Offline games - No WIFI games: The most profitable game in the world

which will mean in the last 30 days when it had that Spike this game made $544,000 a day even accounting for low ecpm in India and all these things yeah for the last 30 days no [ __ ] way 15 million a month yeah all that Revenue 16 million a month a month but it's going down right but it's only for the last 30 days there's no way you [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 4:00 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry all the fun I can I can feel it already I can feel business mea I'm in a business Mecca you're in business meca you're [ __ ] ah Jesus Christ it's why did you if I need if I need to do the post production again for like three or 4 hours then I going to kill you and just uh buy you a personal styling or whatever anyway welcome everybody this is another episode of our amazing podcast two and a half Gamers and we are talking about an I don't know how to even call it offline games no Wii games whatever that means like it's a collection of games yeah no yeah no Wi-fi games uh it's blowing up like crazy and we don't know why we trying to fig this out as we go I

mean I have some hints but still it's an interesting case soons that really perplexes me like I'm so lost I don't understand it at all yeah me me too it's it has like 11 a million plus downloads a day no Wi-fi people are giving it five stars because it's it's a great collection of games no inter no internet connection and no ads almost no ads so like how the [ __ ] is this even making money and how much uh isn't even making money that's the thing like that's the other thing like is it even making money anything that has 50 million Dau makes money yeah yeah absolutely even with like one ad even if there is one ad there's no uh no ads button which is 5.99 but doesn't really thing I mean does really make sense to buy that no ads if there's no internet connection

like why why would I do that yeah anyway yeah makes yob sleep so welcome welcome again my name is mat I'm Felix braberg it's not Felix bra Felix Starling bra again H yeah we are your hosts thanks for coming uh Jesus Christ so what are you talking about yakob if you play this uh um yeah I played every single one basically every single game yeah yeah so we're talking about uh a game that's called offline games no Wi-fi games it's exactly what it is it's a collection of games actually is actually a little bit closer to impulse uh that we covered last time yes we're on this strend of like clusters of games in one i i i s i i exactly I was thinking about impulse when I was uh looking into this

is like only there's no you IP monetization progression anything subscription yeah no psychological test nothing no you know usual training whatever marketing Ploy nothing and then yeah like this makes zero money impulse makes a lot of money yeah that's the difference uh let's talk some hard numbers before we start so this was soft lunch August 10 last year and it started scaling and I mean really scaling at the start of July where it went all the way to 1 and a half million downloads per day per day yeah so uh and from July it went into little bit of decline but it's still clocking something like 650k downloads a day which is monstrous um regarding Revenue the that

we see ip1 it's like yeah we don't even really need to talk about it doing something like what like 3K a day IP wise so it's probably that thing that you mentioned in the beginning the no ads offer no problem giant scale that's that's the only thing you can buy yeah nothing else so that's there um let's go to downloads and maybe country filter that I guess tell us that's interesting but still a lot of us traffic a lot of India lot of Brazil lot of different things but still yeah so 31% 32% of revenues came from us which is that 100K because the whole revenue is pretty much 350k but we're talking about 100 million downloads from last year and like mainly of course 90% is from the start of July which is mainly India 13% Us in the second spot 7.8% that's Lally 7 and a half million downloads from us then

Brazil Indonesia Mexico Russia Philippines Vietnam turkey United Kingdom and so on so forth so but what you need to say also is that this is the not the only game uh this uh well no this guy there's it's basically developed by one person so this is one guy making making yeah Gino BL category other arcade I mean whatever that means yeah what whatever that isans like f It's A Cinderella Story It's A Cinderella Story a mobile Cinderella Story yeah yeah this pretty much um yeah let me just finish this one with the active users tab which is something like what like seven 8 million let's

say daily active users and uh of course India is the biggest one Brazil but still like yeah yeah it's still pretty high like 600k us da that's like giant so like 10% of The Da is us so it's still a lot and like you know those users monetize much better so or do they looking at the portfolio of the company named jinda Blue I hope I didn't butcher it that much uh this is their kind of people the moment we can see there that like it's nowhere close to anything they had before because in July it clocked and 35 million downloads but they still have like I guess they have pretty big expertise in the genre of like cluster games because they have like two player games it's not they sorry this it's one dude it's one dude okay it's one dud Mayo from dude is a multi-millionaire he's a mul millionaire I can assure you that yeah probably for

