My Supermarket Simulator 3D: The ultimate shop simulator game that makes serious money!

so the big mistake which is actually a 20 to 40K a day mistake that they're making on ads is to 40K a day some is the fact that they using the Google no they're using the Google app opens oh format okay and if you go back to the exosaur and we talked about that they invented a new placement so we can load normal interstitial ads this would be earning them around 20 to 30k more a day if they did that so whatever you're doing if you're working and like on this game you listen to this right now go back look [Music] up this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry it's so nice that a company doesn't look at gift horse in its mouth and just executes properly and listens to two and a half Gamers exactly and with that welcome this is two and half Gamers and my name is mat anich Felix braberg andir we are your hosts and we are also owners owners of a supermarket elevator music elevator music yeah is that a digital Melody Supermarket or is it no it's not no it's not actually it's not it's actually game District supermarket and I was just looking at the the game District website and I didn't know they have like so many people and like four different offices

it's Dubai San Francisco Manama and laor it was quite impressive I thought it's a small company but not at all it's 350 people what do you mean like it's mainly based in Pakistan if I get it right yeah well I don't think so well they need to have a yeah sad like they need to have a Stern talk cuz someone which I'm going to reveal in the admos section has made a million dooll ad mistake and more on that later wow wow wow wow okay interesting okay what are we talking about we're talking about super my super market manager no is not no no no my Supermarket Simulator 3D there's like Sim 3,000 [ __ ] names of this thing on the store yeah exactly yeah but there's one company and they've actually listened to our episode which we did what was it four months ago on on it

polish Studio that was digital Melody Melody was the one that did very fast 15 mil downloads in that month yeah and we had a lot of critique yeah of course because it's like half made game oh it was like uh it was a different strategy it was strategy be as fast as possible which ads like that's a different like detail can you uh show the game playay and show how drastically different it is yeah sure so uh here we go again and our yeah you muted mat if you're talking talking something uh such a different game I want to say different game you again we start on this kind of a nice Street which ends nowhere and there's pedestrians going around and then there's our shop which is kind of nice and Tiny

and you need to stock it with stuff and then you sell it and uh that's basically it because we saw it the big difference is everything is [ __ ] polished and everything's smooth everything works and everything is thought through with best gaming practices works there's much better UI very clean tutorial there's this nice lady that kind of walks you over yeah there's nice unfolding starts with oh there we go interstitial and by the way all the interstitials are on other supermarket game so it's complete Inception so yeah it's much more polished much more talk through proper proper ad placements I would say uh during the game play in the shop rewarded ads stuff like that let me just buy some more Nutella Pasta Pasta Pasta Pasta Pasta past is not one we want more unit per price that's not good uh we are poor

unfortunately uh yeah so we speed this up we get falls from the sky as always that changed yet then we open it up and we're going to sell it and we're going to sell it for a price that's very very rounded because that's the biggest that's the key of the game can't do anything else if you don't it's going to kill you yeah no no like $5 that's the best one yeah5 no one there was almost going to open the shop and then customer is going to flock in and go back you see the place pair there which one place place oh yeah the publisher yes Banner advertisements I think the only advertisement of the city oh there's arcade machines on the other side and look at level seven wow

wow you should play more no I can play more because I own another Supermarket which is level but here I have a little bit more money W oh you cheated you can see yeah how did you cheat to play WoW a mini game this is probably used for UA creatives I hope so much I don't know this happened here so there's the typical your internet is not working mini game from Google yeah okay can you sell some Goods please yeah let's yeah and this looks great what's there flppy skate run okay that's very nice Edition finally the city has some VIP to it anyway yeah it changes the whole the wrong one this is the wrong one wrong store REM go back where you the pasta no no no this is the one where $14 what uh

meu milk yeah again advertise it back to the other store there we go rude so yeah here we have our customers so this is the not cheat store the small one and you go there and you again do your check out uh if you put round prices you will be surprised that suddenly people don't even need change and they will give you exactly the amount of money that you need or not uh there we go as usual uh the only thing that money unfortunately can buy in this game is XP you need to grind it out with hard cashier work or Che at least yeah or even if you like it doesn't matter I still need to like do it because I can't buy XP uh the problem is that uh cashier or like actual employee is unlock at level 10 which my guess is okay here we go second

