I think that's one thing that you really want from the advertiser point of view or partner whatever interaction you get

with your brand obviously on this video view I think the milk billions of interaction we get monthly East Point important this is just a quick chart we just pull up some numbers from last three months compared us from the I get to detect are a Bible bus feet all these publishers that you're quite you know familiar with other you can see the likes the comments and how much interaction do we have with them on a weekly basis of where they're at right now so I think obviously weaker come up quite a bit on top of under engagement interaction title from Instagram Facebook to Twitter so what does that contact back with you know working with gamers for this for this for this event so a lot of times that you know a lot of different game company they're asking us know how can they put their product onto our platform to make it work no a lot of times it's come to us said you know that's the game is email are they even on social media platform if they are what do they do something is obviously

that you know everybody at the Millennial age that when they're on different console playing games then will spend their time with social media but I want in what death and what have engaged when they're looking at you know when they're on social media are they still looking for that Twitter video that know how to get that level up or are they looking for influencers that play the same game and then what they can learn from that so I think these are just in some high level edge that we got from our user base you know they actually like to find out a little bit more sure than sure the knowledge you know recon the committee comments and what they find out but in a second you will see some of the content you we put on our site how we actually interact with them and not just by forcing down to download download link or forcing them to play something on their game so this is just a quick example of what we do with some of the content we have so Super Mario Brothers actually want the best performing video game on either platform so these are just a high highlight of six organic videos that

gives a really good traction for example one this video I will show in a second has more than four million views and reaching over five million people but guess what it's nothing about telling you to download the game or register a game and play now I feel a lot of times allow parties working with us as they think that oh well million civilians are followers does it work we just give you a link and thinking it's not downloading it and it's not cashing in well it doesn't really work that way instantly it'll be good their work it does but actually take sometimes I should do up the IPS a bit the story behind the brand before we can ask for hey you know what take this link click now download it and get some transaction going so there's actually a video of the Super Mario video [Music] [Laughter] [Music]

[Laughter] [Music] [Laughter] [Music] we can go on four minutes but you get one saying so I love that video obviously millions of views and the time

spent behind it obviously one thing it gives you that it gives a give a story in the back of it of the game um for Mario we all know that music it was some years ago we've all played with it but followed newer games imagine there's a new game feature introduced in the market if we don't give this a little back on info the story behind that character what would people know if this were in the link to download it doesn't just work because there are millions of users and a lot of just they don't even they don't use Nike or they use other popular platform they spent hundreds and thousands of dollars i'm face when you Instagram what do they get what they don't get all right they're looking for they can parents of influence are playing it but you know do they still know what the heck they're playing and just what it could be a very popular influencer that followed that video then we'll wash 22nd 30 second a few minutes but if they don't know about it they don't want would even go you know search for that video to begin with so I mean ideas like that really brings out you know what we always want to say is no get to the before you you know after

used to do it any type of you know contracting give them a little bit of story behind it first let them know what you're selling well I don't know what your what you have or your product on hand and they get them to you know know about learn more the other one we have is it's a FIFA game post it works quite well this is a video from of a user with you can see you got 3.9 million views and you know engagement over 100 hundred twenty thousand I'm gonna make him think God put on this game when I'm actually pulling this one I'm not gonna tell him that but your present is that [Music] I meant to get it on the school run right yeah because it's thing yeah this what is this 15,000 16 I just don't believe it look what do you want the new FIFA so I just want a boy to cheer you

up man well you got fee for 16 no they come out every September so people 17 will to come out so how is it 2017 when the players won't be the same next year you would not gonna retire in one year are they now you're making me feel bad no I do like it but all my mother makes you should be playing I'll be personally I'll group it's so good you look all the taxes all of the updates oh did you see that go hope you've seen the new school you can do no I haven't cuz I've got B 4:16 I'm not being ungrateful not like I am I really appreciate you boy for me but I've got two copies of this now there is one good thing babe what's that this Newcastle's took me in the pram we're gonna take it back then sorry I don't mean to be ungrateful but like a man shop on I go back to the shop you got a receive you can think about