sure so they have another apps that are called offline Games antistress 1 2 3 4 player games one two three four is not they it's him okay sorryy plural anyway uh so yeah this is just a big um any other things that you want to mention or for data you know what I I just want to talk right now also just mention the ad Revenue because it's massive even though the laws of big numbers are like defly in force here like we can go through the ad placements later but like just because of this Spike when you're having millions of people even if you have 40% of users watching three rewarded ads on average you're going to be making millions because you have 42 million active players in the last 30 days right it's G to be big numbers deas then they l so I handicap the ad placements in this game they're basically like only rewarded and is in

the games to basically help with gameplay so it's really hard to estimate like how many Impressions they're getting and how many users are watching it but I put it at 50% are watching about four on average per day which will mean in the last 30 days when it had that Spike this game made $544,000 a day even accounting for low ecpm in India and all these things yeah for the last 30 days no [ __ ] way million a month yeah all that Revenue 16 million rough a month a month but it's going down right but it's only for the last 30 days there's no way you can see the shark fin right there's no way it keeps up right but of course like you see last 30 days this is 16 million I like that's too much okay let me just go through the like what it actually is so so we know a little bit of a product side because there's not much like I I'll be very

short today yeah there's nothing yeah thank you very much for listening that's it so it's a collection of games uh is very interesting pick because some of the games are your typical board games like literally solitire or free cell or mind sweeper or all the other Windows 98 Staples that we all know or snake or chess or cheers or pool or I don't know wait excuse me what what did you call it what would you call it sorry Mr Checkers uh and then there's some is that R is that put on your wayle Mr cheers leave my English out of this so and then there's some stuff that literally is based on the current like top download category games such as like the water sword puzzle which is literally the water sword puzzle as it is there it goes uh there's the fruit merch thing which I think we covered already already in some kind of previous

s luncher episode that is being copied like multiple Publishers there's stuff like I don't know the24 there's tick Taco there's wordfinder which is basically word Scapes blah blah blah like there we go yeah in all the games it's the same ad placements that you can get more moves remove moves or get more like tries on a board and those are the three main reward placements that's in every game yeah on top of it there's few other things that are kind of interesting they have yeah they have the cross promotion here where there's like two player games four player games anti on the other apps basically so it's at the bottom where they promote other games and my guess is that this is still getting bigger because there's like a new game added called block fill which again is just like a hyper casual game basically that they did uh o there we go there you go just saying

so it's basically an amalgamation of all the rewarded or all the hyper casual hits of the last two years that have basically been nerfed to not have interatial banners and only rewarded ads and put together but also the classic board games which are giant in their own download categories like solit in India also like all these different things in each I do a hangman never SE this like digitally like so good do you mean never you need to play more games let me go into out Place yeah there we go there's there's your save me so yeah that's it and uh I would expect that there would be some kind of progression player level XP shop currency whatever nothing literally nothing you can change to dark mode if you want that's a new feature since July

yeah then you can like you know turn off the music or like I don't that's it pretty much like you've seen it all and this thing makes so much but yeah but like look let's say I'm wrong right so let let me put down the numbers here to basically yeah 30% of users watch three ads on average right so that's very small right this game is still there making $250,000 a day even when they're adjusting for low ecms and like they're really low like average like worldwide ecpm I would say probably is around $ four or five dollars just because the laws of sheer numbers like that would mean uh I was checking the SDK uh sdks that they have so they have Ado Facebook appin Unity iron Source they everything in their adups txt like everything I'd expect to have there also Amazon also Amazon Mor you are a listener I guess [ __ ] hell yeah the weirdest Network right now cuz haven't accepted anyone new onto their Network for like

14 months now it's nuts that's the thing like even I would expect this to have like millions of downloads from UA the don't you dare tell me this is all organic don't you dare that's the that's the thing so that's the thing ah while uh Mr yakob is playing uh it's just it's uh it's mindblowing even Pedro in our um in our select Channel mention like how the [ __ ] is this even possible without no UA without checking the the charts um there apparently in in censor there is like 10% of all of these download are categorized as paid but in the in the network analysis Global analysis creative Gallery there is nothing nothing in the last 12 months so I went

to Facebook ads Library nothing Google ads transparency nothing Tik Tok [ __ ] zero but could this be one of the most profitable games in the world pretty much apparently yeah it's like printing money basically yeah I well I I think we should have Mr Moreno on the podcast but he is on Linkin but didn't share anything so I guess it's either kidnapped or just hiding in the bushes especially after the podcast yeah because like there are like different I mean I was trying to get some some additional information about this but there there's not that many things besides it's a collection of of multiple games uh I think like I was checking the Google Trends if I find something because offline games I just you know I