you're flicking through these things yeah bastard if we go back to progression here uh yeah this is basically the progression of the game so disregarding the store so there's products that you unlock with these other licenses which gives you just license to Big your products but as I said even though I'm having like1 billion dollars or whatever doesn't matter because I need to be just level Something uh try to cheat it out in a way or make it kind of speedrun with like selling the most expensive Goods that I think gives you the most XP but still like I see I see little advertisement in the corner as well but that's real that's real what are your socks doing in the game M yeah exactly so you buy these Li wear the little yeah but I think they they they streamlined a little bit with the products here with the license groups so it's again a little bit more transparent and easy to understand with these things yeah let me put it here on the on the corner M doing advertisement for those

who don't know there's a discount store here in like EU that's like pretty popular every us oh really also yeah wow Che too I I was also like very confused I thought it's not here but it's like oh wait a second it needs to be here as well it's 170 stores oh wow okay yeah there was this guy in in La who was looking at my socks like whoa are you wearing little socks like yeah well I'm from Germany so I know I recognize the oh yeah okay so uh there's the furniture where you can buy other racks or shelves or fridges or whatever to expand your shop uh then there's the expansion which US makes the building bigger there's counters I don't think so we had that before in the previous game like you have more fancy counters which can like get bigger L do the cashier work for you no yeah this is the important thing so you have the discard empty box this was also added like because there was so so much mess in the previous one so you can

remove them immediately cash counter license uh I don't know what this happened or what this does custom but you but you purchased it of course like more is better uh then you have a cheer which I think is the main point here at level 10 which is the automation so somebody will actually do the work but it doesn't matter because the amount of restocking will just increase so you need to do other manual work anyway then you can buy a storage room uh I think also this was in there before that's interesting and then some more customized rexs or customized wallpapers or whatever the supermarket itself and that's basically it there's two placements in the shop soft currency hard currency all by the book done pretty well nice kind of lady still driving the thing there and let's take an ad break in three seconds oo so it's uh at least announce intials another reward this a fake Pokemon rise to the champion I don't know like you just you

look um yeah seems so it's a fake what the hell is that dude it's a fake Pokemon what the we want yeah of course had the worst Pokemon ever who who who picks has a geod dude come so somebody somebody rip you talked about geod know I think one of the worst pokem yeah it's like throwing a rock so R Great anyway onx is great rise to the Champion by Zachary white which I guess will'll get banned soon anyway there there we go not really something to do here uh yeah fake Pokemon welcome back to the it was not fake it was actual Pokemon that being used by other games I love that the customers stand in line if you just ignore them they stand there forever yeah by the way this is the best part of this game they have NeverEnding patience don't care yeah it's

good so the time still flies here and this is important because like each day you need to reset that set up the store blah blah blah I'm going to the Cycles but uh yeah it's pretty much I didn't see anything like radically different than the previous game we B here uh so how how come wait wait go go and show the money now because it's a really nice like Segway because you need to why we're talking about this game because this game has scaled you mean the actual numbers okay yeah yeah go go to sensor Tower cuz let me leave this guy with the no no just please serve the customers that's that's your job that's your job come on wait anyway so this thing was soft launched on July 8th and then immediate this starts the scaling July 20th this year so pretty much not oh scaling is kind of you know not sure me from zero downloads to 160k downloads a day yeah but look at the look at the GEOS it's all like the Brazil type of thing and

all like different just come on you know indes brail scaling it's just like it's organic [ __ ] which is the same thing it was with digital Melody before it's all like all organic because this like super popular in like these countries so it's not scaling I mean by Pay Way okay let's say it's grow okay that's slow slow htic yeah it started growing yeah slow slow definitely slow htic slow Mountain uh yeah mountain of traffic basically uh because what happened here if you if we go back is that it ended up on something like uh what I think we have the wrong numbers know just don't see the whole numbers yeah it couldn't compute so let's say last week it did something like 900k a day download download yeah basically so

