In November 2017, the Hamburg-based game developer Daedalic Entertainment announced a strategic expansion of its communications department to bolster its international market presence. The company established a dedicated five-person team tasked with managing global marketing, public relations, community management, and social media operations. This organizational shift reflects a broader corporate initiative to increase the visibility of the studio’s game portfolio on a global scale.
The newly formed department is led by Tim Krause-Murroni, who serves as the Director of Communications and reports directly to CEO Carsten Fichtelmann. The team includes Sandra Hübner as Head of PR, responsible for global public relations and influencer relations, and Lisa Mallory, who oversees the strategic development of social media channels. Marketing assistants Marie Müller and Mounir Aouina provide additional support across all marketing-related functions.
This restructuring serves as a direct response to the evolving challenges within the international video game industry. By centralizing these core communication functions, the studio aims to leverage specialized expertise to drive sustainable growth and enhance the international recognition of its titles. The move underscores the company's commitment to professionalizing its outreach efforts to remain competitive in an increasingly globalized gaming market.