Tred to find offline games I put this keyword in Google and then like immediately first two ranks offline games by Moreno on iOS the second spot the same [ __ ] game Google so like uh search engine optimization amazing same thing you put put this into into that store this game pops up immediately so it's like the key and if you start kind of reading through the description like get ready for offline games this offline game collection like it is like kind of stuffed with keywords like all the games like 2048 uh and games for keeping your mind sharp you know word games all of these different keywords are definitely there it's just I haven't seen game uh doing

such a good job on the like kind of organic side and it does I guess it took at them or him a long time to actually get here that's why I think we saw that spike in July I think before also like yakob mentioned there is the cross promotion from different games and they the different games if you put it yakob on the on the charts I don't really uh kind of Steal Your yes steal your screen share uh there are other games that are kind of growing as well and downloads you see antistress 270 million downloads yep not same goes for two player games 225 exactly exactly so you know this is not an accident this is not exactly not an accident and I I will show you now like how this was done and it's interesting case so let's

see let me just now take over your screen it's it's actually crazy because like I don't know how to handicap the ads on this it's anywhere between 200 to 600,000 a day for the last 30 days it's crazy let's look at this Mr Jindo blue because I was just like [ __ ] hell like where is this all coming from and look who look what uh he has uh a YouTube channel with 570,000 subscribers all these different games have their own I mean this is already dead Channel because there's like two years ago one year ago three years ago all all these like different different videos it's all the videos from all the all the games just here sitting here anything from 100,000 views to half million 19 Millions 19 million views for the anti anti trailer yes so that's the thing so this is cheers

have this is a guy who is like organic Master it does seem like that to be honest uh because all of these other like stuff even these shorts like all of the like 900,000 91,000 views 37 all of these like this is not an accident so it's like I don't know for how long is this actually live but look 177 oh well since 2014 2014 last if you go into videos last video where videos latest one year ago window washer antistress MH so everything is antistress and then two years ago antistress man like this this I I bought this for my for my daughter in us this is exactly what I bought so look all of these and like 90 million views come on man idiots look 180 comments I need this to level

up my brain the same kind of tactic leveling up your your IQ and Jindo if you're hearing this please come on the podcast and talk about what it is you do because this is like you know everybody wants to knowbody wants know look interesting trailer I definitely watch the full movie I'm just like what what the [ __ ] that's just organic traffic man that's the thing 9 free toys blah blah blah yes the that's the thing so my hypothesis here is H well this is the first kind of um download driver the for the games for the previous games uh and then look at what we have over here Mr gindo fro uh starts a a new uh a new panel and you know what is what who is

Mr Jindo frck one sec cuz we have Mr Jindo frog and Jindo bl.com which is this guy's um absolutely killing machine uh his website and it's so complex right so this is it climb the lead antistress two player games all of these if you click on this let's see antistress but that's not the game we talking about is it I know that the game is not there but there's antistress trailer so he's getting all the all the traffic through the website to to the YouTube and from YouTube to uh to App Stores or also here and here so it's that's why you have all the all organic kind of downloads as well it's kind of interesting very it reminds me the old days when I did like search engine

optimization and all the link building stuff where I was kind of creating back links on different websites to kind of point to my website so then it gets organic downloads and then it's kind of create a Synergy of uh of a new traffic so is weaponizing YouTube traffic to get the installs that's my assumption yes that's my assumption because it's all here um and then but Mr giner frog sorry is the ginger frog here is the ginger frog here as well so a new game new channel again so Jinder frog is our good old guy Moreno Mayo uh so but be the new coming up with the new channel let's go back here five months ago offline games no wey games 6 million views H again not a coincidence so he's using all these uh all these videos all the channels uh apparently he knows what is's doing based on

the all these activities which are organic but still yes kind of organic but not really organic but it's uh it really appears in the in the eyes of the App Store as organic in the eyes of uh our sensor Tower and kind of has this um organic yeah explain that again explain that again so you think he does UA to these videos and then basically it comes in the App Store as organic or what it's uh it's a combination so I think it's driving traffic and I I wanted to kind of uh look at different tools for see search engine optimization maybe I will get more data points later uh so if you want to know more join our slack channel so he's driving traffic to to the web uh which from web is driving traffic to YouTube from YouTube there are links for the for all the games and from the YouTube everybody's going to the actual App Store so it's not really paid