like like nearly like a million a day this is interesting yeah this is is also scaling up and it's doing like 52k a day IP Revenue also and that's why we're talking about it that's why we're talking about it like wow because the digital Melody Supermarket simulator didn't do that much on the download Revenue there was there was some kind of I yeah but it wasn't really like if you go also into active users it's still uh like I guess it's peed but it's still like what like 2 million 3 million three and a half million like very big range three million is what I put in for the last 30 days for active user base for the ad too much man that's too much what do you mean three in the last 30 days three million yeah retention wise it seems uh it's literally straight life from day 30 to day 60 because you know because why it's just like it's not enough data yeah okay it's not we had this before out

from July man like yeah but still if just go go back and then just try to change all time to quarters and then just do 2000 well it's 21 so yeah like what what kind of quarter like it's kind of the almost the whole but still I don't think for those listening day 146 day 716 day 3 let's end we there yeah it's there yeah so 35 even day one retention like 46 that's that's I I'm curious what what's the view of this oh sorry demo of this oh it's unisex really 44 male 56 fale unisex simulator unisex um Supermarket Simulator 3D thank you very much for listening no it's great like it's you know it's like perfect demographic basically I mean yes yeah

that's true have the best total biggest total reable Market anyway okay back to the thing I think just by looking at game District portfolio this is their biggest success so far yeah if also they are part of our slack Channel by the way and also Friends of the podcast so definitely what Felix mentioned that they're listened to our episode they launched the game and made Millions that's what we do yeah but honestly what what what you see in this game is that it's pretty much like the same game patience but with a big amount of hard work and effort put into it because everything's like all these like rough edges are now rounded up and nicely polished into this like small diamond basically where yeah everything is just amazing in way like you see those like this is literally like nice to have this whole mini game out at the street like and and like just imagine how much effort it needs to go into that to

create like artificial Flappy Bird into it looks really good did yeah did nobody plays except yop yeah because nobody even saw it because it's on the hidden Corner the menu level yeah level seven so I guess like people actually get to level seven yeah maybe there's more stuff somewhere here or like behind the go play basketball yeah I can maybe play oh wait a second you see there's score there you can definitely go play oh wow don't really can that's why he earning so much money because you can just live in here live in the supermarket Universe it's iname iname there's another there's another yeah Supermarket basketball like go man it's a actually a soci Social Casino yeah so social not social from go there go there yeah yeah go

there yep oh this is great wow this is native advertising there you go no it's G or one of those like providers yeah yeah it's like you put in this ad unit it's like actually an ad unit you put in and there a companies that do this oh nice oh yeah I see ad there you go perfect that's interesting unclickable batters basically yeah yeah so that's a nice way I think that's a nice segue into ads because uh yeah yeah as I promised they listened and they're earning a lot of money on ad Revenue because they have a lot of Organics and a lot of users it's probably the lowest ecpm L I've ever used for calculating the ad Revenue but the numbers are still really big uh yeah there are banners so uh the ad units that they use is banners that appear in the top right corner during gameplay that you can see the famous creative that spawned you to take off

your sock which means they're not going for misclicks because never click yeah exactly and that is also why I have like Android worldwide ecpm on one cent one cent is what as least as it can get yeah there as small as you can get because he's Brazil you know Russia Indonesia and it's up in the corner and quite low but anyway so they have rewarded ads exactly what Remo showed it's energy in the store cash in the store and then interstitials after you beat every level and on what I can only imagine is randomized uh in like showcase when you're getting the ad breaks because I have one timer on 60 seconds one timer on 2 minutes 13 seconds one on one minute one one minute 12 seconds it's always different so that's the range so they show intials quite a lot right yeah and then uh as mentioned uh they have these