[Laughter] [Music] [Laughter] so these are examples I'm talking about for that you go engage with a video for the full 30 seconds 45 seconds we just put Taylor on it what five seconds the users go right through it so obviously the gamers are on social media they engage with content gaming or not one way or the other about how to get it creative enough to get it funny enough that the I shouldn't find a little bit more behind it so when I think the game FIFA seven no 2017 I've been just why not four and these five seven ten times bring your face but you don't feel that the kind of branding just chef interface intercom but you swallow the whole branding product engagement so another quick one that we

don't have our Ginobili game I think it's so quick I just story that we did don't tell us what did you do what what tell us why do you want to visit Chernobyl if you get to get there you forget to go there so we have over 7 million engagement and we came back with some recreate an answer so you know I want to see if there is something more ugly than myself I have a bright personality I wanna see if the shines in the talk when I was there you know want to see it was like glowing of nayaka a visitor noble so we had millions of responses after that and obviously know the winners get some free Keats you actually download the game to play it's a quick IG game like that it really brings up the user engagement they find a little bit more behind it and then a quick cool video I think Kingdom Hall 3 when they launched you know to drive awareness of a game we actually got a create a makeup creator any Thomas to create a custom content on our body

drawing I think [Music] [Applause] [Music] [Applause] [Music] [Applause] [Applause] [Applause] [Music] [Music]

so again extremely creative asset that created over 7,000,000 engagement throw the content and I got that 20 or 30 seconds if you just play any trailer users not could be that interact and stay for the full thing for the video so it is actually quite successful on our side again other than gaming I mean these are some examples that we do that would work with craters around the world this is for example the one in the middle or this is Chuck this is actually a painting of a chocolate [Music] again over 100,000 view and reading the same way that reduces of traffic to our from work out of the movie on one of the pages studio [Music] [Applause] [Music]

[Music] so at this point does it matter how what type of you know influence are you gone on hand it's not really the followers right it's actually the skill set that we haven't seen I mean that's the most important thing that we can do from knowing that it's actually time that special creator from our world before it doesn't speak English or somewhere in dog knows where but perform something that no one has ever seen entire your brand so the other ones actually is in Colgate to draw a picture and these are actually using a towel to make a music [Music] [Applause]

[Music]

you don't very interesting way to do a theme song thoughtfully that contacted what I've actually go download the song and pay for the song so imagine you do something famous off on your game when it launches they put you actually interact with write a little bit something this is overall just again going back to emphasize the idea of using different creative talent around the world and not just here when influence or to actually get your brand to the game on social media I feel things that we're doing quite well in 94 2020 we started the game tester hub so what happens we actually have a huge data bit of game tester that wants to

work with different time with actually game developers so we have game developers has come to us and they want let's say folks from 18 to 22 years old I can do certain type of gaming you know doing testing or feedback or survey so we have a law came actually coming to us they want to actually know which this is have database of user together and then a feature where is actually gaming Wednesday we're actually featuring different of content every Wednesday know could be gaming news or any news launch to the characters IP just interacting with the user and on top obviously we are participate a lot different gaming event this year we're actually gets the influencer to work with them at this event I think that's it if any questions feel free [Music] any questions for Kevin well that no knots any enhance well thank you so much

for that Oh Oh is there a question okay we can squeeze line oh yeah thanks for the presentation just to say I'm a big fan I spent like an hour on the website per day just what what actually you offer us right now as a game developers support from your site featuring our videos in the top sections like nutrients fresh or whatever and what is the difference me contact directly the Creator that has a lot of creative ideas already posts on your social media so what the question is what will stop me to work directly with the creator's the game the the accounts that actually publish this and what is the benefit of contacting you as a platform I mean there are thousands of creators

of the market every we can reach out to either to steam them email them whatnot but I think what we can provide actually a different type of different creative ideas that we have in hand so you know if you just look at the top of the door there guys it's asking for 23 40k us just to do a creative video obviously we want to spend the money to have millions of followers it works that way perfect but we work with us we can actually give you a different time that you probably don't see around the world the examples I kept showing us the last you know five minutes um none of those actually when you influencer you know they're not you know they don't have a YouTube page you don't have anything really they just have a small account with a hundred follow a few hundred followers but the key things we can actually discover them because they're part of a user or they fall so a long time or they come with us with the different talent wherever for feels a few thousand credits as we have different ideas so imagine you come to me say you know what I was a really special that nobody have seen it before instead of using napkin music our it can be done with

a bottle I don't know and that Wawa no musician has to be do it without you know playing the theme song my game can you find some of that talent I mean this is what we can offer I hate know what I know what I do is water bottle or chairs or windows or whatnot where there's a brand new ways of creating content but you never seen a town online on your regular agent that you have in your in your region or around the world I think how we discover a new talent or undiscovered talent in the world it's really what set us apart thanks if that's the only question we've got then I'll leave it there thank you so much for thank you [Applause] you [Music]