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The Esports Advocate
Northern served as the Head of Communications for the Los Angeles-based esports and gaming lifestyle organization for over three years.
Chelsey Northern, the longtime Head of Communications for the Los Angeles-based esports and gaming lifestyle organization FaZe Clan, has departed the company. Northern, who served in the role for over three years, was responsible for managing media relations, the public relations department, marketing oversight, and crisis management during several high-profile controversies involving the organization.
Following her exit, Northern is shifting her professional focus to The Untold, a public relations and marketing agency she co-founded in 2022. The agency specializes in vision planning and storytelling roadmaps for clients within the media and gaming sectors. While Northern had operated both roles concurrently since the agency's inception, her transition to a full-time capacity at The Untold remains the primary focus of her career move.
The circumstances surrounding the departure remain ambiguous, as it is unclear whether the transition was a voluntary career pivot or a result of broader budget cuts and staff reductions at FaZe Clan. The Untold, which Northern leads as CEO alongside co-founder Elana Weiss-Rose, maintains a diverse client portfolio that includes FaZe Clan, Deadfellaz, Futurverse, Atlantic Records, and Warner Music Group. The agency’s operations are supported by industry figures such as Michelai A. Graham and Shara Senderoff.
Naavik · 2026