in-game ads uh that are essentially unclickable banners uh probably what they're getting around 30 to 40% fill rates on those and what they also have is if re you close and open the game again close and open yeah MH there there's a clear app open at yeah is there yeah it is it is there it is just wait until it loads oh there's a Discord button my right here you see this is the Google version of the app open ad ad unit that I talked about and so the sessions per day is 6.7 and time Spence is 46 minutes a day users sessioning this game right so okay so I'm just going to cut to the chase so right now uh I assume that this

game is making 70k a day from ads and that's just a lot of big numbers so they're making a lot of money from about 66% or almost 70% of this game's Revenue right and what I'm assuming here is three rewarded ads per day maybe because there such long session lengths on half of the user base five intitial ads which is they're definitely getting more than and then a lot of banner ads right and it's the lowest CPM ever calculated with uh but the big mistake that I said you finally scored you find so the big mistake which is actually a 20 to 40K a day mistake that they're making on ads is a day some's getting fired is the fact that they using the Google no they're using the Google app opens format okay and if you go back to the exosaur and we talked about that the in a new placement so we can load normal interstitial ads this

would be earning them around 20 to 30k more a day if they did that so whatever you're doing if you're working and like on this game you listen to this right now go back look up rewarded app open intitial like we talked about on the hexas sort episode implement it as the next thing you do because this is literally just flushing money down the toilet and it's because the ecpm on the Google like ad unit is so much lower than interstitial one that you can mediate and that's what they're losing out on so uh the ecpm on the Google one is going to be between 20 to $2 and a intertial even with this would be like three two2 $3 in the lower end but up to 17 in the states right so yeah really big screw up once again with two sentences for no at experienced people well I can I can tell you look so you opened up the the game and there was the Google static Banner instead of the

static Banner you can code the rewarded intertial instead of that b normal intertial a normal intertial to play and you hardcode the rewarded messaging before for example exactly instead of you opening the game and static B there's like playing video room intertial yes exactly you get the reward and then you have higher ecpm because it's different format it's not the banner anymore but we didn't get any report there exactly energy they need to do okay okay that's like that's the tip they need to do like hey a really big money mistake they made on this you're saying this would give them 50% more Revenue basically yeah uh at least okay because they have so many sessions it's like literally doubling their intitial imp interpress Impressions yeah o yeah it's not bad so if this happened which I guess the moment that this podcast hits the air somebody is doing right

now how we would see it on on the charts oh we wouldn't we need to open up the game yeah the game there will be some ecpm Decay because you're showing so many more intials but there's no way it's going to go lower than what it would be on the Google ad units right yeah so same as all in Hall see you in review radar yeah see you in r in in in few weeks that's all I have to say about that fix it as soon as possible if you have any questions reach out but yeah change it quickly mhm all right Monte show me uh Supermarket hooks Man by the way by the way this is very important I think this is like one of the killer features that this game has you notice something about this world compared to the digital Melody one it's good it's Lively no it's it there is no end well there's like not cut off the three okay okay but but the

atmosphere and the lighting is just much more exactly yeah it's not Glo like the previous was like super Gloom I feel much better just looking at this there's also Pizza poster yeah like the the typical like blue sky effect basically oh yeah fair enough is yeah it's a happy place it's a good vibe like positive vibes definitely okay nice see so positive that these guys are standing in line for last 20 minutes didn't say a word and I couldn't I couldn't I couldn't be NPC Supermarket could be an NPC that would that wouldn't work that wouldn't work well if you are actually yeah kind of expecting Hooks and great creatives I don't think you you're going to be satisfied with this anyway it's a nice music as well but honestly this is almost similar that

what we discussed with all in Hall it looks like this is I mean it's kind of a typical case where you start to grow and you are at the very beginning of the growth and you don't you're not like not ready for it but you don't have the the creative pipeline ready for it it's just again like we're going to see very few Creative Concepts in here and then that's it like so now that's why I'm I'm saying like it's really evident at least for me that they're now like on the growth path but they're kind of they didn't expect this is going to go that well because they're not ready exord was ready absolutely they were also like growing a little bit longer longer than that that's also true but so we have second um video creative and I think there's like one or two more and that's it so there like uh growing fast parant growing fast yeah yeah it's like oh my God okay now what what do we do what what do we do like they I don't think

