How offline advertising can boost your mobile and digital acquisition performance

[Music] [Music] hello everybody thank you very much for coming cinema Chris I figured for a meteor agency Vinayak falls in London doctors all around the world on the agenda which is actually how in the right circumstances you know for the right client the right game using offline media channels can actually be a

very very effective way not only during new users but after things will improve the overall pose we are a full-service media creative agency and my background is in mobile use my position and and what I feel over the last few years is used my knowledge of the app space my understanding of the intricacies of unique challenges that come with working with apps to try and formulate processes around offline media just a little bit more and I guess the ball of youthful follows we are we're an independent media agency so just in case that familiar with video agency seeing vast majority will advertising in the world is is all fine and a global media

networks we are independents a very proud pizza and activities which is not possible to stop lonely and other sides of the UK we are next on this video meter really hard work look absolutely brilliant on the screen and which really describe kind of work we do some of the gaming clients that we come across when it comes to TV at the specialist works it's on like Donkey Kong [Music] [Music] working with 30 games companies

[Music] broadcasting in 27 countries you know what's important getting more players and keeping them playing for weeks months years and if you want creative solutions from busting box blockbusters [Music] check out the specialist works the specialist works where it's game on some people deny my class here we go so for me this year we practiced

actually in love with propagate themselves to to co-sponsor a piece of research that went out to the global mobile game market to find out people in the sector offline so and 2018 will turn the news on this healthy is very interesting and of course we know and we know that mobile advertising I'm using offline is probably and you have to return scallison confidence in your policy be able to do you people not only respond to serve a Venus as well offices who a lot line is 67 percent of

respondents where companies are 50 employees or less what was really is just even with those companies responded from smaller companies to find out what their opinion was so this necktie basically is is we ask the question and why don't you consider offline channels for your position I'm hardly speaking legal rank in the most common common way what are we doing inaudible here to kind of describe newer or fresh the more loving way of doing things so start with cost and now of course moving out will

be trackable optimizable a very kind of reasonably safe environment mobile use preposition to some people it's a slightly more detached is offline it's gonna be for everyone certainly we would only recommend you even trying it multiple game improvements value your comfortable game volcanic users early before you know we're gonna make money but you need to be considered well this table shows is this works wants to be campaigned in that number is what we've done over there period of time is we've kind of through our experience total all kind of entry-level figures so gops there are quotes basically this is a smallest test campaign my response and generate it all in the way of data for any colleges who can get

a feel for the CPS for them and the course seeing entry level numbers vary wildly so our second biggest market outside USA Canada because it's a really nice talking to the water as it were to see whether TV we have this price gap every major global market and so there's a joke whether it's North America by Laura like I say trial we can help you with look use reason as to why people are reticent to use online digital design that works so team beers in particular really has changed how it confronted north of 50 years or so as I said almost

all wills even for parties news media networks and they all have huge needles with broadcasters in whichever country they're in we're gonna get massive kickbacks depending on how much money they've spent and over a period of time and actually when you're just all about brands but all of our each frequency just get new TV ad out as many people as often as possible actually it doesn't really affect you too much because as long as you're riding on the most popular channels and the most popular times and you'll do what you need to do this isn't really the model that anybody cable subscribe to that I mean by that so there are able to make choices in

terms of which is why I now call upon you rustic fusion Mario back to its

today a combination of unity behind both work we're so in terms of meteor agencies having a knowledgeable knowledge of how the TV market works it's fine in many places and trans much it's all about TV spots is inaccurate and off ways of doing it this is what we call a yeah us to get in

kind of between 20 and 25,000 is all today we're in Canada's getting between a dulce which is really interesting basis for patents kind of trap really consistently between the u.s. and Canada so what that means is when lpv campaign with live in Canada which we were able no TV in us a teaspoon so we were able

to see what the effect of tea being hard on the Canadian now the reason that this method became really useful was because what Minos was known for the clients the game was featured in both the US and Canadian app store all of a sudden so that meant was that there's a huge spike in all chemicals in both axles of American third line and a slightly darker blue line Volta indicates was how our baseline which had been tracked and I've been worked out all of that period of time neuronal Christology mean campaign it was able to predict if the so because

we knew that the Americans also had a spike but without this evening we were able to factor that in the next video is applying in 50 countries on TV and we track everything that we do so we're very careful about what we do like and there's limited data so how can you track what not that it's not that limited there's one the biggest thing that you see out of television is that it creates a halo effect we buy more than what you see on the impressions and what you skip from the Super Bowl every day okay and but before you go on TV you're not a brand there is social power you see don't let you sound like a traditional media there is social power to it but the value of what you get out of it is only really captured in digital

this is what we learn so if you buy televisions there is a effect on digital marketing meaning that you can measure the click the raise your prices but if you were to buy so so for me

certainly my experience the most common and manifestation of our fraud is pretty congestion false attribution so networks or publishers deliberately or inadvertently because the network clinging or valuables are painful if you're only looking at your campaign fool realistically probably smaller than an athleisure thing because of a lot of you have to look if you want to do TV of course M only involves reactivation so

the games are scale such as machine positive halo effect of TV better CBI's perfect through rates increase LTV okay go by Facebook so pretty okay

samarkand your homework it was about how and we call a purchase intent of mutually beneficial when it comes to Facebook and this study that they did for us from us old friend and what it showed was actually don't even cook at the same time it was incredible just moving them side-by-side you look at sinking you can look at a ring delivery of your copy or your impressions around your TV performance you can look at web of thank you you look at synchronizing your PPC campaign as well and another one called a little popular I said we've been working with clients recently for who influences kind of the blood great we look up the influence to campaigns TV

campaigns both kinda pulp and then look at any kinda booklet that comes from that again and then combined and look at the single okay so to summarize TV in the entrap reflexil movie pit they used to be those companies considered an ebay it's very variable to look and think beyond just well as well as the prominent and many positive effects another negative marketing it's no no miss Vivi campaign no more glaring goals are what success would look like an angel geezer accurately judge whether or not [Applause]

[Music] [Music]