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The Esports Advocate
MOONTON Games has entered a strategic partnership with global smartphone manufacturer OPPO to host the Mobile Legends: Bang Bang (MLBB) x OPPO Smooth Legend Cup APAC Grand Finals. Scheduled for March 27–29, 2025, at the Gandaria City Mall in Jakarta, Indonesia, the event serves as a high-profile showcase for grassroots esports talent across the Asia-Pacific region.
The tournament highlights the competitive potential of amateur players, drawing from a pool of over 300 grassroots teams that participated in online qualifiers. Representing Cambodia, Indonesia, Malaysia, the Philippines, Singapore, and Thailand, these teams will compete for a total prize pool of $76,500 USD. A central component of the partnership involves the integration of hardware, with competitors utilizing the new OPPO Reno13 5G smartphone throughout the event to ensure optimal performance.
Beyond the competitive matches, the event functions as a brand activation platform, offering in-person attendees interactive experiences, exclusive giveaways, and limited-edition OPPO x MLBB gift boxes. Digital engagement is also a priority, with remote viewers provided opportunities to win prizes via broadcasts on YouTube and Facebook. This collaboration underscores a broader industry trend of hardware manufacturers aligning with mobile game developers to foster grassroots ecosystems and strengthen brand visibility within the mobile esports demographic.
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