like they have the experience like uh what they are kind of seeing now like they've been there before because yeah it's this is not enough and that can kick their them in their ass very soon because what steam yeah exactly it's Unity you well let's see it's Unity almost about Char was whatever iron Source Facebook integral Tik Tok even uh and and Google and Tik Tok is actually quite nice it's also look it's everything is first seen recently so it's like it's really like their on like the very beginning of this like kind of growing path or the scaling whatever yeah first days at least like this is just the the classic Tik Tok creative Challenge videos which is good because here you see also um it's another another thing they can use on the the other other AD Networks that I was always talking about this crazy heck

[ __ ] hello uh because they just replace this person and just put AI behind it and then you can do we can use it on the different different uh UA channels so all of these they have definitely few more this is actually quite nice my boy friend is playing this all day long Supermarket simulator not it's not it's not not oh you can no you can the universe is creative when you're just looking at the guy playing on the phone exactly yeah it doesn't make sense hum are weird yeah humans are weird the oh it's the same thing that we saw before book overload this is another yeah yeah what you know like what I just realized uh yesterday when I was in W foods and and Traders JS and all of these like Market here it's like the how it's everything is structured and based on the colors you see like the palette

of the colors like the vegetables are like green next to the orange red like really like you look at the story it's great why is it not kind of like shown in in these these creatives there is some level of this maybe I was I was looking at it somewhere whatever but it's not it's not they the message is they could be definitely using that there also like few of the the other Tik Tok creative challenge videos and then we have Facebook which is always the the crazy [ __ ] but it's not it's the same thing we saw okay yeah here here is kind of the shop and stocking and everything kind of experience but that's that's basically playing around this just kind of like almost like a trailer or the video for like ASO purposes and we're done we're done here like they're running all of the like lot of different U channels they're not ready from the like the creative point you and uh have you seen I see do keep

in mind this is the most common job in the world I think yeah that's true but have you seen like let's see any retail sales yeah they have one yeah they have on the on MGR they run actually playables and on Unity as well and those playables are made in Luna look so I think are they using like Unity or like level play for mediation let me check quickly I'll get back to you yeah yeah please do because I can't hear you when I'm playing this these play blads because the music is so loud elev music yeah elevator music there we go $5 bill pricing somebody was thinking there man the key to winning Supermarket Simulator games is to never touch the change exactly it's the same here same thing

here oh this is just oh see I can't tell I can't tell if they're on Max or if they're on Lev play yeah so maybe they're on Mob actually yeah it could be because of the open right oh yeah anyway I don't know so there's what like four or five Creative Concepts yeah not that much more exactly then they move on to score boring and it's like it's wait second they have playables yeah they have two playables which they run across the all the channels but that's that's basically it so it's like you want four videos like free playables maybe and then yeah we done we done it's mainly integral unity and uplo so I guess like kind of makes sense also have you SE like kind of seen all these like minrs like kind of popping up almost in the like last few

reviews more and more like I'm not sure like what what you guys are doing in in in M but I guess it's working I guess it's working well so yeah I think that's that's pretty much it that's pretty much it all right let's give scores let's give scores REM you start yeah so as from my side it's an excellent part of the PC game so hands down like the best one on the market it's well deserved did like what like 20 20 plus million downloads last month or something so yeah shows definitely uh what I'm missing absolute downloads are 54 million downloads yeah from July yeah uh what I'm missing as always is some kind of social features I know it's like I'm sounding like like social features what the [ __ ] but the thing is that you see social features what do you

mean we're going like go to other people's supermarkets and like give them and stuff like come on man yeah okay uh the thing is that at some point they will need to optimize more and more and more and that's like when the long-term retention will kick them in because the start of the game is super smooth everything like to Mid game is great but then it dies down because that's it basically like we've seen the whole game basically in what like 40 minutes so my guess is that they will need to work very hard to add some more meta progression into it some probably either idle mechanics or as I said some social helper mechanics friend mechanics whatever something to kind of keep this thing going if they want the I remove all ads it's ranking on the number two Place yeah yeah okay yeah so yeah I would say solid solid eight definitely solid all right so I'm going to for