towards the App Store think about this as like a landing page and you're going to the landing page and then from the landing page you're going to a steam game or you're going to to download a PC client or like you know like one step in in the between that's uh that's what I'm trying to say so it's not driving traffic to to iOS or up uh Google play but through other websites just going directly to App Store so it's actually organ yob you want to share something um on it Theory can you explain me this because until this like your theory works like you start slow you go like 20K blah blah blah 150k whatever like it you know boils on blah blah blah but then how the [ __ ] do you get one and a half million downloads a day from like 10 times less literally like a week ago we the UA one second I just uh I just

had one interesting interesting idea like this that like Mr Beast did the video on this or am I missing something or uh I don't think you're missing something it's just uh it's not very easy to find all of these different different things because I think it started somewhere around uh where he he started his own new channel and one one five months ago this this was five months ago yeah that was five months ago uh this is like two months ago what who the spike I mean oh there is oh it's true actually the game is five months ago but that's like the first uh first launch of that game uh that video it's kind of still going on eight eight days ago still getting uh comments on this oh that's okay I'm just like what was the you know external

Factor behind the spike of 10 times your daily traffic even though like 170k downloads a day is already a [ __ ] T don't get me wrong yeah yeah yeah does game Refinery say anything don't know what to there's like so few features yeah it's like you you have to you have to request like the analysis of this game so let me just go back nothing nothing need like the game does I would expect some viral mechanics at least or whatever some social Fe nothing in it I think that's the cross promotion from other games like maybe that's that's the thing like we need to look defies all logic it's incredible like the answer lies in these two other games the two player G anti in anti and two yeah yeah exactly because like those games were getting like the same like 5 million millionar a month but how the [ __ ] can you then scale to 35 yeah in in in July only and uh and I don't see 25 in August

already I know I know I know I know I know that's the thing uh so uh one second I just want and these two games they didn't didn't really like see [ __ ] where we are uh if I remove this these two games didn't actually you know it's not the same traffic they didn't go down or whatever it's it's they just growing up yeah everything is growing everything is gr unless spending half a million UA a month like this is like turning nothing into hundreds of thousands of dollars using just organic knowledge making him a wizard making him Jimbo the hero J look I mean it seems based on this there is still like some level of paid that's the thing I'm trying to kind of figure out like there is like still like 10% of paid and that's what like sensor St trying to

make sure that this is not like a complete anomaly honestly that's the thing because if you go here see any creatives and [ __ ] that's exactly there are like zero like and you see July in the Google library and even in the Facebook Library that's what I said like there's nothing there's literally I tried to see like Tik Tok as while I didn't see anything and here you have 25 million downloads organ and then three million downloads paid but where are the paid that's the thing like where where are they my guess is this is just approximation based on some kind OFA needs to be paid otherwise my buffer go no no like it needs to be uh I think it's calculated based on the the referal TR that's [ __ ] how could they get the numbers yeah so you mean the cross promotion either cross promotion or just referral traffic uh you can get uh from in the Google console basically which is

not organic but it's some going from some websites you know like that's thing that this is what I I still think is happening like he created a lot of uh a lot of backlinks around the game around the YouTube channel and then around his website and then driving it's just like workaround so it all looks like this is kind of like T yes while Voodoo uses brain some game design and money to scale this guy is just using pure skill and not that much money because look it achieves the same results same results look I mean what creative Gallery August July nothing there's like literally nothing if you're listening to this and you actually know what's going on please feel free to come on the podcast or reach out to us because this is from the outside a big jaw-dropper like what is going on but also also

it's I just went to um to mobile elction for some ASO kind of stuff this guy ranks on all of these games like no internet games game offline games all the keywords on the rank one you see lies about in creatives man it's not easy I mean this is this takes time this takes time so maybe like that's why like uh it kind kind of uh kicked in or like all these like actions kicked in in in July because it started to rank same times the previous week yeah yeah that would be just that would be a miracle that would be a miracle this literally is a miracle games no offline games you know no internet like all of these so that's that's the thing like also when I was looking into here like it's getting all the it's 4.9 66,000 uh [ __ ] ratings reviews yeah it's all

