Nintendo Switch 2 Sets New All-Time US Launch Week Sales Record

The Nintendo Switch 2 has achieved a significant milestone in the United States, establishing a new all-time record for console launch week sales. Data provided by Circana indicates that the hardware sold over 1.1 million units during its debut week, which concluded on June 7, 2025. This performance surpasses the previous launch week record held by the PlayStation 4. Notably, these figures exclude sales processed through Nintendo’s proprietary online storefront, suggesting the actual total may be even higher.

The console’s successful entry into the market is supported by strong software engagement. A primary driver of this momentum is the title Mario Kart World, which achieved a 79% attach rate among new hardware owners. Other top-performing physical software releases during the launch window included Cyberpunk 2077 and a specialized edition of The Legend of Zelda: Tears of the Kingdom.

This domestic success follows a broader trend of strong international performance for the platform, including record-breaking figures in the United Kingdom and nearly one million units sold in Japan during the same initial period. The data highlights a robust consumer appetite for the new hardware, positioning the Switch 2 as a dominant force in the current console landscape. The analysis relies on market tracking data from Circana, focusing specifically on the US retail sector during the first week of June 2025.