admon I'm just going to say it's a five because you don't make a mistake like that rewarded app open which is a big mistake not a mistake I guess it's just if you don't know what the how much better the ecpm would be then you don't know right so they can fix that quite quickly but also if you have this many Banner Impressions uh you should work directly with P Matic which is one of the biggest Banner like sources on uh it's listed in their adaps txt file as a reseller 280 times if something is wristed as a reseller 280 times that means you should go direct so you know but the good news is is quick fixes right so like just by doing yeah some new networks and also like yeah changing that uh app open then you know they're going to be flying so it's quite a lot better than what we saw on the market before I think there's a lot of potential I mean again like still think like this is very beginning of their

journey and it's already kind of doing way better than they expected Yeah by way it looks like yeah sorry one last thing I think this is the continuation of the trend that we saw that like adds during the core because everything is core basically in game there's no meta no menu no nothing it's just like there's gu come on but it's it's it's there it's of very long sessions and there's ads and Banners during the core yeah yeah but that's a that's a trend for what kind of games five years yeah no ads during the core no way no way hyper casual games hyper casual games didn't also had ad the court they give no no no like it's a good discussion like what who are you rushing yeah like uh are you rushing hyper casual games had like end and start points where you would put the yeah exactly like in the middle of Google why do you think Google outlawed putting intitial those at like nonnatural breaks right

like because of that too many ads during the core game play yeah but they were never used after this point before well on iOS but do you see this is the point like those guys that wait into the line for the cashier it's intended because in interest should go in you you lose nothing you just wait like five six seconds and they'll still wait for you even if it's midnight doesn't matter stop watch an ad while I'm waiting I'm out the door you should also you should also you should also put the put the placement on that NPC like the small T-shirt yes had like hey like yeah like play play rewarded video and then just skip the line or whatever be amazing anyway for the UA it's just yeah it's like what like three and a half I guess it's it's too early to to say anything more it's just if we do this in not early to say like

it's early for them they need way more of things uh to be able to scale this a lot of potential I got to say that a lot absolutely absolutely absolutely when you're getting this many downloads like that's a lot of potential and I but like how how long can this trend like stay here and sustain sustainable yeah is it sustainable there's only like 50 Supermarket simulators out there at least more more more yeah exactly anyway pretty good it's going to get killed by Christmas anyway I guess so that's that's what do you mean like they're just going to sell uh Christmas stuff superet Black Friday thing that's the main thing oh even better yeah Black Friday come on like now it's like the Q4 it's be the best should be the best for this for these games exactly DLC yeah Black Friday offers Cyber Monday and then Christmas hello there's going to be Sant Town snow everywhere it's amazing the Revenge of the quiet NP and

you know what that's that's a nice segment if you're curious about hoodies ask ma there's something might be happening on that front o there's a lot of lot of merch happening I'm ordering a lot of stuff in here so I'm not sure like uh what should I do with with all those hoodies but it's going to be absolutely epic is already I already got a lot of pre-orders for our pink uh Flamingo hoodie and that that's the first iteration I have few more uh in my sleeve so yeah stay tuned if you want uh Reach Out join the select channel it's it's all there and also please comment uh share the podcast uh send us a message of your favorite dessert we like to know those type of things and on that bombshell it's time to end favorite dessert yeah favorite dessert yeah well what kind of cake you like Remo yeah what do you like well exactly especially tell Remo who loves that the most yeah exactly like he

always always eat all the sweets everywhere yeah nobody cares about this uh thank you very much for listening um see you in our slack Channel and please please please please share this episode with everyone in your network and also special LinkedIn people like to hate uh what we say no jok thank you very much byebye Supermarket see you yes see you in the supermarket dinging [Music] [Music] [Applause] [Music]