almost all five like it was also in category ranking in games in free like on the number five now it's kind of dropped because you see the because it literally does what it says it does it gives you collection of no Wi-fi offl yeah yeah exactly there's no lie that's the thing like no lie no it's fun no internet barely add this game is so addicting recently download man it's that's the thing everybody loves this [ __ ] because isn't even trying to make money it's not even trying I mean well it's not even trying but but it is but it is it is I mean kind of kind of is but it's like exactly they ODS I mean fix I think you're overestimating like how many ads these people watch because I would say so well yeah dude that's the thing okay let me let me take it down to let's say

one ad per 30% right that's not very out minimum okay one ad per 30% okay so that's that's still $78,000 a day in the last 38 days last 30 days like it doesn't matter like with these numbers like one ad per 30% of users that still would mean it's making $2.5 million a month like see with these big numbers like I can be wrong but it's still I know thousands so he's playing around with all of the like a lot of different things in the in the updates yes yeah and I think what was it here because I was thinking that you know if you let's say going after one specific game that you find in the catalog and you don't really um like don't really run into these rewarded ads you never run into all the other apps therefore you never run into ads basically if you you can

end up like that basically so there's also there's also where was it uh I was kind of looking into this trying to understand like what the [ __ ] seriously I mean I never seen this before uh he's changing all like icons screenshots things but then okay what's new right right here reviews and then and featured apps it's all like changing different things Bry don't like he's also paying attention to like what's uh what's doing well and what's not doing well and then uh where is this like he he added just like the the Ludo in like July and it's immediately like started to scale like crazy in India as well so like all of these because it's like one of the biggest download categories in India yeah so that's exactly so that's the thing all the most Oran yeah exactly so like that was that

was done just right before July I think I I saw it somewhere supercharge it could be you know new game Ludo new game color cards so new not the dark mode like dark mode games guys if you want to have like amazing scale add dark mod I dark mod to your to your games no but like all of these like small things here and there like I believe creates a lot of synergy I mean I might be wrong but it's kind of still reminds me the all days when I was doing this but on website and this is just like a dream of every ASO manager I would say to just create this um I'm just smiling I'm just smiling I haven't been this mind blown since Jakob showed me um musum games for the first time like this is pure mind blown LEL she definitely oh yeah

absolutely but like like this you see like what do you think let let me put put it in right now should we say 30% of users watch two ads like what should we say like yeah money we don't need to talk about it it makes [ __ ] t no money even with the like Bare Bones monetization yeah exactly so the thing is like it could make what even more on iips would it just destroy the balance potentially organic yeah that's the thing like you add you add iips you you change the the whole game and then add progression and stuff and I would say you lose organic because Suddenly It's not offline games it's not exactly whatw says yeah exactly reviews goes down because that's the thing you have reviews you have the YouTube channel you have the like 177 million of views the other games with 200 million diads like like with all the all the cross promotion and everything and it's

like it makes sense to go from one game to another game and then again uh this is in the eyes of um stores like organic traffic again they won 151 day 725 day 302 day why you sharing this Jesus share share the screen now yeah people are asking about the retention and like yeah 5% day 90 retention basically no way no way no no no yeah no yeah I mean I believe that even if we switch to Google Play yeah yeah it's even better well almost the same almost the same little anyway yeah I mean it's pretty cool yeah let's end it there that's incredible well done the podcast wow yeah Mr Morano yeah if if anybody knows anything else that we're missing not knowing or whatever feel free to poke at us we would be really glad if somebody can

help us solve this mystery that's the thing uh I I don't really be believe anyone has any other information and I think like we actually brought a lot of new information to the table that this is this is how I think it is all right ranking um ratings UA I have no [ __ ] idea organic no CL 15 out of 10 10 100 I don't know maybe the answer to monetization Is to have none of it and therefore you have all of it exactly yeah yeah because less is more have all the traffic L is more okay all right guys thank you very much for coming please uh as you started doing uh recently commenting more on the on the YouTube uh side please uh keep doing so if you have any other information about this game please comment join our slack channel uh it's also growing quite nicely almost 2,000 people already so you should be definitely there and then

um please subscribe that's very important please subscribe uh share um with your friends um colleagues Dooks and cats and I think we will see you next time cheers thank you bye-bye [Music] [Music] [Applause] [Music]